Posted by YM Social on January 12, 2016
Bing search results are now live on AOL.
The ten year partnership, which was announced last year kicked off on Jan 1st with Bing now controlling AOL’s web, mobile and tablet search providing paid search ads and algorithmic organic search results to AOL’s properties.
The Digital Analytics Association is hosting an upcoming symposium in LA.
Sessions include topics regarding data integrity, testing, product promotions, and multi-channel mapping.
Theme of the symposium (personalization) is still a holy grail among marketers and while efforts have been made to strive for the right message at the right time to the right person, there is still a tremendous amount of work to be done to bring the dream into fruition
Expert practitioners will be speaking and will also be available for questions on their own personal experience and best practices
Although not explicitly stated, many of the topics covered have direct relevance to PPC, Display, SEO and Social Media.
Bing announced a 10-year search partnership deal with AOL last June.
It’s official now. Bing currently powers AOL’s web, mobile, and tablet search as of last week.
Bing Ads are now enabled for AOL search traffic worldwide. Extends the reach and growth volume for all advertisers. Allow advertisers to reach a desired audience with AOL’s many established websites (ex: The Huffington Post).
Snapchat Lets Publishers Link Directly To Their Discover Content on Facebook, Twitter
Snapchat is now letting publishers link directly to their Discover content on social networks like Facebook and Twitter and around the Web. This is a larger step in making it easier for publishers and Snapchat stars to draw traffic to the app from around the Web.
This has the possibility to dramatically increase traffic and users of the Snapchat App making it an attractive social marketing platform for the right demographic.
LiveRail will be exiting the ad serving business.
The video ad server, SSP, and publisher monetization platform will be no more.
Facebook, who acquired LiveRail in 2014, has chosen to do this in order to focus on more profitable areas of business. This includes the Facebook Audience Network, which had about $1 billion in ad spend in Q4 2015.
Existing LiveRail customers will be migrated onto alternative ad servers or other publisher offerings from Facebook.
LiveRail, highlights Facebook’s current movement to expand its mobile ad network. The number of apps in this network has grown 10x year-over-year and now accounts for 6 percent of total time spent in mobile apps.
Posted by YM Social on January 6, 2016
Corporate Social Responsibility is a big deal here at ymarketing. Our team is always looking for new and exciting stewardship opportunities that enrich our community. We’d love to change the world, but we’re starting with our own backyard, for now…
With that focus in mind, ymarketing is excited to announce a new partnership with some very tangible possibilities for South Orange County, the place we call home. ymarketing is officially partnering with Chef Bruno Serato’s Caterina’s Club in PaStars, a brand new program with the Harbor Area Boys & Girls Clubs (Westside Costa Mesa, Eastside Costa Mesa, and Irvine). ymarketing will be providing 2 volunteers at each of these locations to prepare and serve pasta to over 400 kids every Wednesday, with hopes to increase the number of days we serve in the near future.
Caterina’s Club has been feeding children and assisting families for over ten years. ymarketing is very proud to be the first company in California to work with Caterina’s Club in creating a new program to bolster efforts.
“I have always had a soft spot for kids, especially those in need,” said ymarketing COO, Brian Yun. “Growing up, my parents struggled to put food on the table. That financial struggle continued for my parents into my adulthood. When I hear about kids living in motels and without having proper meals, it touched home and I wanted to find a way to help the cause.”
Brian stumbled across a video Chef Bruno Serato’s charitable efforts on Facebook and immediately reached out to see what he could do. After a few conversations with Chef Serato and his team, a plan was developed. This opportunity was brought before the team and we opted unanimously (and passionately) to volunteer everything we can.
But we know we’re not alone. Anyone can help by donating pasta, pasta sauce, and money to Caterina’s Club. This will help continue to feed kids all across OC. Our hope is that if ymarketing can be an example of how easy it is to do this in our community other organizations may do it themselves.
