Blogging for business only really counts in search equity terms when it is done on the company site (example: blog.MWebsite.com) because search engines are able to connect and link the content of your blog to your domain.
In a nutshell - when you blog, therefore creating fresh content for your website, search engine crawlers will keep coming back to your site to take an "inventory" of the information you have created.
This helps the search engine produce the relevant content when your customer searches a keyword related to your products and services. You have now created visibility for your products and services therefore leading to more sales.
Here are some blog side effects as listed by Chrisg.com in relation to business blogging:
- Grow Links for traffic and to improve search rankings
- Build familiarity and trust
- Communicate and establish your brand
- Grow a sense of community
- Offer better service
- Initiate more sales
To add to his points, you get to respond directly to complaints and issues immediately.
The chart below by HubSpot represents the opportunity for your business if you currently do not have a blog.
If you want to start a blog but do not know how to start or even what to write about, contact us. Here's more information about our blog optimization services so we can help you get up and running while you focus on running your business.
Social Media Marketing, also known as Social Media Optimization are those marketing activities and conversations that take place in and around Facebook, Twitter, YouTube, MySpace, LinkedIn, Digg, StumbleUpon, Delicious and the various blog sites.
With 500 million active users on Facebook and 190 million on Twitter, your customers are within reach. With 42% of the 190 million Twitter users use Twitter to find information on products and services, the opportunities are endless.
Source: State of Inbound Marketing Report
The chart above shows the area of growth in the last year with social media experiencing the highest growth spurt. Facebook's largest demographic making up 29% of its users, lie between ages 35-54 while Twitter's is 35-49 making up 42% of its total users.
So, if you still think that social media is for kids, then in your next work based meeting ask everyone present in the room who does
NOT have a Facebook account. The answer itself should astound you. So, the time to start conversations with your customers to create awareness is now.
Our Social Media Optimization package is designed to help you jump start your social media marketing campaign immediately.
Video SEO is the process of optimizing your visual content for YouTube and other video distribution sites. Visual content distribution should be another aspect of your Search Engine Optimization strategy.
With around 36 billion pages on the internet, how do you make your brand and website stand out? In fact, Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.
In order to dominate search results is to have your website optimized with written content, video content and inbound links related to the keywords of your products or services.
The chart below shows a growth trend for online video viewers in the millions. The opportunity to get your products and services the visibility it deserves can only follow a similar growth pattern.
We can help you get your video content optimized for the web with our team of experts. Read more on our video optimizing services to get your business found online you can focus on your core task of running your business.
Paid search is your fastest, often most efficient method of driving immediate online business. But despite what Google attempts to portray, effective PPC bid management does not happen through a 10-step online sign-up.
There's much more to PPC, and with this Quick-Start package we can get you headed in the right direction.
We have starter packages which will help you get up and running in no time
On average, our clients see a 50% Increase in Sales from our PPC Programs.
Please take a look at our PPC Quick Start Success package so you can get back to running your business and let us help you run your online campaigns.
The ultimate goal for any business is to get found online and there are 2 ways to do this organically.
1) On-Page SEO
These are elements on your page which you have direct control on in terms of keywords, link structure, site structure, your site's content and meta content. This essentially tells the search engines about your site and what it does.
2) Off-Page SEO
They are elements external to your site. They are other websites "talking" about your site. They are essentially inbound links to your site which count as votes conveying to the search engines the importance of your site.
It is important to have both in order to have a comprehensive Search Engine strategy. As the algorithms of search engines keep changing, it is imperative that you keep creating good and relevant content so other websites can link to your site as a voice of authority on the goods and services you provide.
We offer both On-Page SEO and Off-Page SEO as convenient packages to ensure both your bases are covered for your website and inbound links.
