Posted by YM Social on February 1, 2016
Google has revamped their webmasters portal home page with a new design and some brand-new tools.
Their new tools are:
The Webmaster Troubleshooter: designed to be a step-by-step guide to moving your site or understanding search console messages.
Popular resources: A curated list of popular Google Webmaster YouTube videos, blog posts, and forum threads.
Events Calendar: Office hours and events of Google’s team so you can meet them online or at a live event.
It has been awhile since Google has updated webmaster tools with a re-design.
Every webmaster uses (or, at least should use) Webmaster tools in order to track search performance and other website metrics.
The pre-existing way to directly connect Tableau and GA has issues:
– 10,000 row limit
– Sampling starts at 500,000 sessions, also applies to a request with too many dimensions
– “Filters” (GA sense of the word) does not apply
– Filter your data appropriately before importing into Tableau
– Easily maneuver around the 10,000 row limit by starting a second sheet at 10,001 (combine sheets afterwards)
– Get around sampling by pulling smaller data sets
– Combine data from different GA sources
Google released its annual bad ads report which revealing that the search giant disabled over 780 million ads in 2015 for policy violations.
Pharmaceuticals: Over 12.5 million ads disabled for pharmaceutical products that were either misleading, or not approved for use.
Google says it has developed the technology to determine when mobile ad clicks are accidental, and will be able to prevent users from navigating to an advertiser’s site that they didn’t mean to visit.
In addition, Google is going to crack down even harder on weight loss ads in 2016 by adding more restrictions on what advertisers can claim is effective for weight loss. The company also intends to implement new protections against malware this year.
Facebook pages improves organic reach with a new tool targeting posts to interests, demographics and geography.
Over the past few years, organic reach has been in decline as FB algorithms cater content that appears on news feeds based on a user’s interaction on the platform. More are choosing to show friends’ updates over page updates.
Posts can also be restricted from being viewed by selecting an audience to block
This is important for brands because relevancy is increased when posts are tailored to custom audiences, and the more engagement a post receives, the more likely it will appear on others’ newsfeeds organically.
Additional Information: http://marketingland.com/facebook-organic-audience-optimization-160548
Google files a patent to replace social media marketers!
Google’s system is built on email communication and when a linked is shared and clicked, Google’s pop-system will suggest how to share the link via social media.
Google will identify content within the email to show different suggestions on how to promote the content
Google is expanding beta testing on a new ad product timed to Super Bowl 50 that will allow marketers to serve ads in real-time in response to relevant TV moments, the company said at a press event Wednesday.
The ads will live on YouTube as well as sites and apps on Google’s display ad network.
Participating marketers will need to pre-plan the content they want to run as part of Google’s new offering. But the product will allow for dynamic insertion in real-time, as the moment is happening or just after it occurred.
Posted by YM Social on December 8, 2015
In November 2015, Schema.org release 2.2 took place.
Some notable changes took place with this release including the additions of:
– branchCode to represent codes identifying business locations.
– homeLocation and workLocation as subproperties of Location.
– Barcode as a subtype of ImageObject.
– GeoCircle as a subtype of GeoShape, geoRadius, geoMidpoint.
– postalCode and addressCountry are now an expected property for GeoShape and GeoCoordinates.
– countryOfOrigin property to Movie, TVEpisode, TVSeason, and TVSeries. And more.
“On-page markup helps search engines understand the information on web pages and provide richer search results.” – Schema.org
Schema was adopted by all 3 major search engines back in 2011 and is helping search engines to become intelligent graphs of information. Staying up to speed with the new features and options being made available to us through the Schema.org syntax is critical for us to stay ahead of the curve.
