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yWeekly news: January 11th

Posted by YM Social on January 12, 2016 Engine Optimization

Bing search results are now live on AOL. 

The ten year partnership, which was announced last year kicked off on Jan 1st with Bing now controlling AOL’s web, mobile and tablet search providing paid search ads and algorithmic organic search results to AOL’s properties.


Digital Intelligence

The Digital Analytics Association  is hosting an upcoming symposium in LA.

Sessions include topics regarding data integrity, testing, product promotions, and multi-channel mapping.

Theme of the symposium (personalization) is still a holy grail among marketers and while efforts have been made to strive for the right message at the right time to the right person, there is still a tremendous amount of work to be done to bring the dream into fruition

Expert practitioners will be speaking and will also be available for questions on their own personal experience and best practices

Although not explicitly stated, many of the topics covered have direct relevance to PPC, Display, SEO and Social Media.


Performance Media

Bing announced a 10-year search partnership deal with AOL last June.

It’s official now. Bing currently powers AOL’s web, mobile, and tablet search as of last week.

Bing Ads are now enabled for AOL search traffic worldwide. Extends the reach and growth volume for all advertisers. Allow advertisers to reach a desired audience with AOL’s many established websites (ex: The Huffington Post).


Social Media

Snapchat Lets Publishers Link Directly To Their Discover Content on Facebook, Twitter

Snapchat is now letting publishers link directly to their Discover content on social networks like Facebook and Twitter and around the Web. This is a larger step in making it easier for publishers and Snapchat stars to draw traffic to the app from around the Web.

This has the possibility to dramatically increase traffic and users of the Snapchat App making it an attractive social marketing platform for the right demographic.


Display Media

LiveRail will be exiting the ad serving business.

The video ad server, SSP, and publisher monetization platform will be no more.

Facebook, who acquired LiveRail in 2014, has chosen to do this in order to focus on more profitable areas of business. This includes the Facebook Audience Network, which had about $1 billion in ad spend in Q4 2015.

Existing LiveRail customers will be migrated onto alternative ad servers or other publisher offerings from Facebook.

LiveRail, highlights Facebook’s current movement to expand its mobile ad network. The number of apps in this network has grown 10x year-over-year and now accounts for 6 percent of total time spent in mobile apps.

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PaStars Team-Up: Caterina’s Club and ymarketing

Posted by YM Social on January 6, 2016

PastarsCorporate Social Responsibility is a big deal here at ymarketing. Our team is always looking for new and exciting stewardship opportunities that enrich our community. We’d love to change the world, but we’re starting with our own backyard, for now…

With that focus in mind, ymarketing is excited to announce a new partnership with some very tangible possibilities for South Orange County, the place we call home. ymarketing is officially partnering with Chef Bruno Serato’s Caterina’s Club in PaStars, a brand new program with the Harbor Area Boys & Girls Clubs (Westside Costa Mesa, Eastside Costa Mesa, and Irvine).  ymarketing will be providing 2 volunteers at each of these locations to prepare and serve pasta to over 400 kids every Wednesday, with hopes to increase the number of days we serve in the near future.

Caterina’s Club has been feeding children and assisting families for over ten years. ymarketing is very proud to be the first company in California to work with Caterina’s Club in creating a new program to bolster efforts.

“I have always had a soft spot for kids, especially those in need,” said ymarketing COO, Brian Yun. “Growing up, my parents struggled to put food on the table. That financial struggle continued for my parents into my adulthood.  When I hear about kids living in motels and without having proper meals, it touched home and I wanted to find a way to help the cause.”

Brian stumbled across a video Chef Bruno Serato’s charitable efforts on Facebook and immediately reached out to see what he could do. After a few conversations with Chef Serato and his team, a plan was developed. This opportunity was brought before the team and we opted unanimously (and passionately) to volunteer everything we can.

But we know we’re not alone. Anyone can help by donating pasta, pasta sauce, and money to Caterina’s Club.  This will help continue to feed kids all across OC. Our hope is that if ymarketing can be an example of how easy it is to do this in our community other organizations may do it themselves.

