Search Engine Marketing Soapbox™

Gangsta' Search Marketing

2008-02-08T13:18:00.000-08:00

It aint nothing but a G-thang! (Google?) There is a whole series of these over at Mo Serious's YouTube. It's nice to go out this week with a laugh. Happy Friday! -The MADD Man

Is Yahoo! Search Marketing Overcharging you for Content Match?

2008-01-21T00:10:00.000-08:00

I received a few of these emails for various Yahoo! Search Marketing Accounts today: =================================================================== Yahoo! Search Marketing =================================================================== Dear Advertiser, Our systems experienced an unexpected technical issue that caused a limited number of Content Match clicks to be priced higher than we

Jeffrey Lindsay thinks Yahoo is worth more if broken up

2007-10-08T00:16:00.000-07:00

NEW YORK (Reuters) - Yahoo Inc would be worth far more to shareholders if it broke up its Internet businesses or embarked on a major overhaul, including a departure from Web search, but management is unlikely to do either, according to an analyst note issued on Friday. Jeffrey Lindsay, analyst at Sanford C. Bernstein, said Yahoo's operations viewed separately could be valued as high as $39 per

What Women Want?

2007-09-11T18:20:00.001-07:00

The New MADD Men’s Law for this Age Old Question (adage). Women really only want two things: 1) Love -&- 2) Money Fortunately Mel is good at making both! -The MADD Man

I Took the Red Pill to Hack My Own Life

2007-09-08T22:42:00.000-07:00

Admittedly I borrowed this idea from JB's Searchblog, as I used to work off of a setup like his several years ago. I also have to give credit to the original Lifehackers. As a Search Engine Optimizer (SEO) by trade, my obsessive compulsiveness (OCD) has poured over into my every day personal and work life. I now end up 'twacking' everything, work stations included! Also, as a serial

Mazda Trumps Pontiac

2007-08-07T22:27:00.000-07:00

This is an oldie-but-goodie that I was reminded of after noticing the abundance of product-placement in Transformers. The movie was literally sponsored by GM’. I also could not share this juicy little tidbit until now as we had been managing all of Mazda's Search Engine Marketing Programs for the past several years but were sat down in the conference room last quarter and told 'you're fired'!

Google Robots Exclusion Protocol

2007-07-27T09:36:00.000-07:00

Meta Tags are officially dead. Oh wait, long live the ! I guess these are like the X-Box of Meta Tags that killed Play Station :). -The MADDMan

GM Transforms Chevy Camaro into Ford Mustang

2007-07-08T22:39:00.000-07:00

I finally saw the Transformers Movie, the 5th movie in a series of summer blockbusters, on the Saturday of an opening weekend. I say ‘finally’ because I live in the Entertainment Capital of the world, and there are Movie Screenings, Red Carpet Premiers, what-have-you at every major theatre Mon-Sun. If you don’t catch a flick there you can always head over to the fashion district downtown and get

Welcome to ymarketing!

2007-06-25T18:41:00.000-07:00

I am very excited to have finally relaunched my Search Engine Marketing Firm. Rather than run on about how great we are, I thought I'd save all of my prospective readers the BS and get right to the meat of it :). Here are some answers to frequently asked questions or an FAQ if you will (a little more 'about mes'): What is 'ymarketing'? Originally founded in 2002 as a Yahoo! Store Marketing

Technorati: Claiming ymarketing's Search Engine Marketing Soapbox Blog!

2007-06-24T09:39:00.000-07:00

Here is ymarketing's new Technorati Profile: Technorati Profile ...Time to clean slate it! I prefer to post claim, unless you want the big T to have access to your blog :). -The MADD Man