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Find Out More Today!
To find out how ymarketing can increase sales for your business, call us toll-free at (877) SEM-4321, or fill out the form below to request a call-back.
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Lead Generation - HealthCare Insurance Provider
A major healthcare provider needed an online marketing strategy; having previously relied on DRTV, direct mail and its broker networks for all new enrollments. We started them with a small paid search pilot program over a four-month period. When the client saw lead volume increase by 150% and cost per lead reduced by as much as 95%, they quickly ramped up our paid search efforts. We've since added other ymarketing services such as natural search, affiliate and co-reg; but paid search remains the foundation of this client's lead generation and new enrollment efforts.
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Lead Generation - Student Loans & Debt Consolidation Provider
This student loan/debt consolidation provider wanted to expand its market share in a highly competitive market, but found that - through traditional channels and even basic Paid Search Engine Marketing (SEM) - the cost of producing qualified leads was simply too high. The goal was to reduce Cost Per Qualified Lead from $75 to a target of $20 CPQL. After revamping the SEM program, we also set out to improve landing page conversion through our conversion optimization consulting and testing strategy. The results spoke for themselves: CPQL under $15 while generating more than 1,000 QUALIFIED leads per month...a savings of more than $60,000+ PER MONTH!
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Paid Search Marketing - Automotive Manufacturer
In just one of the many projects we ran for this client, we were asked to generate handraisers/opt-ins and drive foot traffic to dealerships by offering a $25 Test Drive gift card. Utilizing a paid search campaign with 10,000+ targeted keyword terms, dynamic keyword-specific landing pages and landing page conversion tuning to "opt-in" car shoppers, we drove more than 100,000 visitors to the site and generated 5,000 handraisers. Each handraiser was sent the Test Drive offer via email, with 750+ redeeming the offer and more than 325+ cars sold in just a few months. Additionally, 96% of all cars sold through this program were sold to buyers NEW to the automotive brand (i.e. not previous or current owners).
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Natural Search Engine Optimization - Proven Results
The secret to successful search engine optimization doesn't lie in the rankings, rather it must manifest itself in actual traffic, leads and sales to the Web site target. Unfortunately, this often runs contrary to the all-too pervasive SEO mis-information carriers. Watch out for anyone who tries to "guarantee" a ranking, and who cares if they can rank your site #1 for some obscure term that results in no traffic or sales to your site? No, the secret lies in obtaining top rankings for relevant, high-volume terms. Here's just some of the work we've accomplished in hyper-competitive industries for massively popular terms:
• #1 and #6 for "apparel"
• #2 for "used golf clubs"
• #3 for "golf clubs"
• #3 for "ring"
• #3 for "homework solutions"
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Search Optimized Press Release - Children's Educational Toys
Upon completion of the redesigned Yahoo!® Merchant Store web site, this client wanted to create excitement and enthusiasm for not only customers and prospects, but also vendors and news outlets. We created a compelling press release, loaded with the most heavily searched, relevant terms and distributed it via PR newswires for consumption by online/ traditional news sources and web searchers in general. The release achieved top positions on the major search networks (Google, Yahoo!®, MSN) for keywords like 'educational toys', 'unique toys', and more. Tracking showed at least 80,000 reads of the release.
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