Long-term, ymarketing is hoping to feed kids five days per week. That is going to take some time. So, in the meantime, we’ve got a few other plates we’re spinning:

  • ymarketing used our annual Holiday Fundraiser this year to raise funds for the Welcome Home program.  This is yet another Chef Bruno Serato program that provides qualified families assistance with first and last month’s rent to help them move out of motels and into permanent housing.  Additionally, we have connected with a local staffing agency that shares our vision and will help Welcome Home recipients stay employed and stay out of the motels.
  • Our team adopted two Welcome Home families this past holiday season and provided them with many life essentials (clothes, furniture, kitchens items, etc.) while showering the kids with toys.
  • Finally, ymarketing has partnered with the Anaheim School District to join the Anaheim White House (Chef Bruno Serato’s Orange County restaurant) to commit to a long term partnership to educate youth through the Federal P21 Mentorship Program.  This program will help guide high school students through interactive workshops on digital marketing.

This blog may read a bit like we’re tooting our own horn, but here’s the thing: nothing we’ve mentioned is exclusive to us. You can help. We can use your help. Caterina’s Club can use your help. Ultimately, the kids in Orange County – or, likely, the kids living in the community you reside in – can use your help.

We’re very proud of the work we’re doing. It feels good to help out and make a difference. We want you to feel that way too. Caterina’s Club served by ymarketing’s PaStars begins January 13.

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yWeekly news: October 16

Posted by YM Social on October 16, 2015

rDa_CpqYSearch Engine Optimization

Gary Illyes  from Google  confirmed  a few things  at SMX East :

–        John Mueller’s prior announcement of a coming Penguin update.

–        Announced that the next Penguin update is in the “foreseeable future”.  SERoundtable speculates that it may come as early as  within the next few weeks.

–        He also stated that it should be the real-time/continuous version that we are expecting.

This is a major algorithmic change and it is the first time that the algorithm updates have been in real-time. If you get slammed by Penguin and the algorithm is real-time, as soon as Google processes your link removals  (like disavows  or they are actually removed) you can potentially recover immediately.


Display Media

Google Display Network Will Charge Only For Ads That Are Viewed

In the next several weeks, GDN is moving to 100% viewable. Google will move all CPMs to viewable CPMs in its display ad network.

Definitely a welcome news to advertisers worried about the Google’s stat that 56 percent of online display ads never have a chance to be viewed.  Among the reasons for their invisibility: they are low on a page, they have scrolled out of view or they are in a tab that isn’t activated.

GDN to become one of the only media platforms where advertisers don’t pay for an ad impression unless it was viewable. This means your media dollars will only be spent where they can have impact. In the next few months, all campaigns that buy on a CPM basis will be upgraded to be viewable CPM (vCPM).

With this all advertisers will be able to see viewable metrics so they can make better decisions.


Digital Intelligence

AdBlock Extension is quietly sold to a Mystery Buyer.

40 million users on Chrome & Safari use this extension.

Although there are 2 prevailing AdBlockers, both started as Open Source, but this one is the 2nd most widely used and went private a few years ago (2013).

Nobody pays attention, and since this has more users, it just gets installed more than the others and now some mystery company owns them. You can’t avoid ads because someone will buy the ad blocking company and let their ads through.  What a world we live in.


Performance Media

Google announces Customer Match

Upload Emails Lists for Search, Gmail and YouTube Ad Targeting

Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data

The ability to set bids and create ad copy based on advertiser data on customers could be more powerful than doing so based on site visitor behavior


Social Media

A slew of small things that are rolling out in the social sphere around Facebook

–        Profile videos:  Facebook is rolling out the ability to update your profile with a 7 second video instead of just a static image

o   Profile videos will allow brands to stand out and grab user’s attentions in newsfeeds, helping to gain engagement and attention. Per the Facebook way, these usually roll out to personal profiles for testing, before integrated into brand pages.

–        Instagram being shown in Facebook settings:  Continuing to lean towards the ability to sync Instagram ads through Facebook ads manager, hints of the integration are showing up in page settings

o   Instagram integration: with 53 percent of Instagram users follow their favorite brands, paired with Facebook’s targeting, Instagram will continue to be a sought after marketing platform

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