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    <title>Digital Marketing News</title>
    <link>http://ymarketing.web6.hubspot.com</link>
    <description>RSS feed for Digital Marketing News</description>
    <ttl>60</ttl>
    <item>
      <link>http://adwords.blogspot.com/2009/11/announcing-product-listing-ads.html</link>
      <guid>http://adwords.blogspot.com/2009/11/announcing-product-listing-ads.html</guid>
      <title>New PPC Ad Formats: Linking Google Base to Google Adwords Through Merchant Center</title>
      <date>2009-12-02T20:02:16.7200000Z</date>
      <description>Google announced Merchant Center with some great new features for PPC online retailers. NEW: Product Listing Ads simplifies the advertising process for merchants with large product inventories by integrating your product inventory with AdWords. </description>
      <tags>
        <tag>AdWords Product Images</tag>
        <tag>Google Base</tag>
        <tag>Google Merchant Center</tag>
        <tag>Google Shopping</tag>
        <tag>ppc</tag>
      </tags>
      <pubDate>Wed, 02 Dec 2009 14:02:16 GMT</pubDate>
    </item>
    <item>
      <link>http://www.youtube.com/watch?v=6ILQrUrEWe8</link>
      <guid>http://www.youtube.com/watch?v=6ILQrUrEWe8</guid>
      <title>Did You Know 4.0</title>
      <date>2009-11-17T08:59:49.3630000Z</date>
      <description>This 5 minute video really piles on the facts and figures... and really makes you think</description>
      <tags>
        <tag>digital marketing</tag>
        <tag>mobile commerce</tag>
        <tag>new media</tag>
        <tag>social media</tag>
      </tags>
      <pubDate>Tue, 17 Nov 2009 02:59:49 GMT</pubDate>
    </item>
    <item>
      <link>http://adage.com/digital/article?article_id=136863</link>
      <guid>http://adage.com/digital/article?article_id=136863</guid>
      <title>Facebook's Latest International Move: Taking on Russian Investor</title>
      <date>2009-05-27T18:37:16.9470000Z</date>
      <description>The Russians are Coming The Russians are Coming(1966),  No make that 2009!</description>
      <tags>
        <tag>Facebook</tag>
        <tag>social media</tag>
      </tags>
      <pubDate>Wed, 27 May 2009 13:37:16 GMT</pubDate>
    </item>
    <item>
      <link>http://searchenginewatch.com/3633876</link>
      <guid>http://searchenginewatch.com/3633876</guid>
      <title>The Decision-Making Funnel, Stage 4: Action, Part 2</title>
      <date>2009-05-27T18:34:27.0070000Z</date>
      <description>Is Brand Strength enough?</description>
      <tags>
        <tag>funnel</tag>
        <tag>landing pages</tag>
        <tag>ppc</tag>
      </tags>
      <pubDate>Wed, 27 May 2009 13:34:27 GMT</pubDate>
    </item>
    <item>
      <link>http://www.clickz.com/3633875</link>
      <guid>http://www.clickz.com/3633875</guid>
      <title>Agencies Outsource More Work to Ad Tech Firms </title>
      <date>2009-05-27T18:32:49.9730000Z</date>
      <description>Why are WE Here?   ymarketing that is!</description>
      <tags>
        <tag>ad tech</tag>
      </tags>
      <pubDate>Wed, 27 May 2009 13:32:49 GMT</pubDate>
    </item>
    <item>
      <link>http://www.emarketer.com/Article.aspx?R=1007081</link>
      <guid>http://www.emarketer.com/Article.aspx?R=1007081</guid>
      <title>What a State B2B Media Is In!</title>
      <date>2009-05-11T14:52:30.5230000Z</date>
      <description>Remember, Business to Business Marketing?  Online is doing well, print?, not so well</description>
      <tags>
        <tag>b2b</tag>
        <tag>business to business</tag>
      </tags>
      <pubDate>Mon, 11 May 2009 09:52:30 GMT</pubDate>
    </item>
    <item>
      <link>http://blog.clickz.com/090508-155627.html</link>
      <guid>http://blog.clickz.com/090508-155627.html</guid>
      <title>ClickZ in D.C. Thursday to Talk Industry Regulation</title>
      <date>2009-05-11T14:48:53.1600000Z</date>
      <description>Is Big Brother watching?</description>
      <tags>
        <tag>government</tag>
        <tag>regulations</tag>
      </tags>
      <pubDate>Mon, 11 May 2009 09:48:53 GMT</pubDate>
    </item>
    <item>
      <link>http://www.clickz.com/3633677</link>
      <guid>http://www.clickz.com/3633677</guid>
      <title>Club Med Becomes Latest Hotel to Offer Social Network</title>
      <date>2009-05-11T14:47:37.3170000Z</date>
      <description>Just what we need, another Social Network,  then again it is Club Med!</description>
      <tags>
