Past American Idol Winner “Sparks” Kris Allen’s Twitter Momentum | ymarketing.com
Posted on Fri, Apr 17, 2009
Idol Prediction Project Post #2 - In our continuing efforts to track and predict the Season 8 American Idol winner using search and social media data, we noticed early signs of a departure from last week's
All-Adam blowout. If you follow Idol fan sites like
USA Today's Idol Meter you noticed that Kris Allen shot into second place this week after being in sixth the week prior. How? While this week's early search and social web data points pointed in many different directions this week, they provide insight into this surge from Kris:
TWITTER: The twittosphere was lit up Wednesday 4/15 with KRIS ALLEN being tweeted 10-to-1 over Adam for a period of time, but it quickly vanished and by Friday 4/17 Adam had resumed his commanding lead. Kris' tweets were apparently "sparked" by this tweet from Season 6 winner Jordin Sparks, "Kris' performance was awesome tonight"). Adam has a 2-1 edge in the number of tweets vs. Danny and Kris, with Lil, Matt, Allison and Anoop trailing in that order.
Tweet Volume 4/15/09 -Did Jordin Sparks comments ignite the Kris tweets?
Tweet Volume 4/17/09 - By the end of the week Adam's popularity righted the twitter ship.
FACEBOOK: Adam maintains a commanding lead, but Lil Rounds is making steady gains the last two weeks. The following chart leverages data from Facebook Lexicon. Setting the index to 1.0 for Danny Gokey's wall post volume from Wednesday, April 1, 2009, Adam has been running 4.9X that volume for two weeks.
DIGG: By far the most diggs are going to a contestant not even on American Idol, Susan Boyle, who appeared on Britain's Got Talent 2009 and completely shocked Simon Cowell (yes, he's a judge over there as well.) She has 337 diggs in the last 24 hours, compared to 7 for "The Hairstyles of Adam Lambert", and two each for "Saving Matt Giraud", Danny Gokey's "Endless Love" and Adam's "Born to be Wild".
SEARCH: Because of Kris Allen's surge on Twitter we dove into discovering where Kris's fans are going online after searching on his name, and came up with the following results. YouTube leads all destinations with 7.5% of traffic, followed by metacafe at 5.1% and Wikipedia at 4.6%:
Scary: In the "shock and disbelief" category, this just in from digg: Only 1 out of 3 of Americans can name the 3 Branches of Government, but 3 out of 4 can name a judge on American Idol.
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