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February 8, 2008Gangsta' Search MarketingIt aint nothing but a G-thang! (Google?) There is a whole series of these over at Mo Serious's YouTube. It's nice to go out this week with a laugh. Happy Friday! -The MADD Man Labels: gangsta-search, paid-search, paid-search-101-rap, search-101, search-engine-marketing Please Subscribe, Share, OR Bookmark This Post: 
January 21, 2008Is Yahoo! Search Marketing Overcharging you for Content Match? I received a few of these emails for various Yahoo! Search Marketing Accounts today:=================================================================== Now the funny thing is I can't recall the last time we enabled Content Match for any of our clients due to what we view as 'lack of quality traffic' (i.e. it never converted well). Therefore this credit has to be for traffic delivered back in the first half of 2007. Timing aside, what is most intriguing is how "a limited number of clicks" became a 5-Figure credit; I wonder if this is what their engineers had in mind when they rolled out the new Quality Based Pricing Model last year :). -The MADD Man PS: Yahoo! cutting 20% of their workforce is starting to make a little more dollar$ and $ense! Labels: yahoo yahoo-search-marketing click-fraud Please Subscribe, Share, OR Bookmark This Post:
October 8, 2007Jeffrey Lindsay thinks Yahoo is worth more if broken up NEW YORK (Reuters) - Yahoo Inc would be worth far more to shareholders if it broke up its Internet businesses or embarked on a major overhaul, including a departure from Web search, but management is unlikely to do either, according to an analyst note issued on Friday.Jeffrey Lindsay, analyst at Sanford C. Bernstein, said Yahoo's operations viewed separately could be valued as high as $39 per share, compared with a current share price closer to $27. The shares rose 2.4 percent in pre-market trading to $27.80 from a close of $27.15 on the Nasdaq on Thursday. The company, which lags Web search leader Google Inc and faces greater competition for its e-mail services, could be worth as much $45 per share with a dramatic overhaul that would include outsourcing its paid search, cutting staff by 25 percent and restructuring its graphic display advertising, according to Lindsay. "It appears that Yahoo will not take bold measures to right the ship," he wrote in a research report. "We believe that Yahoo still has a potentially high intrinsic value. We believe, however, that to stop the inevitable slide into irrelevance the management team must consider more radical actions and strategies." Yahoo's main display advertising business appears to have deteriorated, mainly due to the company's troubles in effectively capitalizing on its ad network, Lindsay said. He reiterated a "market perform" rating on the stock, with a $25 price target. Lindsay said he based his valuation on Yahoo taken as separate businesses on the recent spate of Internet advertising acquisitions, such as Google's planned purchase of DoubleClick for $3.1 billion, among other factors. He also recommended that Yahoo give up the fight on paid search and outsource that segment of its business to bigger rival Google. (Reporting by Michele Gershberg) I disagree! This sounds more like a pump and dump scheme by Mr. Lindsay than anything else to me. -The MADD Man Labels: jeffrey-lindsay, yahoo, yahoo-inc, yhoo Please Subscribe, Share, OR Bookmark This Post:
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