Posted by
Blog Team on Mon, Mar 26, 2012 @ 07:00 AM
Award-Winning Internet Marketing Company ymarketing (www.ymarketing.com) Celebrates 10-Year Anniversary
ORANGE COUNTY, CA – (March 26, 2012) – Since its inception ten years ago, ymarketing has accrued experience in digital strategies, Search Engine Optimization (SEO), Social Media Marketing (SMM), mobile marketing and more. The company’s marketing programs reach millions of people on a daily basis. Strong leadership and solid success for clients has helped this digital agency adapt to cutting edge technology and rise to Inc. 500’s Fastest Growing Private Company List in 2011.
“We are a results-driven company that puts our clients’ needs first,” said Ryan Lash, Founder of ymarketing. “We’re very grateful for the trust our clients place in us, and plan to continue helping them navigate the fast-moving spectrum of digital marketing for decades to come.”
In these past ten years, ymarketing has worked with a diverse clientele and has integrated online marketing programs across several industries including healthcare, financial services, automotive, consumer packaged goods, entertainment, retail apparel, sporting goods, fitness, business software and more. Success with clients has led to awards for ymarketing such as the number one Fastest Growing Private Company in the Orange County Business Journal, 12th Fastest Growing Private Company in Los Angeles and Orange County by Inc. Magazine (20th in Advertising and Marketing Companies Nationwide), and the HubSpot Partner of the Year Award. Also, the company’s recent detailed report and analysis highlighting the impact of 2012 Super Bowl commercials on post-game social media interaction was picked up by the Los Angeles Times and Chevrolet.
Founded in 2002, ymarketing was originally focused on helping large brands like Callaway Golf and American Apparel establish online stores on the Yahoo! Store platform. The “Y!” store marketing consisted primarily of paid search, natural search and affiliate marketing. Since that time, ymarketing has expanded its business into a full-service digital marketing agency specializing in “click to close” eCommerce checkout and “click to contact” considered purchase lead-generation programs. A Costa Mesa based company, ymarketing has offices in Los Angeles and Chicago in addition to its Orange County headquarters. To share its approach to digital marketing, the company hosts a digital marketing news blog and speaks regularly at advertising conferences.
About ymarketing:
ymarketing is a data-driven, digital-marketing services company specializing in Search Engine Optimization (SEO), Pay Per Click / Search Engine Marketing (SEM), Digital Go-to-Market-Strategies, and Online Marketing Optimization. For more than a decade, ymarketing has partnered with agencies and assisted companies to increase revenue by generating qualified leads, acquiring new customers and increasing brand awareness online. ymarketing strictly focuses on strategies and techniques that grow revenue without increasing marketing expenses to drive positive ROI.
Recent awards and recognitions include: #1 Fastest Growing Private Company - Orange County Business Journal, #12 Fastest Growing Private Company in LA/OC - Inc Magazine, and HubSpot Partner of the Year - HubSpot User Group Summit 2010.
For more information, please visit http://www.ymarketing.com/
Posted by
Blog Team on Fri, Feb 03, 2012 @ 06:00 AM
ymarketing (www.ymarketing.com) Predicts Coca-Cola as a Top 2012 Super Bowl XLVI Advertiser Based on Digital Interactions
COSTA MESA, CA – (February 03, 2012) – While a host of former NFL players will pick this year’s Super Bowl winner during the NBC pre-game show, digital marketing agency ymarketing is announcing Coca-Cola as the odds-on favorite to become the Social Media Brand Champion in 2012. The prediction is based on established social media presence, recent digital performance, and historical reaction to Super Bowl Ads as measured by post-game online consumer behavior and social media interaction. Other top brands expected to score big include Best Buy, Chevy, Disney, Doritos, Google, Kia and Pepsi.
“One of the biggest changes to this year’s Super Bowl advertising is the overt quest for command of the so-called second screen, or mobile tablets and phones,” said Donald Nosek, VP of Strategy for ymarketing. Whereas in the past brands may have mentioned a social media address or added subtle icons to an ad, “This year the spots will encourage social media interaction while the game is in progress,” noted Nosek. “In our mind Coke, and a few others, appear to have solid integrated advertising game plans.”
