Improve my Paid Search performance (PPC)

PPC Paid Search Engine Marketing is a quick and effective way to bring traffic to your website and generate sales immediately. Some people call it direct mail 2.0, as it has the ability to precisely target individuals and generate high response and conversion rates - but at a fraction of the cost (and waste).

It's effective because the ads are precisely targeted at individuals and businesses already looking for your product or services. The ability to track every conversion and origination point of the sale is exactly what makes PPC or paid search marketing the most cost effective and efficient way to create brand awareness and generate sales.

Industry Statistics

According to MAGNAGLOBAL paid search is the leading form of online advertising, accounting for nearly 50% (actual 46.3%) of all online advertising. To Internet marketers this is not much of a surprise but it is something that many businesses still don’t grasp.

The study predicts a steady path of growth in overall online advertising spend as seen in the chart below.

"Paid Search has quickly become the most important component of online advertising, and in 2010 this segment will account for $29.8 billion, up by 16.5% over 2009 totals on a constant currency basis. Google remains by far the global leader in Search, although a handful of other suppliers of search advertising are dominant in certain countries.

Unfortunately for Google, China and Russia – the fastest growing large markets for online advertising – pose a challenge for foreign-based search engines. Separate government actions have led to Google closing its operations in those countries. However, domestic players (Baidu and Yandex in particular) have instead become dominant.

The enormous influence – and profitability – of Paid Search increases the probability of governmental involvement in many countries in the years ahead. Such actions are unlikely to constrain the medium’s growth."

Source: Magnaglobal June 2010

ymarketing developes and manages all aspects of a paid search campaign, ensuring that our clients are only bidding on keywords that generate the highest ROI. We incudes the following for our PPC services:

• Campaign setup 
• Keyword list creation
• PPC search engine account setup(s)
• Creation of search engine listings
• Langing page selection (and/or development)
• Conversion tracking software integration (and/or setup and implementation)
• Daily/weekly bid management
• Real-time ROI / sales conversion tracking and reporting
• Addition of new listings, testing and optimization
• Weekly sales analysis / conversion tuning
• Weekly reporting, executive summary and recommendations

Contact us for more information on how we can help you increase your sales by 50% like all our typical clients.