Social Media Marketing (SMM)
Social Media Marketing, also known as Social Media Optimization are those marketing activities and conversations that take place in and around Facebook, Twitter, YouTube, MySpace, LinkedIn, Digg, StumbleUpon, Delicious and the various blog sites.
With 500 million active users on Facebook and 190 million on Twitter, your customers are within reach. With 42% of the 190 million Twitter users use Twitter to find information on products and services, the opportunities are endless.
Source: State of Inbound Marketing Report
The chart above shows the area of growth in the last year with social media experiencing the highest growth spurt. Facebook's largest demographic making up 29% of its users, lie between ages 35-54 while Twitter's is 35-49 making up 42% of its total users.
So, if you still think that social media is for kids, then in your next work based meeting ask everyone present in the room who does NOT
have a Facebook account. The answer itself should astound you. So, the time to start conversations with your customers to create awareness is now.
Our Social Media Optimization package is designed to help you jump start your social media marketing campaign immediately.