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Find Out More Today!
To find out how ymarketing can increase sales for your business, call us toll-free at (877) SEM-4321, or fill out the form below to request a call-back.
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| Search Optimized Press Releases |
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Home : How : SEM : Press |
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A search optimized press release is an augmentative component of your overall PR and marketing strategy that creates greater awareness and reach for your branding efforts online, and utilizes the power of search to "turbo-charge" your PR efforts. With search optimized press releases, ymarketing can add a very tangible, measurable component to your PR.
With our Search Optimized PR (SEOPR) Service, ymarketing performs keyword research, identifies high-volume relevant terms, edits your existing press release for optimization purposes and, once you approve, distributes the optimized press release online to a network of news sites and PR aggregators; including pick-ups by search engines themselves.
Optimizing a press release is a fairly straightforward process at ymarketing that includes:
- Keyword Research
- Identify high-volume, relevant terms
- Release Development
- Edit/rewrite to emphasize target keywords
- Include URLs and tracking
- Include company logo and compelling 'pull quote'
- Release Submission
- Submit to online news sites and PR aggregators
- Also gets picked up by search engines
- RSS feeds
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| Benefits of a search optimized press release include: |
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- Short- and long-term branding/visibility
- Organic search result rankings (both Web and News results)
- Supports considered purchase (longer selling cycle)
- Direct sales/lead generation (to a lesser extent)
- EXTREMELY trackable results. These granular metrics include:
- Estimated media pick-ups
- Reads
- Prints
- Forwards
- Downloads
- Visits by country
- Search engine rankings
- Top-performing terms by engine
To learn more about ymarketing's Search Optimized Press Release services, please
contact us. If you want to read more about our
Search Engine Marketing Success Stories please click here.
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