        <tag>social networking</tag>
      </tags>
      <pubDate>Mon, 11 May 2009 09:47:37 GMT</pubDate>
    </item>
    <item>
      <link>http://searchenginewatch.com/3633669</link>
      <guid>http://searchenginewatch.com/3633669</guid>
      <title> Make Sure Your Promotion Is Legal</title>
      <date>2009-05-11T14:46:10.6430000Z</date>
      <description>Yes Lawyers do have opinions, you may want to listen.</description>
      <tags>
        <tag>contests</tag>
        <tag>laws</tag>
        <tag>promotions</tag>
      </tags>
      <pubDate>Mon, 11 May 2009 09:46:10 GMT</pubDate>
    </item>
    <item>
      <link>http://www.clickz.com/3633622</link>
      <guid>http://www.clickz.com/3633622</guid>
      <title>Mobile Advertising to Organize, Accelerate by Next Year</title>
      <date>2009-05-05T15:40:23.5970000Z</date>
      <description>Slow in coming, BUT, be Ready for A whole new Wave of Promoting</description>
      <tags>
        <tag>mobil ads</tag>
      </tags>
      <pubDate>Tue, 05 May 2009 10:40:23 GMT</pubDate>
    </item>
    <item>
      <link>http://adage.com/cmostrategy/article?article_id=136407</link>
      <guid>http://adage.com/cmostrategy/article?article_id=136407</guid>
      <title>Don't Get Caught up in Digital Data Without a Clear Vision</title>
      <date>2009-05-05T15:38:24.7800000Z</date>
      <description>Even Back in the Analog Days, Numbers Had No Inherent Meaning</description>
      <tags>
        <tag>social media</tag>
      </tags>
      <pubDate>Tue, 05 May 2009 10:38:24 GMT</pubDate>
    </item>
    <item>
      <link>http://www.emarketer.com/Article.aspx?R=1007067</link>
      <guid>http://www.emarketer.com/Article.aspx?R=1007067</guid>
      <title>Internet users embrace online media as a trusted source</title>
      <date>2009-05-01T16:03:17.5330000Z</date>
      <description>Interesting study from eMarketer on the gains that online news and other online media have made in gaining the trust of the public, especially in North America.</description>
      <tags>
        <tag>Blogs</tag>
        <tag>online media</tag>
        <tag>online news</tag>
        <tag>TV</tag>
      </tags>
      <pubDate>Fri, 01 May 2009 11:03:17 GMT</pubDate>
    </item>
    <item>
      <link>http://www.emarketer.com/Article.aspx?R=1007064</link>
      <guid>http://www.emarketer.com/Article.aspx?R=1007064</guid>
      <title>Marketers Moving to Digital Media</title>
      <date>2009-04-30T22:27:02.7870000Z</date>
      <description>eMarketer asks, &amp;quot;Who in the advertising business is moving into the digital space?&amp;quot; Well, as it turns out, nearly everyone... in a big way.</description>
      <tags>
        <tag>ad agencies</tag>
        <tag>digital marketing</tag>
        <tag>marketing budgets</tag>
      </tags>
      <pubDate>Thu, 30 Apr 2009 17:27:02 GMT</pubDate>
    </item>
    <item>
      <link>http://searchenginewatch.com/3633581</link>
      <guid>http://searchenginewatch.com/3633581</guid>
      <title> The Decision-Making Funnel, Stage 3: Desire, Part 2</title>
      <date>2009-04-30T17:31:41.1770000Z</date>
      <description>More DESIRE!  Keep reading on how to keep that potential lead from Clicking away.</description>
      <tags>
        <tag>landing page</tag>
      </tags>
      <pubDate>Thu, 30 Apr 2009 12:31:41 GMT</pubDate>
    </item>
    <item>
      <link>http://searchenginewatch.com/3633412</link>
      <guid>http://searchenginewatch.com/3633412</guid>
      <title>The Decision-Making Funnel, Stage 3: Desire, Part 1</title>
      <date>2009-04-30T17:30:26.0470000Z</date>
      <description>They are at your Landing Page, now keep them there!</description>
      <tags>
        <tag>landing page</tag>
      </tags>
      <pubDate>Thu, 30 Apr 2009 12:30:26 GMT</pubDate>
    </item>
    <item>
      <link>http://searchenginewatch.com/3633247</link>
      <guid>http://searchenginewatch.com/3633247</guid>
      <title> The Decision-Making Funnel, Stage 2: Interest</title>
      <date>2009-04-30T17:29:16.9030000Z</date>
      <description>Landing Page, keep it Interesting.</description>
      <tags>
        <tag>landing page</tag>
      </tags>
      <pubDate>Thu, 30 Apr 2009 12:29:16 GMT</pubDate>
    </item>
    <item>
      <link>http://searchenginewatch.com/3633127</link>
      <guid>http://searchenginewatch.com/3633127</guid>
      <title>The Decision-Making Funnel, Stage 1: Awareness</title>
      <date>2009-04-30T17:27:58.3000000Z</date>
