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yWeekly news: February 22nd

Posted by YM Social on February 23, 2016

y.marketing.colorSearch Engine Optimization

Google confirmed that over the weekend of January 9-10 they released an update to their core algorithm. 

Initial rumors suggested this was the latest Penguin update, but Google later advised this wasn’t the case.  Additionally, Google announced in a separate statement from their PR team that the Panda algorithm is now part of their core ranking algorithm.

These kinds of updates are important to track and monitor to see what kind of impact, if any, they have on client websites.

https://www.seroundtable.com/google-core-ranking-21460.html

 

Digital Analytics/Insights 

FiveThirtyEight, one of the best-known proponents of analytics in politics, has released a cool series of interactive maps called the “Facebook Primary”

The maps visualize Facebook likes garnered by the major presidential candidates across both parties—down to the county level

FiveThirtyEight’s team is a leader when it comes to making complex datasets easily understandable to an audience of laypeople.

As we seek to do that same thing for our clients, these sorts of visualizations are good examples of how to do it, and do it well.

Currently, FiveThirtyEight also has interactive data visualizations available for Presidential primary forecasts, NBA predictions, and the 2016 Oscars; they’re all worth checking out if you have a moment

http://projects.fivethirtyeight.com/facebook-primary/

 

Performance Media

Google AdWords has a mobile app

  • DoubleClick does not

The new Google AdWords mobile app allows advertisers to make high level campaign/account adjustments & optimizations on-the go

 

Social Media

Facebook Canvas: Allows advertisers and businesses to tell their story in a far richer and more immersive way

Built for mobile to load up to 10x faster than standard mobile web, it can be formatted any way you like to tell the story you want to tell

This is important for brands because this provides far more creative freedom for the business to express themselves in interesting and unique ways. This offers business a way to separate themselves and a far more engaging experience for the user.

https://canvas.facebook.com/

 

Display Media

Time Inc. Acquires Myspace-Owned Viant. This deal creates a potential quality ad environment that rivals Facebook’s and Google’s  

Viant has access to 1.2 billion identified registered users. Time Inc. has more than 90 brands. Their offerings now include a massive database of identified first-party customers plus premium ad inventory space.

Although Facebook and Google currently dominate the ad market, now Time Inc. can provide a viable option for first-party customer data and premium ad inventory. For our Display team, this can be useful for planning campaign strategies moving forward.

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yWeekly news: January 11th

Posted by YM Social on January 12, 2016

y.marketing.colorSearch Engine Optimization

Bing search results are now live on AOL. 

The ten year partnership, which was announced last year kicked off on Jan 1st with Bing now controlling AOL’s web, mobile and tablet search providing paid search ads and algorithmic organic search results to AOL’s properties.

https://www.seroundtable.com/aol-search-powered-by-bing-21426.html

 

Digital Intelligence

The Digital Analytics Association  is hosting an upcoming symposium in LA.

Sessions include topics regarding data integrity, testing, product promotions, and multi-channel mapping.

Theme of the symposium (personalization) is still a holy grail among marketers and while efforts have been made to strive for the right message at the right time to the right person, there is still a tremendous amount of work to be done to bring the dream into fruition

Expert practitioners will be speaking and will also be available for questions on their own personal experience and best practices

Although not explicitly stated, many of the topics covered have direct relevance to PPC, Display, SEO and Social Media.

 

Performance Media

Bing announced a 10-year search partnership deal with AOL last June.

It’s official now. Bing currently powers AOL’s web, mobile, and tablet search as of last week.

Bing Ads are now enabled for AOL search traffic worldwide. Extends the reach and growth volume for all advertisers. Allow advertisers to reach a desired audience with AOL’s many established websites (ex: The Huffington Post).

http://advertise.bingads.microsoft.com/en-us/blog/39962/bing-powers-aol-search

 

Social Media

Snapchat Lets Publishers Link Directly To Their Discover Content on Facebook, Twitter

Snapchat is now letting publishers link directly to their Discover content on social networks like Facebook and Twitter and around the Web. This is a larger step in making it easier for publishers and Snapchat stars to draw traffic to the app from around the Web.

This has the possibility to dramatically increase traffic and users of the Snapchat App making it an attractive social marketing platform for the right demographic.

http://www.forbes.com/sites/kathleenchaykowski/2015/12/01/snapchat-lets-publishers-link-directly-to-their-discover-content-on-facebook-twitter/

 

Display Media

LiveRail will be exiting the ad serving business.

The video ad server, SSP, and publisher monetization platform will be no more.

Facebook, who acquired LiveRail in 2014, has chosen to do this in order to focus on more profitable areas of business. This includes the Facebook Audience Network, which had about $1 billion in ad spend in Q4 2015.

Existing LiveRail customers will be migrated onto alternative ad servers or other publisher offerings from Facebook.

