Digital Marketing Blog

Come February 5, millions of people will be chattering on Facebook and Twitter about Ferris Bueller, vampires, John Carter, Adriana Lima, Elton John, Regis Philbin, William Shatner’s death, Mr. Squiggly, Star Wars, Mrs. Brown, John Stamos, Donald Trump, Motley Crue , Acts of Valor, polar bears, talking babies and the Pussycat Dolls.

It’s only a few more days before Eli Manning faces off against Tom Brady. By now the Giants and Patriots have looked over the playing field in Indianapolis. They have gone over their plays.

The last time the New York Giants met the New England Patriots in the Super Bowl was four years ago, back in 2008. That was when Facebook had less than 100 million users, LinkedIn had fewer than 30 million members, Google+ was non-existent and for the first three months of that year only 100 million tweets were posted on Twitter.

What ever happened at last year’s Super Bowl is guaranteed to be different this year. To begin with, the winner won’t be the same, now that the N.Y. Giants have defeated the defending champs Green Bay Packers.

The fact is Fortune 500 companies are far less likely to blog than other companies. According to a study from the University of Massachusetts at Dartmouth, less than 25% of them blog at all. Of the ones that do, SocialMediaToday notes that most good corporate blogs are primarily authored by high-tech companies. Even worse, the UMASS study also discovered that some large companies are giving up on social media altogether. 

For years, digital marketers have labored over mastering the science of landing page conversion.  Just as a farmer toils over his crop, experienced digital marketing agencies have learned that crafting a landing page capable of producing a bountiful harvest of online orders requires not only time but nurturing and attention by the shovel-full.  With access to more tools than ever to track and analyze a web visitor’s digital behavior, the science behind landing page conversion is rapidly evolving. 

An August 2011 report from The Pivot Conference showed more than 85 percent of companies surveyed are now using social advertising or are planning to add it within the next year and of those surveyed, over 90 percent advertise on Facebook. Add to that the fact that Facebook now outranks Google as the site with the most overall users and hits per day and it’s little wonder that nearly two thirds of CEOs say they are satisfied with the results of their social media advertising.

Since its initial launch, Google + has made plenty of waves in a very crowded social media ocean. As a digital marketing agency we found it impossible to avoid the initial flood of Google + reviews, critiques and endorsements as they jockeyed for position throughout twitter streams, news tickers and blogs across the web. 

The Holidays have once again crept up and surprised us all. As many marketers continue to push their holiday campaigns further forward into the calendar year, encroaching now upon Halloween (not just Thanksgiving); other marketers inevitably get caught off guard, wondering “Is it too late to get started?  Have I missed out on Santa’s annual gift to e-commerce merchants already!?” 

The goal for any paid search campaign should be to support your overall business objectives. How each Pay Per Click (PPC) campaign accomplishes this depends on the nature of your business.