If Your Facebook Ad Click Thru Rates Suck - Here's How To Fix It.
Recently we wrote a blog post on Why Facebook Ad Click Thru Rates Suck and How To Change That because generally the average CTR for a Facebook ad is actually ridiculously low - 0.051% (according to a recent WebTrends report)!
Unfortunately, that’s the truth.
So then why do people continue to advertise on Facebook?
- It’s the potential, the lure and the promise to reach some crazy number of people like 600,000 million and still growing.
Coupled with the fact that Facebook has now overtaken Google as the most popular website in the US , it’s no surprise that digital marketers are flocking to the audience on Facebook in the hopes to get some brand exposure and interaction.
Last week, we were invited to present at a webcast, hosted by Search Marketing Now and Webtrends. Entitled Facebook Advertising for Search Marketers, we were asked to share and shed some light on how we manage our client’s Facebook campaigns and ensure the ROI on a daily basis.
With Facebook being the most exciting and shiniest new toy in the playroom, we showcased and dived deep into our “Facebook AnAdomy” the 3 main areas you need to know in order to run a successful Facebook campaign through the areas below.
- Fundamentals of Facebook Advertising.
- Best practices for Facebook Ad Creation.
- How Facebook differs from PPC Advertising.
Ryan Lash, our VP and Director of Digital Marketing Services shared the tools, the nuts and bolts, the how tos and best practices on generating the highest click thru rates on Facebook.
*Registration required.
For more information visit
ymarketing.com, follow
@ymarketing on Twitter or call 877.736.4321.
