2011 Marketing Budgets - Spend It On Digital Marketing!

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Judging from several sources, digital marketing budgets are going to increase in 2011 and beyond. That's good news for those who believe in the ROI of search engine marketing, online marketing optimization, inbound marketing, and social media marketing.

Here’s a roundup of surveys with links and key points.

Joint Zoomerang and GrowBiz Media survey of 750 small to medium size businesses

• Online marketing budgets are set to rise.
• Key growth factors - social media and email marketing
• Print media to increase as well, but not as much as online
  • Website  + 17%
  • Direct mail  + 15%
  • Email marketing  + 15%
  • Social media  + 13%
  • Print ads  + 10%
  • Online ads  + 9%

Goldstein Group Communications and Hearst Business Media B2B survey

• Overall budgets to stay the same or increase. Only 6% to decrease.
• The split for online to traditional is 49% online to 51% traditional
• Biggest increases are in web development and search engine marketing

MarketingSherpa’s 011 B2B Marketing Benchmark Report – Large, medium and small businesses

Top to bottom, B2B marketers will spend on:

1. Website design, management and optimization
2. Tradeshows
3. Email Marketing
4. Search Engine Optimization (SEO)
5. Paid Search /Pay Per Click (PPC)
6. Direct Mail
7. Public Relations
8. Telemarketing
9. Social Media
10. Marketing automation/lead nurturing
11. Print Advertising
12. Virtual Events / webinars

In terms of increases in budgets, here is the breakdown:

Forrester US Interactive Marketing Forecast to 2014

• Digital marketing to grow 21% by 2014
• Overall advertising budgets to stay relatively flat through to 2014
• 60% of marketers will shift in budgets from traditional to digital

How do all of these projections match up with yours? Do these figures make you want to revise your budgets or are you all set for 2011 marketng budget planning?