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ymarketing increase sales... profitably
What We Do
Generate Targeted Leads
Boost eCommerce Store Sales
How We Do It
Search Engine Marketing
eCRM / Email Strategies
Affiliate Marketing
Web Site Redesign
Conversion Optimization
Success Stories
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Generate Targeted Leads Home : What : Leads
Experienced marketers know that every lead is not created equal. Who doesn't want low cost, qualified leads? But the truth of the matter is, a lot of so-called lead generation efforts produce junk. A lead is no good to anyone unless it converts. If you can't convert leads to sales, you could buy a million leads at the "low, low price of $1" Cost Per Lead (CPL) and all you would accomplish is spending $1 million of your advertising budget...with nothing to show for it.

By creating hyper-tracked, closed-loop lead generation programs ymarketing goes above and beyond an average lead generation machine.
  • First, we start with a search engine marketing campaign. And because these leads are proactively searching for relevant information, they are inherently more qualified and more motivated toward action.
  • Second, we hyper track your campaign based on maximum average target CPL metrics, as defined by your individual business. All our lead generation campaign efforts are tied back to this target CPL metric.
  • Third, we ensure that our lead generation efforts have quality, relevant landing pages. By further optimizing the lead generation landing page, we can dramatically reduce the overall CPL.
  • Finally, even though the campaign is governed by an initial CPL target, we setup closed-loop sales matchback reporting that enables us to optimize on the "real" Cost Per Sale (CPS) of each and every lead, right down to each specific keyword, search engine and time of day. We can then determine the best converting combinations and spend more in those areas.
 

By focusing on more than just simple Cost-Per-Click (CPC) or even CPL metrics, and actually factoring conversions and CPS sales matchback, ymarketing can provide your team with the most cost-effective, qualified leads. We can even then begin to analyze your entire Lead Qualification and Distribution (LQD) process, working with your team to streamline and improve the efficiency of your LQD system.

To learn more about our Lead Generation services please contact us. If you want to read more about our Lead Generation Success Stories please click here.