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yWeekly news: February 1st

Posted by YM Social on February 1, 2016

y.marketing.colorSearch Engine Optimization

Google has revamped their webmasters portal home page with a new design and some brand-new tools.

Their new tools are:

The Webmaster Troubleshooter: designed to be a step-by-step guide to moving your site or understanding search console messages.

Popular resources: A curated list of popular Google Webmaster YouTube videos, blog posts, and forum threads.

Events Calendar: Office hours and events of Google’s team so you can meet them online or at a live event.

It has been awhile since Google has updated webmaster tools with a re-design.

Every webmaster uses (or, at least should use)  Webmaster tools in order to track search performance and other website metrics.

https://www.seroundtable.com/google-new-webmaster-home-21506.html

 

Digital Intelligence

Luna Metrics has posted a new article: A Better Way to Connect Tableau and GA

The pre-existing way to directly connect Tableau and GA has issues:

–        10,000 row limit

–        Sampling starts at 500,000 sessions, also applies to a request with too many dimensions

–        “Filters” (GA sense of the word) does not apply

Using the Web Data Connector for Tableau, the GA Spreadsheet Add-On and importing data into Google Docs you can then:

–        Filter your data appropriately before importing into Tableau

–        Easily maneuver around the 10,000 row limit by starting a second sheet at 10,001 (combine sheets afterwards)

–        Get around sampling by pulling smaller data sets

–        Combine data from different GA sources

 

Performance Media

Google released its annual bad ads report which revealing that the search giant disabled over 780 million ads in 2015 for policy violations.

Pharmaceuticals: Over 12.5 million ads disabled for pharmaceutical products that were either misleading, or not approved for use.

Google says it has developed the technology to determine when mobile ad clicks are accidental, and will be able to prevent users from navigating to an advertiser’s site that they didn’t mean to visit.

In addition, Google is going to crack down even harder on weight loss ads in 2016 by adding more restrictions on what advertisers can claim is effective for weight loss. The company also intends to implement new protections against malware this year.

https://www.searchenginejournal.com/google-disabled-over-780-million-ads-for-policy-violations-in-2015/154747/

 

Social Media

Facebook pages improves organic reach with a new tool targeting posts to interests, demographics and geography.

Over the past few years, organic reach has been in decline as FB algorithms cater content that appears on news feeds based on a user’s interaction on the platform. More are choosing to show friends’ updates over page updates.

Posts can also be restricted from being viewed by selecting an audience to block

This is important for brands because relevancy is increased when posts are tailored to custom audiences, and the more engagement a post receives, the more likely it will appear on others’ newsfeeds organically.

Additional Information: http://marketingland.com/facebook-organic-audience-optimization-160548

 

Google files a patent to replace social media marketers!

Google’s system is built on email communication and when a linked is shared and clicked, Google’s pop-system will suggest how to share the link via social media.

Google will identify content within the email to show different suggestions on how to promote the content

http://marketingland.com/facebook-organic-audience-optimization-160548

 

Display Media

Google is expanding beta testing on a new ad product timed to Super Bowl 50 that will allow marketers to serve ads in real-time in response to relevant TV moments, the company said at a press event Wednesday.

The ads will live on YouTube as well as sites and apps on Google’s display ad network.

Participating marketers will need to pre-plan the content they want to run as part of Google’s new offering. But the product will allow for dynamic insertion in real-time, as the moment is happening or just after it occurred.

http://adage.com/article/digital/google-introduces-real-time-ad-product-super-bowl-50/302216/

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yWeekly news: January 11th

Posted by YM Social on January 12, 2016

y.marketing.colorSearch Engine Optimization

Bing search results are now live on AOL. 

The ten year partnership, which was announced last year kicked off on Jan 1st with Bing now controlling AOL’s web, mobile and tablet search providing paid search ads and algorithmic organic search results to AOL’s properties.

https://www.seroundtable.com/aol-search-powered-by-bing-21426.html

 

Digital Intelligence

The Digital Analytics Association  is hosting an upcoming symposium in LA.