GA blog has a post titled: Progressive builds a Better Mobile App with Google Analytics Premium
The post highlights how the insurance company used Google Analytics Premium, Google Tag Manager and BigQuery to improve app utility
It’s always elucidating to see how other organizations utilize certain digital products and how effective any strategic implementation of tracking and analytics ultimately is
However, on the surface it seems like many of the improvements could have been achieved outside of any sophisticated product implementation:
– Pinpointing where users crash on their app experience
– Changing the lockout experience for app users
New Metric features from Google
– Store Visits
– Ability to view visits at Keyword or Ad Group level
Provides a way for retailers to measure offline ROI from online data. Advertisers can use insights from store visit data to decide which products are driving consumers to their stores
Facebook launches live streaming and collages.
The Battle for Breaking News: Every major social media channel is currently focused on making their platforms the source of “news in real-time”
Live streaming can be great for event type marketing and awareness. If done correctly, it can activate huge followings and provide branding opportunities
The more that social channels want to focus on being the “real time news” angle, the more brands need to adapt their thinking and shift their content to still be favored with what audiences are looking for as well as algorithm changes.
AD Fraud, Pirated Content, Malvertising, and Ad Blocking are costing $8.2 Billion a Year.
IAB reports that the costs will only get worse unless a strategy is laid out.
Over half this amount lost ($4.4 billion) is derived from “non-human traffic” or bot fraud. These are impressions that advertisers pay for but don’t represent contact with real consumers.
IAB has issued a “call to action”, asking industry leaders to step in and contribute to combatting this type of corruption.
This article continues serves as a reminder to be vigilant in our practices against bot fraud. As we continue to utilize ad verification through IAS on all of our buys, it is imperative that we investigate any suspicious data sets that we pull to keep the bots at bay.
Programmatic Buying Can Save Digital Outdoor Advertising
Digital Outdoor channel is advancing with the help of programmatic buying.
Digital Outdoor advertising has long been a tedious process of relying on humans to input codes and set campaigns up. With Trading automation, brands can buy slots automatically on a screen-by-screen basis.
In addition, the implementation of cameras on the screens can provide increased behavioral data on the audience that is viewing the advertisement, and inform dynamic advertising decisions. Offers in malls can be tied to store inventory and serve dynamic ads based upon this.
As the Digital Outdoor channel evolves, we will continue to observe it, identifying if it can be a viable channel for our clients.
Posted by YM Social on November 16, 2015
Google will now be sending out new Google Search Console messages for SSL/TLS certificate “does not include domain name” or HTTPS mismatch errors.
When you have an https:// error, it can introduce soft 404s into your website that are not normally detectable by programs like Screaming Frog or GSC.
This can be a problem because errors arising from https://, https://www omissions can cause serious problems with SEO by generating 404 errors where there should not be. Typically all variations should be allowed by the SSL certificate and should be crawlable: https://, https://www, and https://* [wildcarding (*) anything].
Because they don’t typically show up in reporting, these issues can go on for awhile before being discovered.
Google announced the release of TensorFlow: a machine learning system that is now open source
Days after, Microsoft announced DMTK, FB announced Torch earlier this year and there are other platforms like H20 which are already free: a larger trend of making machine learning open source by default and in part, to utilize wisdom of crowds
Hiding behind black box algorithms (i.e. attribution vendors) will not be normative in the future, and neither will exorbitant pricing for creating a process for complex analysis, tasks, etc.
Broad range of applicable use of a platform that is backed and utilized by Google itself
Algorithms work best when in the hands of many but also have many data points to process as well
Google is testing a new ad format where consumers can subscribe to get the latest offers and updates from multiple retailers via text message on their cell phone. Consumers would subscribe from the ad and start receiving these relevant offers and updates. Consumers can also choose from a variety of categories they want to see deals on.
Majority of holiday shoppers used their cell phones to hunt for the best deals last year. This new ad format will entice consumers to shop and spend more with the latest deals right in front of them.
You can give it a try by texting “JOIN” to the numbers list and get holiday deals from some retailers:
For Black Friday: 847-904-0608
For Cyber Monday: 847-906-8958
For general holiday deals: 847-904-0596
Pinterest Introduces Visual Search Tool:
- A new in-Pin search tool will be a major benefit for users looking to find a specific item — No search queries required
Users find the actual products that pique their interest, with no textual input required.
