Lead Capture for just the Cost of a Click: Google Adwords Contact Form Extension
Posted by General Team Login on Fri, Jan 08, 2010 @ 12:03 PM
The ymarketing Paid Search Team recently read an update to the beta for Google Lead Generation Forms in paid search ads at SEOroundtable.com. Have you ever wished you could easily increase leads for just the cost of a click? Google is testing it out with Google AdWords Contact Form Extensions to normal AdWords ads. The current leads are phone number based with three custom fields. Delivery of these ads is via email as a moment and clients are committed to contact the lead within 24 hours.
We have noticed the Mortgage and Entertainment Industries testing In the new Contact Form Extension. We have also seen other bloggers and paid search companies mention these ad format updates such as this blog post from DailyRadar.com
Things to know about the AdWords Contact Form
- It will only associate with ads in the #1 position.
- The Leads will be priced with the Max CPC Bid during beta test.
- About the form: Requires Phone Number Collection, up to three custom questions, questions shown will be determined by Google quality algorithm.
Get whitelisted into the Program through your AdWords Account Manager at Google and start getting your phone leads from Google AdWords!
Here are some sites that like the new Google Contact Form Adwords Feature: searchengineland.com, insideaffiliates.com, seroundtable.com
Here's a site that dislikes the new Google Contact Form AdWords Feature: blog.hubspot.com
SEO specialist ymarketing thinks:
This is worth testing. We want to see the results of the beta ASAP!
Do you have "real experience or results to share about your experience with this beta?"
What do you think?
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