By:  Jay Eck, Project Manager

Here at ymarketing, we live and breathe all things digital. So you may ask yourself, "what do they have playing behind those studio style headphones all day?" The answer is simple. SEO raps.

With all the hype around the iPhone 5 release, we didn’t want the iPad to be left out of the spotlight. As marketers, we've come to find that the iPad has been a handy tool in helping our team be efficient and well connected with what's going on in the internet world.

Recently, Facebook has replaced the email address that is shown on your profile to the Facebook email address they have provided for you.

Here are some easy steps to change it back:

1. Go to your profile

In Facebook’s recent report, Best Practices for your Page and Media Strategy, they outlined some key rules to follow in order to get the most engagement your posts.  We read through it and found some useful information; alongside the not-so-subtle "advertise more on Facebook" undertones. The guide is broken down into 5 main points. To save you time, we've summarized these "5 Facebook Facts for Marketing Brand Pages" below. 

Hidden beneath the pure shock and awe of Facebook's record-setting IPO are some fantastic storylines...stuff Hollywood couldn't even imagine. Sure Mark Zuckerberg is now the 24th wealthiest individual in the world and yes, by raising $16-18 billion dollars in Facebook's $100 billion IPO this ranks among the highest offerings in U.S. History, alongside GM and Visa.

Soon after they cleaned up the confetti that welcomed in the new millennium, the bubble burst. We’re talking about the dot com bubble. For a brief moment, no one knew what would happen next in digital marketing, but by the end of 2001 it all became clear.

Much has been written about the digital marketing value of creating content. There are numerous eBooks on the subject, and SEO firms know that the more content you put on your website or add to your blog, the more the search engines will love you.

A record number of people (111.3 million) watched this year’s Super Bowl on their television sets.  But in this age of social media, that does not begin to demonstrate its marketing impact. So while the NY Giants have been celebrating in New York City and the Meadowlands, we’ve been busy crunching numbers, to find out who the winners of Super Bowl XLVI really are.

Just like the New England Patriots did in the Super Bowl itself, it looks like the favorite to win the overall Super Bowl Social Brand Scoreboard will come short on its final drive as well.  We predicted that Coca-Cola would benefit the most from social media engagement as a result of their Super Bowl commercials. As it stands it looks like viewers and social media were not impressed by the Coca-Cola’s ambitious LiveStream, in which the polar bears reacted to real time scores of the game. But that could change.