Blogging and Company Website Blog Integration
Blogging for business only really counts in search equity terms when it is done on the company site (example: blog.MWebsite.com) because search engines are able to connect and link the content of your blog to your domain.
In a nutshell - when you blog, therefore creating fresh content for your website, search engine crawlers will keep coming back to your site to take an "inventory" of the information you have created.
This helps the search engine produce the relevant content when your customer searches a keyword related to your products and services. You have now created visibility for your products and services therefore leading to more sales.
Here are some blog side effects as listed by Chrisg.com in relation to business blogging:
- Grow Links for traffic and to improve search rankings
- Build familiarity and trust
- Communicate and establish your brand
- Grow a sense of community
- Offer better service
- Initiate more sales
To add to his points, you get to respond directly to complaints and issues immediately.
The chart below by HubSpot represents the opportunity for your business if you currently do not have a blog.
If you want to start a blog but do not know how to start or even what to write about, contact us. Here's more information about our blog optimization services so we can help you get up and running while you focus on running your business.