Coke’s pre-Super Bowl advertising game plan includes a custom website showcasing its animated Polar Bears, one a New England fan and the other rooting for New York. Chevy launched a smartphone contest app specifically for the Super Bowl; and Kia is showing its actual Super Bowl Ads in movie theaters prior to the game. Doritos even has an entire Crash the Super Bowl campaign seeking user generated content via a video ad contest.
Last year, ymarketing introduced the Super Bowl Social Brand Scoreboard Report, where the digital agency measured the impact that Super Bowl ads had on online consumer behavior following the game. This year, ymarketing will answer such questions as: Who will create the biggest buzz? Who was the Top Automotive Brand, or Top Beverage Brand? Are celebrities really worth the extra expense of having in a commercial? And how long can a company keep a theme going before America’s interest wanes (e.g. E*Trade baby, GoDaddy Girls, et al).
“Our passion is in the sport of analyzing social media trending,” said Nosek. “Even those not interested in football watch the Super Bowl for innovative and funny commercials that air during this time. It is our hope that we can measurably capture what resonates with people and continue to help these brands grow based on our findings.”
The full 2012 Super Bowl Social Brand Scoreboard Report will be available after the game to all who register at www.ymarketing.com/SuperBowl2012; and will show how ymarketing’s predictions matched up to the actual results.
Copies of the full predictions can be accessed at http://www.ymarketing.com/super-bowl-social-brand-scoreboard-predictions-2012/
About ymarketing:
ymarketing is a data-driven, digital marketing agency specializing in Search Engine Optimization (SEO), Pay Per Click / Search Engine Marketing (SEM), Social Media Marketing (SMM) and other Digital Go-to-Market-Strategies. For more than a decade ymarketing has partnered with agencies and assisted companies by increasing revenue through generating qualified leads and profitable eCommerce checkouts directly online.. ymarketing strictly focuses on strategies and techniques that grow revenue without increasing marketing expenses to drive positive ROI.
Recent awards and recognition include: #1 Fastest Growing Private Company - Orange County Business Journal, #12 Fastest Growing Private Company in LA/OC - Inc Magazine, and HubSpot Partner of the Year - HubSpot User Group Summit 2010.
For more information, please visit http://www.ymarketing.com/
Posted by
Blog Team on Thu, Jan 26, 2012 @ 04:09 PM
Digital marketing agency ymarketing (www.ymarketing.com) launches 2012 Super Bowl Social Brand Scoreboard Initiative Following Success of 2011 Scoreboard Report
COSTA MESA, CA – (January 24, 2012) – Digital marketing agency ymarketing will predict the top Super Bowl XLVI ads based on its 2011 measurements of the impact of Super Bowl commercials on post-game social media interaction and baseline figures in 2012.
In 2011, ymarketing introduced the Super Bowl Social Brand Scoreboard Report to measure the digital impact of 2011 Super Bowl commercials within social media, search, mobile and other digital channels. These measurements were based on key performance indicators such as Facebook likes/fans, Twitter followers and mentions, YouTube views and ratings. Social media leaders of 2011 included BMW, Volkswagen, GoDaddy, Chrysler, Chevrolet, CarMax, Bridgestone, Kia, Disney, and PepsiCo.
“Social media pulse takers” ymarketing is now launching the 2012 Super Bowl Social Brand Scoreboard Report, based off the success of the 2011 initiative. The Costa Mesa-based digital marketing agency will measure the impact that 2012 Super Bowl ads have on the online consumer behavior and determine the success of this year’s Super Bowl commercials based on these measurements.
“We are excited to use our social media measurements from last year to predict the winner of this year’s Super Bowl commercials,” said Donald Nosek, VP of Strategy for ymarketing. “I know that while everyone else’s eyes are glued to the game, ours will be focused online, tracking consumer comments, searches, and interaction, to determine the most popular commercials. Or course, the commercials are what people remember, long after the on-the-field Super Bowl excitement dies down.”
This year, NBC officially sold out of ad spots on January 3, with the cost of a 30 second commercial running from $3.5 million to $4 million. This year the emphasis in online marketing is greater than ever, with the buzz already being generated online in the social media world before the commercials even air. ymarketing aims to track the impact of these changes in online presence on popularity of 2012 Super Bowl commercials.
To download the full 2011 Super Bowl Social Brand Scoreboard Report, you may go to: http://www.ymarketing.com/2012-Super-Bowl-Social-Brand-Scoreboard-Report/