In-Pin search results will only include organic Pins:
- Encouraging more organic participation from marketers on the platform if they can’t buy their way in with a Promoted Pin
- This will make Pinterest a more complete destination for product search
Google Adds Programmatic Support for Native Ads
Google is now offering programmatic ads for native content and mobile video publishers. Publishers can offer native ad units available for programmatic demand.
Native is a rapidly growing portion of the overall digital media spend. Google has now combined both programmatic and native ad inventory to be bought on Double Click Ad Exchange.
Currently, Google’s programmatic monetization is restricted to mobile app ads, where the company sees the greatest opportunity. However, Native web ads – both desktop and mobile, will follow in 2016 (available in open exchange and private marketplace buys).
With this new process, advertisers are able to provide a collection of ad assets, from which Google
Posted by YM Social on October 28, 2015
Google starts using “instant answers” in Chrome. This auto-completes queries with answers to questions as a sub-bullet. They have taken their mission to take the world’s information and “make it universally accessible and useful” another step further by displaying knowledge graph-type results directly in Chrome’s desktop address bar. The types of queries this impact (so far) include: ages, timeframes of significant events, & sizes of countries & states.
Users will be getting answers to their queries faster and with less effort. For SEOs, if a user is looking for a simple answer, what is their incentive to click on or finish that search result? If Google starts bringing more information into its address bar, we could end up seeing a decline in search volume and possibly traffic to our most user-friendly, informative pages.
REvJet introduces a new Acronym: CSP (Creative-Side Platform)
8 weeks ago, RevJet began working with Microsoft, aiming to unify ad creation, serving, testing, measuring, and optimization into a single platform for desktop and mobile display, video and social.
RevJet integrates with whatever demand-side platforms (DSPs) its clients are using. Right now, these include Rocket Fuel and Radium One. For example, a creative agency would develop a series of display ads, running multiple iterations of the ads against each other simultaneously. Once it is clear which piece of creative is best performing in terms of clicks and conversions, the lower performing ad was halted, and the higher performing ad continued to be served.
With this new CSP, there is a potential to increase conversions per thousand impressions and to see creative as a revenue center rather than a cost center.
Google launches new Shopping Insights tool in time for the Holiday Season.
Uses actual AdWords search data to allow for exploring trends and popularity of products across the US. Drills down to city level, and trends over time (can play a timelapse trending video)
SEM has had tools like this for a while, and similar to Google, but focused more on the interactive mapping and heatmapping experience , rather than overall search term trends. Preset filters allows you to drill into specific shopping seasons only, device type, and location.
Search terms are limited to product searches. Shopping Insights works best when tracking major trends. The beta version currently includes data for the 5,000 most popular products on Google Shopping between April 2014 and September 2015.
BING HAS REMARKETING!
Bing Ad’s now offers remarketing capabilities for search and shopping channels. Remarketing efforts, currently within Google, allows advertisers to revisit consumers who have shown a consider amount of intent. These efforts usually perform at a higher CRs while driving lead volumes.
Instagram introduces Boomerang
Boomerang takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward. Shoot in portrait or landscape. Share it on Instagram.
This is yet another tool that, given this reversing capability, we as marketers can get incredibly creative with for clients moving forward.
Facebook has just added the ability to upload 5-7 images that Facebook will automatically make a video.
Basically it’s a light version of Instagram’s Boomerang specifically used for Ads.
For our brands, we can now get more creative making moving images and mini videos to run in the background of our ads to be more eye catching and potentially improve results across all Facebook ad metrics and KPIs.
Twitter has announced Twitter Polls.
Now anyone at any time can quickly and easily poll their audience. We can utilize this tool in order to gather several data points from customer sentiment to product testing and review data.
