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AdWords Contact Form Extension: Apply by Contacting Google AdWords Account Managers

ymarketing recently found news of a new AdWords Lead Form at SEOroundtable.com. If you have a Google AdWords Account Manager you can apply today to be whitelisted into the new AdWords Contact Form Extension beta.

What is the goal of this AdWords Beta?
1. Increase ROI from your Paid Search Ads on Google.
2. Pay for Leads. During the beta your price per lead will be priced at your regular CPC Bid.
3. Integrates into your current ads " Ad enhancement".

Paid Search Managers everywhere are seeking for all three of these things. We were definitely interested in news about the Contact Form Extension.

Here's what the ymarketing paid search team has to say:
"Google is definitely shortening the click-2-lead behavior funnel by offering to use the search engine ad as a call to action."

We will be watching to see:
• How much will CTR improve in various industries?
• What will be the cost of leads after the beta?
• During the test the leads are limited to phone leads, will Google provide integration into CRM applications at some point?

Connect With Us:
As new paid ad betas and extensions are released we hope to hear from those who try these new ad formats to see the results. Please feel free to post your results in the comment section of this blog.