LiveRail, highlights Facebook’s current movement to expand its mobile ad network. The number of apps in this network has grown 10x year-over-year and now accounts for 6 percent of total time spent in mobile apps.

http://marketingland.com/web-based-eye-tracker-sticky-now-can-track-your-emotions-as-well-155142

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yWeekly news: October 19

Posted by YM Social on October 19, 2015

rDa_CpqYSearch Engine Optimization

Google has announced that a prior recommendation they made for webmasters to make pages created with AJAX technologies crawlable has been deprecated due to advancements in their crawling abilities.

This shows how far Google has come in regards to rendering JavaScript and AJAX technologies.  Previously pages built in AJAX were unable to be read by Google, now as long as you aren’t blocking Google from crawling the JavaScript or CSS they are generally able to render and understand your web pages the same as modern browsers.

As Google becomes more advanced, out-of-date guidelines that are made redundant by new automated processes will no longer be necessary.

http://googlewebmastercentral.blogspot.com/2015/10/deprecating-our-ajax-crawling-scheme.html

 

Display Media

Facebook Readies DSP Product for Early 2016 Launch

In early 2016, Facebook’s Atlas team will be rolling out a demand-side platform (DSP) capable of executing programmatic buys.

This adds a new dynamic to Facebook’s ad platform business, which already includes an ad server (Atlas), sell-side platform (LiveRail), and ad network (Audience Network).

This new DSP will push the Facebook data set into an addressable targeted display program through Atlas. This feature set beyond the activation of Facebook’s cross-device audience data is still being defined. In addition, there is no information about integration of third-party data sources.

With this new DSP, Facebook now offers a poignant product line that integrates people-based marketing, and cross-device measurement with the rest of their ad platform business. This will compete directly against DCM.

http://adexchanger.com/platforms/facebook-readies-dsp-product-for-early-2016-launch

 

Digital Intelligence

In 2014, five people died in New Orleans in a house fire. Three of them were children. There was no working smoke alarm. So the city analytics team and New York-based data group Enigma developed a model to predict which blocks in the city were at high risk.

Data for social good continues to be a trend seen across many verticals: including design, analytics, programming and non-profit organizations.

While there are various organizations  like HRDAG, DataKind  and Data Analysts for Social Gooddefining problems, designing for people and having the end goals in mind are critical components for such ventures.

 

Performance Media

Google Introduces Shopping Assortment Report in Google Merchant Center

Quickly discover top products that are not currently being offered in your Merchant Center product feed and identify new brands and products to add to your assortment.

Provides a near real-time view into online consumer demand for shoppable products

–        Benefits:

o   Identify popular products you don’t currently sell

o   Identify products you sell but may have forgotten to include in data feed

o   Identify products with incorrect GTIN (product identifier)

 

Social Media

Pinterest place pins will allow users to contact and find local retailers on iOS platforms.

Starting this week, pinners will now be able to call and get directions to brick-and-mortar locations through the app. Users will also be able to see store hours and tips left by visitors.

Pinterest pulls their location data via the public Foursquare API. Businesses using Pinterest should make sure that their Foursquare information is accurate.

http://marketingland.com/oh-the-pinners-will-go-pinterest-introduces-place-pins-65962

 

Facebook is currently testing a dedicated hub for users looking to watch videos on the platform, helping them “discover, watch and share videos on Facebook that are relevant to them.”

To access this video section, there will be an icon at the bottom of the iPhone app or users can access it through their “Favorites” section on the left-hand side of the news feed.

Facebook populates the feed with videos users saved for later, videos from friends, Pages they follow and videos based on their interests and FB engagements – such as “suggested videos.”

  • Suggested videos will present similar videos to what users just watched and allows spots for ads
  • A “pop-up” interface for video watching
  • A new “save” for later button for videos
  • Users can now watch videos while scrolling through their newsfeed

http://marketingland.com/watch-out-youtube-facebook-is-finally-building-a-video-hub-146516

 

Facebook announced that they are creating a new feed dedicated to shopping, allowing users a place to find products outside their News Feed.

Those who shop through this new feed will experience a fast-loading full-screen catalogue of items to purchase. Users can access the feed through the favorites section on the app and will be shown products based on their likes, interests and FB connections. They’ll also be able to search in this field.

  • The platform will also extend access to its immersive ad unit for e-commerce merchants. The ads, called Canvas, allow marketers to display products in a “catalogue” format.
  • The “buy button” option is currently not included in this interface, but experts believe it won’t be long until it’s added.
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yWeekly news: July 27

Posted by YM Social on July 27, 2015

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Display Media

In-app Ad fraud- firm claims to find large number of “mobile device hijacking” in which mobile apps load hidden ads and simulate human activity similar to traditional botnets.