Posted by YM Social on October 26, 2015
Enter ‘The Furrow’. Unless you were born very early in the last century or even the century before that, you’ve probably never heard of it but it was one of the earliest pioneers of content marketing. First published by John Deere in 1895, it is widely considered to have begun the trend of large companies offering consumers helpful resources geared toward their product owners while piquing the interest of potential consumers in their industry to expand their market share. This, along with other marketing tactics by the company obviously worked because the John Deere company is ubiquitous and hugely successful in the farming, agriculture, and riding mower industries. It all started being the helpful brand.
Now we fast forward 120 years and content marketing is everywhere, and shows no signs of slowing down. In fact, all the moves that Facebook is making places an even larger emphasis on original content. Last year Facebook changed its algorithm to focus on what it called “high quality” content. If marketers don’t adjust their tactics, they will lose relevence and their audience completely. So what’s a marketer to do? Follow the POES, it always knows!
In this case, POES stands for Paid, Owned, Earned, and Shared Media.
Paid Media – Display ads, banner ads, pay per click search ads, and sponsorships. Paid Media is effective for advertisers because there is a degree of control, scaling, and it can be implemented on demand. Marketers now have another option to grow their brand as the helpful and trustworthy brand that, if done properly, can add a tremendous boost to your marketing efforts.
A big player in this space is the ever-expanding world of Social Advertising that is now available on various social platforms like Facebook, Twitter, Linkedin, YouTube, Instagram, and Pinterest. If done correctly (not spammy, too sales driven, or too pushy) they can help all other marketing efforts simultaneously. Remember, you are advertising to people during their free time, when they are talking and connecting to their friends and family. Respect that, and use it to your advantage when crafting your content so they promote your brand through media sharing, (more on that later).
Owned Media – All media assets that your brand owns and controls. Websites, blogs, newsletters, and social media accounts fall into this category. Major brands are now staffing entire content marketing and editorial teams to manage, steer, and promote their content creation streams online. Much like ‘The Furrow’ that I introduced you to earlier in this blog, companies now count on this modern content marketing to facillitate brand discovery through social channels and online search. This content informs, engages, and fosters relationships between the brand and customer throughout their lifecycles, so the customer can count on these brands to be the trustworthy authorities in their field.
Earned Media –When your public & media relations earns brand coverage through various publications online and off. When businesses establish a positive brand presence, they create a buzz without having to advertise. They let the news media outlets, bloggers, and their satisfied customers share brand laurels on social media and beyond. Brands have recently utilized the strength of their social audience by empowering them to share and publish content on behalf of the brand, thus inspiring even greater word of mouth. This can also be done by a tremendous customer service component in your business. We have an instant feedback loop now. A marketer and a company needs to listen closely to your audience. They are trying to help you improve your organization. Someone complaining online is your opportunity to turn this aggressive complainer, into a company advocate. Earn their respect, and earn them as an amplifier for your brand. Should this case turn into a positive resolution, you can likely turn the client into a case study and use them for testimonials content marketing if they agree to participate in your study.
Shared Media – Where all of the aformentioned marketing efforts come together with the help of your audience. Remember that loud-mouthed disgruntled tweeter turned brand advocate? He will spread your brand’s good word if you use the relationship your brand has fostered with him properly. A company’s social media presence today should be built to make it simpler for fans to share with one another. This is an opportunity to spark conversations regarding your brand through the content you create, publish, share, and promote. In order to for all of these facets of content marketing to work synergistically, your content needs to speak to your audience in the way they want to be spoken to. This is shared media. When wanting to leverage shared media content, keep the end user in mind, as well as the actions you would like them to do with your content. Whether it’s sharing, watching, or engaging through comments, make sure you are creating the right content in the right channels to optimize for shareability.
Remember, when your brand is providing consistent, informative, authoritative, and helpful information, your brand builds trust. The more your audience trusts you, the more they share your content. The more they share your content, the more positive sentiment around your brand is nurtured. The more positive sentiment around your brand, the more successful your company is as a whole. Content marketing can contribute to the five attributes of successful search engine optimization: QUART: Quality, Uniqueness, Authority, Relevance, and Trust. Do this by utilizing all of the above media, and your brand and audience can work together synergistically to create a holistic marketing machine to drive your business for years to come.