Long-term, ymarketing is hoping to feed kids five days per week. That is going to take some time. So, in the meantime, we’ve got a few other plates we’re spinning:
- ymarketing used our annual Holiday Fundraiser this year to raise funds for the Welcome Home program. This is yet another Chef Bruno Serato program that provides qualified families assistance with first and last month’s rent to help them move out of motels and into permanent housing. Additionally, we have connected with a local staffing agency that shares our vision and will help Welcome Home recipients stay employed and stay out of the motels.
- Our team adopted two Welcome Home families this past holiday season and provided them with many life essentials (clothes, furniture, kitchens items, etc.) while showering the kids with toys.
- Finally, ymarketing has partnered with the Anaheim School District to join the Anaheim White House (Chef Bruno Serato’s Orange County restaurant) to commit to a long term partnership to educate youth through the Federal P21 Mentorship Program. This program will help guide high school students through interactive workshops on digital marketing.
This blog may read a bit like we’re tooting our own horn, but here’s the thing: nothing we’ve mentioned is exclusive to us. You can help. We can use your help. Caterina’s Club can use your help. Ultimately, the kids in Orange County – or, likely, the kids living in the community you reside in – can use your help.
We’re very proud of the work we’re doing. It feels good to help out and make a difference. We want you to feel that way too. Caterina’s Club served by ymarketing’s PaStars begins January 13.
Posted by YM Social on October 16, 2015
Gary Illyes from Google confirmed a few things at SMX East :
– John Mueller’s prior announcement of a coming Penguin update.
– Announced that the next Penguin update is in the “foreseeable future”. SERoundtable speculates that it may come as early as within the next few weeks.
– He also stated that it should be the real-time/continuous version that we are expecting.
This is a major algorithmic change and it is the first time that the algorithm updates have been in real-time. If you get slammed by Penguin and the algorithm is real-time, as soon as Google processes your link removals (like disavows or they are actually removed) you can potentially recover immediately.
Google Display Network Will Charge Only For Ads That Are Viewed
In the next several weeks, GDN is moving to 100% viewable. Google will move all CPMs to viewable CPMs in its display ad network.
Definitely a welcome news to advertisers worried about the Google’s stat that 56 percent of online display ads never have a chance to be viewed. Among the reasons for their invisibility: they are low on a page, they have scrolled out of view or they are in a tab that isn’t activated.
GDN to become one of the only media platforms where advertisers don’t pay for an ad impression unless it was viewable. This means your media dollars will only be spent where they can have impact. In the next few months, all campaigns that buy on a CPM basis will be upgraded to be viewable CPM (vCPM).
With this all advertisers will be able to see viewable metrics so they can make better decisions.
AdBlock Extension is quietly sold to a Mystery Buyer.
40 million users on Chrome & Safari use this extension.
Although there are 2 prevailing AdBlockers, both started as Open Source, but this one is the 2nd most widely used and went private a few years ago (2013).
Nobody pays attention, and since this has more users, it just gets installed more than the others and now some mystery company owns them. You can’t avoid ads because someone will buy the ad blocking company and let their ads through. What a world we live in.
Google announces Customer Match
Upload Emails Lists for Search, Gmail and YouTube Ad Targeting
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data
The ability to set bids and create ad copy based on advertiser data on customers could be more powerful than doing so based on site visitor behavior
A slew of small things that are rolling out in the social sphere around Facebook
– Profile videos: Facebook is rolling out the ability to update your profile with a 7 second video instead of just a static image
o Profile videos will allow brands to stand out and grab user’s attentions in newsfeeds, helping to gain engagement and attention. Per the Facebook way, these usually roll out to personal profiles for testing, before integrated into brand pages.
– Instagram being shown in Facebook settings: Continuing to lean towards the ability to sync Instagram ads through Facebook ads manager, hints of the integration are showing up in page settings
o Instagram integration: with 53 percent of Instagram users follow their favorite brands, paired with Facebook’s targeting, Instagram will continue to be a sought after marketing platform
Posted by admin on February 4, 2011
Which Brand will Score Big with commercials at this year’s Super Bowl?
In a couple days it’s Super Bowl time once again. And that means one thing – a whole new batch of television ads that will be watched (and commented on) by hundreds of millions of people.
