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Lead Capture for just the Cost of a Click: Google Adwords Contact Form Extension

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The ymarketing Paid Search Team recently read an update to the beta for Google Lead Generation Forms in paid search ads at SEOroundtable.com. Have you ever wished you could easily increase leads for just the cost of a click? Google is testing it out with Google AdWords Contact Form Extensions to normal AdWords ads. The current leads are phone number based with three custom fields. Delivery of these ads is via email as a moment and clients are committed to contact the lead within 24 hours.

We have noticed the Mortgage and Entertainment Industries testing In the new Contact Form Extension. We have also seen other bloggers and paid search companies mention these ad format updates such as this blog post from DailyRadar.com

Things to know about the AdWords Contact Form

• It will only associate with ads in the #1 position.
• The Leads will be priced with the Max CPC Bid during beta test.
• About the form: Requires Phone Number Collection, up to three custom questions, questions shown will be determined by Google quality algorithm.

Get whitelisted into the Program through your AdWords Account Manager at Google and start getting your phone leads from Google AdWords!

Here are some sites that like the new Google Contact Form Adwords Feature: searchengineland.com, insideaffiliates.com, seroundtable.com

Here's a site that dislikes the new Google Contact Form AdWords Feature: blog.hubspot.com

SEO specialist ymarketing thinks:
This is worth testing. We want to see the results of the beta ASAP!
Do you have "real experience or results to share about your experience with this beta?"

What do you think?
Contact Us or Leave a Comment!

Make Google.com Your Lead Generation Page

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AdWords Contact Form Extension: Apply by Contacting Google AdWords Account Managers

ymarketing recently found news of a new AdWords Lead Form at SEOroundtable.com. If you have a Google AdWords Account Manager you can apply today to be whitelisted into the new AdWords Contact Form Extension beta.

What is the goal of this AdWords Beta?
1. Increase ROI from your Paid Search Ads on Google.
2. Pay for Leads. During the beta your price per lead will be priced at your regular CPC Bid.
3. Integrates into your current ads " Ad enhancement".

Paid Search Managers everywhere are seeking for all three of these things. We were definitely interested in news about the Contact Form Extension.

Here's what the ymarketing paid search team has to say:
"Google is definitely shortening the click-2-lead behavior funnel by offering to use the search engine ad as a call to action."

We will be watching to see:
• How much will CTR improve in various industries?
• What will be the cost of leads after the beta?
• During the test the leads are limited to phone leads, will Google provide integration into CRM applications at some point?

Connect With Us:
As new paid ad betas and extensions are released we hope to hear from those who try these new ad formats to see the results. Please feel free to post your results in the comment section of this blog.