Find your key market segment. Build you brand. Build your reputation.
One post, tweet, and customer interaction at a time.
Posted by YM Social on October 16, 2015
Gary Illyes from Google confirmed a few things at SMX East :
– John Mueller’s prior announcement of a coming Penguin update.
– Announced that the next Penguin update is in the “foreseeable future”. SERoundtable speculates that it may come as early as within the next few weeks.
– He also stated that it should be the real-time/continuous version that we are expecting.
This is a major algorithmic change and it is the first time that the algorithm updates have been in real-time. If you get slammed by Penguin and the algorithm is real-time, as soon as Google processes your link removals (like disavows or they are actually removed) you can potentially recover immediately.
Google Display Network Will Charge Only For Ads That Are Viewed
In the next several weeks, GDN is moving to 100% viewable. Google will move all CPMs to viewable CPMs in its display ad network.
Definitely a welcome news to advertisers worried about the Google’s stat that 56 percent of online display ads never have a chance to be viewed. Among the reasons for their invisibility: they are low on a page, they have scrolled out of view or they are in a tab that isn’t activated.
GDN to become one of the only media platforms where advertisers don’t pay for an ad impression unless it was viewable. This means your media dollars will only be spent where they can have impact. In the next few months, all campaigns that buy on a CPM basis will be upgraded to be viewable CPM (vCPM).
With this all advertisers will be able to see viewable metrics so they can make better decisions.
AdBlock Extension is quietly sold to a Mystery Buyer.
40 million users on Chrome & Safari use this extension.
Although there are 2 prevailing AdBlockers, both started as Open Source, but this one is the 2nd most widely used and went private a few years ago (2013).
Nobody pays attention, and since this has more users, it just gets installed more than the others and now some mystery company owns them. You can’t avoid ads because someone will buy the ad blocking company and let their ads through. What a world we live in.
Google announces Customer Match
Upload Emails Lists for Search, Gmail and YouTube Ad Targeting
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data
The ability to set bids and create ad copy based on advertiser data on customers could be more powerful than doing so based on site visitor behavior
A slew of small things that are rolling out in the social sphere around Facebook
– Profile videos: Facebook is rolling out the ability to update your profile with a 7 second video instead of just a static image
o Profile videos will allow brands to stand out and grab user’s attentions in newsfeeds, helping to gain engagement and attention. Per the Facebook way, these usually roll out to personal profiles for testing, before integrated into brand pages.
– Instagram being shown in Facebook settings: Continuing to lean towards the ability to sync Instagram ads through Facebook ads manager, hints of the integration are showing up in page settings
o Instagram integration: with 53 percent of Instagram users follow their favorite brands, paired with Facebook’s targeting, Instagram will continue to be a sought after marketing platform
Posted by YM Social on September 28, 2015
Search Engine Optimization
Google has announced a faster and more accurate voice search, which replaces the technology they adopted in 2012 and is said to be more effective in noisy environments. The new models Google has created are now being used for voice searches and commands in the Google app on both Android and iOS.
This shows Google’s continued dedication to voice and natural language search.This will allow voice search to be easier for users and potentially increase adoption
Ad Blocker Usage Highest Among Key Advertiser Demos: Millennials and High Earners
Study by Sourcepoint and comScore shows people who use ad blockers are more likely to be the types of high-value consumers marketers aim to reach: young and well off. Ad blocking skews younger, with 18-24 year-olds using ad blockers most often in all regions the study looked at.
The increasing use of ad blockers is concerning to both publishers, who stand to lose more revenues, and advertisers, who could lose access to coveted audiences of high earners and Millennials
The term “data scientist” is used as a misnomer for many open positions; the posts referenced above refer to how the emerging field is still searching for the guardrails on mainstream definitions
Many schools of thought agree that there are at least two types of roles: builders and analysts; not many companies or agencies even have the analytics maturity to effectively use either
As technological tools continue to evolve to make complex analytical techniques more accessible, digital advertising will begin to see more transparent depth and sophistication at its disposal.
