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eCRM / Email Home : Success Stories : eCRM / Email
eCRM Strategy - B2B Online Business Portal
This client had already purchased an email delivery software, having recognized the need to support its robust prospect & customer database. We formulated a program to manage every eCRM touchpoint and communication piece. The goal was to identify, write business rules for, and create a family of dynamic content, trigger-based emails that would drive business impact. Interaction with the portal site increased by 25% following implementation of this program.
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