This year there are 28 companies that are spending about $100,000 a second for their commercials, and this astonishing figure leads to the perennial question, “Is it worth it?” Many experts say that it is, considering 50% of viewers actually watch the commercials.
And then there’s the advertising post-mortems where ad executives and the ad media create rankings and opinions about the Super Bowl Ad “winners.”
We say these opinions are all well and good, but we think Super Bowl ads need a more data-driven evaluation process – especially since many advertisers on this year’s Super Bowl XLV game in Arlington, Texas, plan to encourage participation on social media networks like Facebook and Twitter. We say the success or failure (and ROI) of these ads can best be evaluated by how they influence online and social media consumer behavior.
Introducing ymarketing’s Super Bowl Social Brand Scoreboard
Much like our Idol Prediction Project, which tracked key social media and Internet analytics to correctly predict the winners of American Idol, ymarketing’s Super Bowl Social Brand Scoreboard will benchmark the following key markers for participating companies prior to Sunday’s Super Bowl (which, by the way, pits the Green Bay Packers against the Pittsburgh Steelers, in case you actually want to watch the game).
- Facebook likes/fans
- Twitter followers
- LinkedIn followers
- Total social bookmarks
- YouTube subscribers, video views and channel views
- Monthly website traffic
- Tweet volume
- Twitter mentions
- Google results for videos, news, blogs and discussions
- Social Mention in relation to strength, sentiment, passion and reach
That’s a lot of numbers to crunch, but it will be worth it because there needs to be a way to determine how big event advertising impacts social media and online marketing.
It’s NOT a Level Playing Field
Many of the advertisers come with a mammoth social media presence. For example, the top ten have a range from over 22 million to a 317,000. That’s quite a spread, but then if you look at the bottom ten, you have companies that have not even broken the thousand mark.
It’s all relative, but it will be interesting to see if a Super Bowl commercial can push the needle significantly for a company like Coca-Cola that already has a huge fan base or how much Passat’s Facebook presence will be affected.
Quality vs. Quantity
It could be that companies don’t care as much about the quantity of followers or fans, but rather the degree of passion that they show in social media. We will be following social mentions in terms of strength, sentiment, passion and reach.
In terms of passion here is a chart that shows the level of social media passion these brands elicit. What’s interesting here is that while Coca-Cola has the largest Facebook presence, its passion percentage is in the bottom ten. Will their Super Bowl ad change that?
We’re excited about the Super Bowl Social Brand Scoreboard because we think it will help us see how a given brand’s Super Bowl dollars really translate online. We will be monitoring the ads and social activity during the Super Bowl, and then we plan on writing a report about it. If you are interested in reading our special report on the impact of Super Bowl Ads on Brand Awareness, let us know.
What do you think?
We’re interested to know what you think will happen. Will these commercials (especially the ones that push for social interaction) have a strong impact on the digital marketing of these brands? Let us know.
Here are the Twitter hashtags most will be using in case you want to join in the Super Bowl Ad conversation while the game is going on: #superbowl, sb45, #sbxlv. We’ll be using the same tags from @ymarketing and we’ll be sure to include any relevant insight from these tweets into our report.
And in case you are wondering, here is a list of the brands that will be advertising during Super Bowl XLV.
- Anheuser-Busch – Stella Artois
- Anheuser-Busch – Budweiser
- Anheuser-Busch – Bud Light
- Audi (USA)
- Best Buy
- BMW (North America)
- E*Trade (Babies)
- Focus Features
- General Motors
- GoDaddy (.com)
- Kia (North America)
- Mars – Snickers
- Paramount (Pictures)
- PepsiCo’s – Doritos
- PepsiCo’s – PepsiMax
- Pizza Hut (pre-game advertising)
- Relativity Media
- Salesforce (.com)
- Sony Pictures
- 20th Century Fox
- Universal Pictures (Sony Pictures)
- Volkswagen of America – Passat
- Volkswagen of America – VW Beetle
- Walt Disney Pictures “Pirates of the Caribbean: On Stranger Tides
Enjoy the game and the commercials!