Google is releasing Dynamic Callout Extensions
Dynamic callout extensions will automatically pull information about the business and products from your website into search text ads. If you have your own callouts set manually at the campaign or ad group levels of your accounts, those will trump dynamic efforts by Google.
On the flip side, Google still recommends adding and optimizing callouts in your accounts because dynamic callouts may not show for all advertisers. Unlike regular callout extensions, dynamic callouts are currently only available in English.
Facebook will begin passing browsing data from websites and apps that use their Like, Share or Send buttons into their ads system. Users would just need to visit a page with the enabled buttons for their browsing data to be captured.
Until now, interest-based targeting has been limited to what users do on the platform, but now advertisers will be able to target ads using browsing data in FB properties as well as through their in-house mobile ad network.
How granular the targeting may be is still up in the air, but FB’s example is: “… if you visit hotel and airline websites to research an upcoming trip, you might then see ads for travel deals on Facebook.”
FB will launch this new targeting capability next month.
Posted by YM Social on August 25, 2015
Search Engine Optimization
Google expands site links on mobile SERPs.
John Mueller, Google Webmaster Trends Analyst said that “a desktop site is no longer necessary.” Shree Vaidya, head of SEO at Engage Interactive, believes this Google update is along those lines, to an extent. He thinks the expanded site links are more about device unification than prioritizing mobile over desktop, however.
Beyond device unification, Vaidya thinks expanded site links on Google are about staying ahead of the curve. Like the Knowledge Graph and Maps, the latest update to the SERPs creates an improved mobile user experience, eliminating, in Google’s eyes, the need to use other search engines.
The Content Marketing Platform Livefyre Enables Ads In Comment Threads
Publishers now have the option to insert ads right into the comment threads on their sites. It lets publishers sell inventory using their current ad system. This tool empowers publishers to monetize their on-site engagement by offering premium ad inventory. Ad formats can be Display or Sponsored social posts
Snowden leak documents revealed incredibly close relationship between AT&T with the NSA to help spy on the Internet. AT&T provided complete access to their Main Data Stream, which includes Cable Landing Areas (transoceanic fiber optic lines), and all internet backbone traffic. Relationship goes as far back as 1985 (phone calls, long standing relationship)
AT&T installed an “NSA Room” at key data centers in the country for complete and unabridged access to all internet traffic in the country and most nations outside the US as well.
– Blind sweeps, which is unconstitutional
– Included complete tracking on all communications at the UN Headquarters
– Issue has not gone away, and is spurring a new industry, most notably with Encryption & Security/Privacy:
– Tracking at forefront (Do Not Track)
– Secure Email (ProtonMail)
Makes it more difficult for us marketers to do our jobs.
Google has announced that those that manage Google Shopping campaigns will now have a slew of new bidding options in AdWords. These new targeting options include maximizing clicks, leveraging Enhanced CPC and optimizing for ROAS.
Managers who run Google Shopping can now leverage the same bidding options that are available for keywords on their shopping campaigns. This has the potential to be a gain from an efficiency standpoint since managers can test out each automated bidding option and leverage the one that provides the largest return.
A new PEW report was released on social media habits of Americans. http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015/
The report confirms a lot of what we already know about millennials, Facebook and the rising use of message apps, but the data reveals “the noteworthy and rapid emergence of different kinds of communication tools serving different social needs.” Some of the main findings released this week were that young adults LOVE messaging apps. Just under half of the 18-29 demo pool reported using these apps. 67% of internet users are smartphone users. Facebook is still king of social media, but Pinterest and Instagram doubled its usage since 2012. 59% of Instagram users are on the platform daily, 2nd to Facebook with 70% of its user on the social network daily. 35% of Instagrammers visit the platform multiple times a day.