Forensiq says its fraud detection platform identified over 5,000 mobile apps committing ad fraud while monitoring for irregular impression traffic patterns on various real time bidding (RTB) ad exchanges. Over a 10-day period, the company says it observed more than 12 million unique devices with “infected” apps, affecting about one percent of mobile devices it observed in the US

An annual loss to advertisers of more than $857 million globally, based on CPMs of $1.00 on Android and Windows Mobile and $1.25 on iOS

It is observed that some apps downloaded a script to simulate random clicks and load an advertiser’s landing page without the user’s knowledge. Other apps automatically redirected users through affiliate links to websites asking users to purchase items or other apps on the app stores

http://marketingland.com/study-in-app-ad-fraud-could-near-1-billion-globally-in-2015-136195

 

Search Engine Optimization

Google’s first Panda update in nearly 10 months was announced on July 22.

But rather than a fast rollout Google is saying this will rollout slowly over a few months, which means we will need to monitor this over time.  This update is expected to impact 2%-3% of English language queries.

http://searchengineland.com/google-panda-4-2-is-here-slowly-rolling-out-after-waiting-almost-10-months-225850

 

Digital Intelligence

THE US DIGITAL MEDIA AD SPEND REPORT: Mobile will fuel strong growth across formats as desktop and traditional spend slow.

–        Dollars are increasingly flowing from traditional ads to digital, as strong growth in mobile, video, and social spending continue to change the face of the US media market.
–        Over the next five years, marketers will especially embrace mobile. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines.

There are great applications within mobile and other digital formats that allows marketers to do proximity based marketing  within inches of a product. Mobile is one of the channels that has a ton of opportunity to both be extremely effective, and/or very annoying and intrusive.

http://www.businessinsider.com/mobile-will-drive-ad-spending-across-digitial-formats-2015-7

 

Performance Media

Google’s Geo-based ad customizer’s beta, includes hyper-relevant ad modifiers that will automatically insert local City, State, Region, etc. information into ads. Ad use both geo-specific search queries and/or searcher’s location to determine localized content.

 

Social Media

Twitter launches a new ad tool to help marketers hone in on live audiences.

The tool will have a calendar that highlights major global events such as sports, holidays, festivals, entertainment, politics etc. that can be filtered by event, location and date. Event insights, provides historical data about how events have performed on Twitter, including # of tweets, keywords & hashtags, reach and demographics etc.

Event activation enables marketers to launch ad campaigns targeting events with one click.

This new feature will allow brands on Twitter to be on the cusp of conversations as the tool simplifies research and execution during live events.

http://marketingland.com/twitters-event-targeting-helps-marketers-zero-in-on-live-audiences-136225

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yWeekly News: February 3

Posted by YM Social on February 3, 2015

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Display Media:

Studies show YoY marketers are investing more heavily in retargeting. Up from 7% last year, 14% of marketers claim to spend more than 50% of their digital ad budgets on retargeting. In companies with over 1,000 employees, 24% say they spent at least half of their digital budgets on retargeting. Over 90% surveyed said retargeting performs the same or better than search, email and other display.  It’s staggering to see how many of them are using remarketing as their primary tactic, as well as the perceived success that it has on their digital campaigns.

http://marketingland.com/marketers-now-dedicate-half-digital-budgets-retargeting-111282

 

Performance Media:

Bing Ads has launched an Ad Preview and Diagnostics tool to help advertisers see the estimated impact of bid changes in real time.  This will help quickly and easily experiment with and preview changes to bids and bidding strategies in Bing Ads campaigns.  This will also help anticipate any unexpected affects to bids caused by a given bid rule or modifier.

http://searchengineland.com/bing-ads-new-bid-preview-tool-lets-see-effects-bid-changes-real-time-213335

 

Digital Intelligence:

Microsoft announces the HoloLens – an integrated virtual reality powered by holograms.  AT CES, Microsoft announced that they are working on developing the HoloLens to “enhance” your life. The lines of reality and virtual reality are slowly fading. Companies are now making Herculean efforts in redefining how people see the world.  Check out these mind-blowing videos:

–        HoloLens Video

–        Official HoloLens Site

–        Apparently it breaks your brain

 

SEO:

Google has introduced a new locale-aware crawl configuration, which will help them better crawl locale-adaptive pages that change their content to reflect a user’s language or perceived geographic location.  Previously Google may have struggled to crawl content variants, this improves these efforts and can improve visibility of localized content. This is useful for clients who may want to leverage this sort of technology to target other locales.

http://googlewebmastercentral.blogspot.com/2015/01/crawling-and-indexing-of-locale.html

 

Social Media:

Facebook Debuts Conversion Lift Measurement Tool: allowing marketers to track online sales and, more significantly, offline sales driven by Facebook advertising.  For online tracking and e-commerce Facebook will use a conversion pixel or Custom Audiences pixel. For offline sales advertisers will need to upload encrypted transaction data to Facebook. For both approaches the company creates: test groups (those exposed to ads) and control groups, which do not see the campaign being measured.  Conversion lift (both online and offline) is determined by analyzing sales for both groups. Any difference in sales seen in the exposed group is the conversion lift provided by Facebook advertising. Ultimately establish or reveal connection between exposure to Facebook Ads and online or offline sales.

http://marketingland.com/tracking-social-influenced-sales-facebook-debuts-conversion-lift-measurement-115757

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