      <description>The Landing Page Funnel,  Think it out!</description>
      <tags>
        <tag>landing page</tag>
      </tags>
      <pubDate>Thu, 30 Apr 2009 12:27:58 GMT</pubDate>
    </item>
    <item>
      <link>http://searchenginewatch.com/3631328</link>
      <guid>http://searchenginewatch.com/3631328</guid>
      <title>Landing Pages and the Decision-Making Process</title>
      <date>2009-04-30T17:26:32.3570000Z</date>
      <description>Yes, A Landing page is the Most Important page on Your Website.  Make it Right!</description>
      <tags>
        <tag>landing page</tag>
        <tag>testing</tag>
        <tag>website</tag>
      </tags>
      <pubDate>Thu, 30 Apr 2009 12:26:32 GMT</pubDate>
    </item>
    <item>
      <link>http://www.ysmblog.com/blog/2009/04/28/scoping-out-your-keywords/</link>
      <guid>http://www.ysmblog.com/blog/2009/04/28/scoping-out-your-keywords/</guid>
      <title>Scoping Out Your Keywords</title>
      <date>2009-04-30T16:04:21.6830000Z</date>
      <description>Great tips on how to select and create a good &amp;quot;balance&amp;quot; in keywords.</description>
      <tags>
        <tag>keyword research</tag>
        <tag>keywords</tag>
        <tag>ppc</tag>
      </tags>
      <pubDate>Thu, 30 Apr 2009 11:04:21 GMT</pubDate>
    </item>
    <item>
      <link>http://www.ysmblog.com/blog/2009/04/28/scoping-out-your-keywords/</link>
      <guid>http://www.ysmblog.com/blog/2009/04/28/scoping-out-your-keywords/</guid>
      <title>Scoping Out Your Keywords</title>
      <date>2009-04-30T16:03:36.4470000Z</date>
      <description>Great tips on how to select and create a good &amp;quot;balance&amp;quot; in keywords.</description>
      <tags>
        <tag>keyword research</tag>
        <tag>keywords</tag>
        <tag>ppc</tag>
      </tags>
      <pubDate>Thu, 30 Apr 2009 11:03:36 GMT</pubDate>
    </item>
    <item>
      <link>http://searchengineland.com/tracking-the-swine-flu-epidemic-18310</link>
      <guid>http://searchengineland.com/tracking-the-swine-flu-epidemic-18310</guid>
      <title>Tracking The Swine Flu Epidemic With Maps &amp;amp; Search</title>
      <date>2009-04-30T16:01:09.1470000Z</date>
      <description>Interesting twist on how search can help determine the flow of the Swine Flu.</description>
      <tags>
        <tag>google maps</tag>
        <tag>swine flu</tag>
      </tags>
      <pubDate>Thu, 30 Apr 2009 11:01:09 GMT</pubDate>
    </item>
    <item>
      <link>http://searchenginewatch.com/3633562</link>
      <guid>http://searchenginewatch.com/3633562</guid>
      <title>Don't Ignore Your Sitemap!</title>
      <date>2009-04-28T13:07:42.6870000Z</date>
      <description>Where am I?</description>
      <tags>
        <tag>internal linking</tag>
        <tag>seo</tag>
        <tag>site map</tag>
      </tags>
      <pubDate>Tue, 28 Apr 2009 08:07:42 GMT</pubDate>
    </item>
    <item>
      <link>http://www.clickz.com/3633557</link>
      <guid>http://www.clickz.com/3633557</guid>
      <title>Video Advertising Still Set for Growth in Down Ad Spend Year</title>
      <date>2009-04-28T13:06:05.3570000Z</date>
      <description>Who said Ad Revenues are going down the toilet?</description>
      <tags>
        <tag>ad spend</tag>
        <tag>video</tag>
      </tags>
      <pubDate>Tue, 28 Apr 2009 08:06:05 GMT</pubDate>
    </item>
    <item>
      <link>http://searchenginewatch.com/3633485</link>
      <guid>http://searchenginewatch.com/3633485</guid>
      <title>Keywords and Site Architecture</title>
      <date>2009-04-24T13:37:54.4570000Z</date>
      <description>So basic that ymarketing has been practicing all of this for years. </description>
      <tags>
        <tag>keywords</tag>
        <tag>seo</tag>
        <tag>web site</tag>
      </tags>
      <pubDate>Fri, 24 Apr 2009 08:37:54 GMT</pubDate>
    </item>
    <item>
      <link>http://blog.searchenginewatch.com/090423-074946</link>
      <guid>http://blog.searchenginewatch.com/090423-074946</guid>
      <title>Q&amp;amp;A with Rob Swick of Atlantic Canada Internet Marketing Association</title>
      <date>2009-04-24T13:35:24.4200000Z</date>
      <description>Did you know that Canada is right across the street from us?</description>
      <tags>
        <tag>ACIMA</tag>
        <tag>canada</tag>
        <tag>ppc</tag>
        <tag>rob swick</tag>
      </tags>
      <pubDate>Fri, 24 Apr 2009 08:35:24 GMT</pubDate>
    </item>
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