Posted by YM Social on August 18, 2015
Search Engine Optimization
The first eye and click study on the new 3-pack for local results in Google has just been published.
The key findings of this study were that “organic was the clear leader with the #1 organic result generating 39.5% of total clicks.” Adding, “while 39.5% of the click-throughs on the organic result went to the firm’s website directly, only 6% of the local clicks resulted in one click visits to the firm’s website.”
Headway Digital launches NativeWay, its new Native Ads tool suite. The new platform combines native display, video and mobile advertising solutions via programmatic buying
NativeWay will offer marketers considerable benefits over traditional banners, including enhanced user experience, higher viewability, measurably better engagement rates as well as a boost in the number of organic installs of mobile apps.
NativeWay offers performance and brand marketers the ability to target their ideal consumers wherever they are in the digital universe via Native Display/Video/Mobile Ads – dynamically displays a marketer’s ad to fit the look and feel of each publisher site.
R2D3 is a group that has created a ‘Visual Introduction to Machine Learning’
The link below walks a visitor though a basic example and shows a step-by-step approach of what happens when a machine ‘learns.’
With data driven attribution for Adwords coming soon, a host of attribution vendors claiming to use machine learning algorithms and data science techniques becoming ever more popular, it behooves end users to be familiar with basic concepts.
AdWords Drag-and-Drop Report Editor is officially rolling out!
With the Report Editor, you can build out custom pivot tables and charts by dragging and dropping dimensions and metrics. You can start by filtering dimensions before starting to build your report, or you can wait until it’s built to segment, sort and filter the data shown. A drop-down enables you to switch between visualization formats including table, pie, bar or line charts.
Posted by YM Social on August 10, 2015
Search Engine Optimization
Google Map Maker is now helping users find duplicate local listings more easily. By searching for business info, verified and non-verified listings will now display in the tool giving you the opportunity to clean up duplicates that are unclaimed.
Duplicate local listings can cause issues with local SEO efforts and overall placement. This new feature will be useful for clients like Clark Pest where we are heavily local focused and are constantly trying to manage the various local listings for the client.
Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017
eMarketer predicts Instagram will earn $595 million in ad revenue this year and $2.81 billion by 2017 (10.6% more than Facebook’s total 2017 ad revenue). Instagram is now opening up a lot of pent-up demand. It will start selling ads — including direct response ads with links to “Shop Now,” “Install Now,” “Learn More” or “Sign Up” to all interested businesses. It will also give advertisers the ability to use Facebook’s powerful targeting tools to place ads on Instagram.
IBM Watson capabilities are being used to infer psychographics.
“The IBM Watson Personality Insights” builds a psychographic profile based on text data via blogs, tweets, forum posts, e-mails, etc. The snippet usually needs to be greater than ~100 words
With companies building more advanced algorithms and techniques focused on regressions, classification and similarity matching for predictive outcomes, the ‘human’ element can be lost quickly (i.e. Thick data)
Marriage of qualitative and quantitative information creates a great 1-2 punch for marketers. Competitors will be leveraging the technology on top of pre-existing capabilities for more refined targeting.
Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play. Search is one of the biggest drivers of app installs in the Play Store. Google will be innovating on new technologies to simplify campaign management and improve measurement for developers.
Google Play reaches more than 1 billion people on Android devices in over 190 countries. Search Ads on Google Play help developers drive more awareness of their apps. They also provide consumers new ways to discover apps that they otherwise might have missed.
Instagram has officially switched on its advertising API (application programming interface).
Before, advertisers would have to purchase ads by contacting an Instagram rep, which meant Instagram advertising was mostly limited to those willing to make big investments. Now, with an opened API – marketers can plan Instagram campaigns alongside other digital ads and cross-promote, plan and monitor their Instagram marketing activity.
Just in June, Instagram announced that all of FB’s ad targeting tools will be opened to Instagram advertisers and also launched a “Shop Now” button and other messages for advertisers to link outside the app (currently, Instagram does not push out links).