The Business Case for pursuing Social Media Marketing initiatives has become strong in 2009. In January Aberdeen Group produced a study on the ROI of Social Media Marketing, and on April 14th AdAge ran a story on the ROI of Social Media for several big brands. The ymarketing whitepaper covers these examples and more:

• A large CPG company recently reported $1.28MM in initial revenue generated by a $1MM social media effort
• A small consulting and strategy firm increased website traffic 12X through their blog and social media strategy

Download the whitepaper today and learn the 7 key questions you must ask of yourself and your team before launching any social media initiative.