Search Engine Marketing Soapbox™

An insider's tale from the Search Engine Marketing trenches. Features commentary, daily rant, reviews and more about the fast-paced internet advertising agency biz, search engine marketing (SEM) and optimization (SEO) from Ryan Lash; a raving MA.D.D. Man.

Google learns to crawl Flash...Finally?!?

Allegedly, Google finally learns to crawl Flash. well the folks at ymarketing are putting this to the test and have launched the first, but possibly last ALL flash-based site!

Flash is an SEO's worst nightmare and a faux paux from a best-practices perspective for the following reasons:
1) The major engines could never effectively 'read' the content which means your site will never effectively well rank for it unless you had a high number of external links with a wide variety of different anchor text.
2) Internal links could not be followed which means their anchor text would also not be 'read' making your entire site appear to contain only one page, er in this case a 'swiff' file.

But hey, it's only our natural search rankings...what do we really have to lose :).

-The MADD Man

Labels: adobe-flash, flash-seo, google-crawl-flash

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posted by Ryan Lash @ 7/07/2008 08:34:00 PM

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July 7, 2008

Google learns to crawl Flash...Finally?!?