February 23rd 2011

Search Update: Super Bowl Advertisers Top Online Search Behavior

• Groupon, VW and Doritos get most 'ad-related' searches for Super Bowl Brands
• Cars.com receives highest Search Interest from Midwest states
• 'e*Trade baby' tops all E*TRADE branded search terms

Click on helmet to download the full report >>>

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February 18th 2011

Video Update: Super Bowl Social Brands Scoreboard Report

• 100% YouTube View Growth for Lipton Brisk and Chrysler fueled by Eminem's Grammy wins

• Bridgestone, Best Buy & Cars.com all enjoy 50%+ Weekly growth in their Super Bowl Ad Views on YouTube

• 42% Weekly Growth in YouTube Views by VW's Little Darth Vader sends that Ad to 30+ million views

Click on football to download the full report >>>

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Download the Super Bowl Social Brand Scoreboard Report Today from Digital Agency ymarketing 

WHO WERE THE ADVERTISING CHAMPS?
See the Full Report and Learn How Volkswagen, Chrysler, E*Trade, Pepsi Max & other Super Bowl Advertisers Scored Big in Social Media

Get the report now! Download it today.
Fill out the form on this page >>>>>

Welcome! Whether you are just finding this information about the Social Media Impact on Super Bowl Advertisers or whether you have been following since the first blog post prior to the game, we're glad you've found this page and look forward to reading your comments on the project.

Because this year saw many advertisers encouraging participation on social media networks like Facebook and Twitter, we decided to launch a research project and report post-game insights on key social media benchmarks such as Facebook fans, Twitter followers, YouTube views, Social Sentiment, search volume and more.

Yes... Super Bowl XLV between the Green Bay Packers and Pittsburgh Steelers is already decided (31-25 Packers). And Fox won big by setting records for a TV audience, averaging more than 111 million viewers and raking in an average of $3 million per 30-second in-game spot.

But...

• How did the Super Bowl's 38 corporate brands fare with their commercials? 
• Which brands were able to capitalize on that TV audience and carry over success into brand interest and engagement?
• Which advertisers “won the web” and saw the biggest gains in social media?

“While we love reading and hearing the thoughts of Super Bowl ad critics, ymarketing believes there is a deeper story unfolding via Tweets, Wall Posts and Video Ratings,” says Donald Nosek, VP of Business Development at ymarketing. “We think using online consumer behavior as a proxy to select the winning Super Bowl advertisers is a viable approach; and this report shows that.”

The Super Bowl Social Brand Scoreboard Report brings measurable data and analysis to the post-Super Bowl ad discussion. With many advertisers on this year’s Super Bowl XLV game in Arlington, Texas, encouraging participation on social media networks like Facebook and Twitter, the need to measure how well those dollars influenced online and social consumer behavior became apparent.

ymarketing’s Super Bowl Social Brand Scoreboard Report benchmarks pre- and post-game numbers for key markers that include:

• Facebook fans
• Twitter followers
• YouTube viewings
• Tweets
• Social Bookmarks
• ...and more digital, search and social KPIs

Get the report now! Download it today.
Fill out the form on this page >>>>>

This report will provide a statistical snapshot of the connection between big event advertising and online marketing.

Some of the companies and brands that advertised in this year’s Super Bowl include: Anheuser-Busch, Audi, Best Buy, BMW, Bridgestone, Chrysler, Coca-Cola, Hyundai, Snickers, Mercedes-Benz, PepsiCo, Volkswagen, America and Groupon.