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ymarketing FOCUSes on Educating the youth

Posted by YM Social on January 18, 2016

Focus LogoIf you’ve been keeping up with our blog, you probably noticed that we’re pretty passionate about helping the kids in Orange County. This month we launched PASTARS, an effort to feed children in our area a bowl of delicious pasta at least once per week. And now we’re back with another exciting program that will directly impact the youth in our community…

ymarketing has developed the mentorship program, FOCUS.

FOCUS is a natural extension of ymarketing’s internal learning curriculum, yUniversity, which is intended to bolster internal education and understanding. In yUniversity, every week or so one department puts on a class for the entire agency, affording everyone a basic understanding of a particular topic within that department’s field. This constant education and reeducation keeps everyone on the team connected, communicative, and in-the-know with the latest trends and best practices in digital marketing.

FOCUS is the natural extension of yUniversity and will launch in a partnership with the federal P21 initiative and the Anaheim School District. The program is twofold: First, it is a set of five interactive workshops that will give high school students a basic, 101-level training on all aspects of digital marketing. Second, the ymarketing team members will share their personal journeys to help students greater understand potential career avenues.

While FOCUS is the first advertising agency-based youth mentorship program in Orange County that has committed to working with the Anaheim School District’s P21 initiative, other companies (like Disney and Kaiser Permanente) have done P21 workshops in their respective industries, so we feel as though we’re in pretty good company.

While the entire team is excited to get going, our COO, Brian Yun, is particularly driven. “We hope that our involvement will help other agencies and local businesses to join in the effort to help provide direction to our youth. Our long term plan is to continue to provide a similar workshop each semester with a new group of students. We would love to expand our efforts to work in conjunction with our partnership with the Harbor Area Boys & Girls Clubs to continue educating and mentoring children in our community.”

FOCUS classes begin in the ymarketing office on January 22. At 9am. Sharp.

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PaStars Team-Up: Caterina’s Club and ymarketing

Posted by YM Social on January 6, 2016

PastarsCorporate Social Responsibility is a big deal here at ymarketing. Our team is always looking for new and exciting stewardship opportunities that enrich our community. We’d love to change the world, but we’re starting with our own backyard, for now…

With that focus in mind, ymarketing is excited to announce a new partnership with some very tangible possibilities for South Orange County, the place we call home. ymarketing is officially partnering with Chef Bruno Serato’s Caterina’s Club in PaStars, a brand new program with the Harbor Area Boys & Girls Clubs (Westside Costa Mesa, Eastside Costa Mesa, and Irvine).  ymarketing will be providing 2 volunteers at each of these locations to prepare and serve pasta to over 400 kids every Wednesday, with hopes to increase the number of days we serve in the near future.

Caterina’s Club has been feeding children and assisting families for over ten years. ymarketing is very proud to be the first company in California to work with Caterina’s Club in creating a new program to bolster efforts.

“I have always had a soft spot for kids, especially those in need,” said ymarketing COO, Brian Yun. “Growing up, my parents struggled to put food on the table. That financial struggle continued for my parents into my adulthood.  When I hear about kids living in motels and without having proper meals, it touched home and I wanted to find a way to help the cause.”

Brian stumbled across a video Chef Bruno Serato’s charitable efforts on Facebook and immediately reached out to see what he could do. After a few conversations with Chef Serato and his team, a plan was developed. This opportunity was brought before the team and we opted unanimously (and passionately) to volunteer everything we can.

But we know we’re not alone. Anyone can help by donating pasta, pasta sauce, and money to Caterina’s Club.  This will help continue to feed kids all across OC. Our hope is that if ymarketing can be an example of how easy it is to do this in our community other organizations may do it themselves.

Long-term, ymarketing is hoping to feed kids five days per week. That is going to take some time. So, in the meantime, we’ve got a few other plates we’re spinning:

  • ymarketing used our annual Holiday Fundraiser this year to raise funds for the Welcome Home program.  This is yet another Chef Bruno Serato program that provides qualified families assistance with first and last month’s rent to help them move out of motels and into permanent housing.  Additionally, we have connected with a local staffing agency that shares our vision and will help Welcome Home recipients stay employed and stay out of the motels.
  • Our team adopted two Welcome Home families this past holiday season and provided them with many life essentials (clothes, furniture, kitchens items, etc.) while showering the kids with toys.
  • Finally, ymarketing has partnered with the Anaheim School District to join the Anaheim White House (Chef Bruno Serato’s Orange County restaurant) to commit to a long term partnership to educate youth through the Federal P21 Mentorship Program.  This program will help guide high school students through interactive workshops on digital marketing.

This blog may read a bit like we’re tooting our own horn, but here’s the thing: nothing we’ve mentioned is exclusive to us. You can help. We can use your help. Caterina’s Club can use your help. Ultimately, the kids in Orange County – or, likely, the kids living in the community you reside in – can use your help.

We’re very proud of the work we’re doing. It feels good to help out and make a difference. We want you to feel that way too. Caterina’s Club served by ymarketing’s PaStars begins January 13.

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