Sessions include topics regarding data integrity, testing, product promotions, and multi-channel mapping.

Theme of the symposium (personalization) is still a holy grail among marketers and while efforts have been made to strive for the right message at the right time to the right person, there is still a tremendous amount of work to be done to bring the dream into fruition

Expert practitioners will be speaking and will also be available for questions on their own personal experience and best practices

Although not explicitly stated, many of the topics covered have direct relevance to PPC, Display, SEO and Social Media.

 

Performance Media

Bing announced a 10-year search partnership deal with AOL last June.

It’s official now. Bing currently powers AOL’s web, mobile, and tablet search as of last week.

Bing Ads are now enabled for AOL search traffic worldwide. Extends the reach and growth volume for all advertisers. Allow advertisers to reach a desired audience with AOL’s many established websites (ex: The Huffington Post).

http://advertise.bingads.microsoft.com/en-us/blog/39962/bing-powers-aol-search

 

Social Media

Snapchat Lets Publishers Link Directly To Their Discover Content on Facebook, Twitter

Snapchat is now letting publishers link directly to their Discover content on social networks like Facebook and Twitter and around the Web. This is a larger step in making it easier for publishers and Snapchat stars to draw traffic to the app from around the Web.

This has the possibility to dramatically increase traffic and users of the Snapchat App making it an attractive social marketing platform for the right demographic.

http://www.forbes.com/sites/kathleenchaykowski/2015/12/01/snapchat-lets-publishers-link-directly-to-their-discover-content-on-facebook-twitter/

 

Display Media

LiveRail will be exiting the ad serving business.

The video ad server, SSP, and publisher monetization platform will be no more.

Facebook, who acquired LiveRail in 2014, has chosen to do this in order to focus on more profitable areas of business. This includes the Facebook Audience Network, which had about $1 billion in ad spend in Q4 2015.

Existing LiveRail customers will be migrated onto alternative ad servers or other publisher offerings from Facebook.

LiveRail, highlights Facebook’s current movement to expand its mobile ad network. The number of apps in this network has grown 10x year-over-year and now accounts for 6 percent of total time spent in mobile apps.

http://marketingland.com/web-based-eye-tracker-sticky-now-can-track-your-emotions-as-well-155142

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yWeekly news: October 19

Posted by YM Social on October 19, 2015

rDa_CpqYSearch Engine Optimization

Google has announced that a prior recommendation they made for webmasters to make pages created with AJAX technologies crawlable has been deprecated due to advancements in their crawling abilities.

This shows how far Google has come in regards to rendering JavaScript and AJAX technologies.  Previously pages built in AJAX were unable to be read by Google, now as long as you aren’t blocking Google from crawling the JavaScript or CSS they are generally able to render and understand your web pages the same as modern browsers.

As Google becomes more advanced, out-of-date guidelines that are made redundant by new automated processes will no longer be necessary.

http://googlewebmastercentral.blogspot.com/2015/10/deprecating-our-ajax-crawling-scheme.html

 

Display Media

Facebook Readies DSP Product for Early 2016 Launch

In early 2016, Facebook’s Atlas team will be rolling out a demand-side platform (DSP) capable of executing programmatic buys.

This adds a new dynamic to Facebook’s ad platform business, which already includes an ad server (Atlas), sell-side platform (LiveRail), and ad network (Audience Network).

This new DSP will push the Facebook data set into an addressable targeted display program through Atlas. This feature set beyond the activation of Facebook’s cross-device audience data is still being defined. In addition, there is no information about integration of third-party data sources.

With this new DSP, Facebook now offers a poignant product line that integrates people-based marketing, and cross-device measurement with the rest of their ad platform business. This will compete directly against DCM.

http://adexchanger.com/platforms/facebook-readies-dsp-product-for-early-2016-launch

 

Digital Intelligence

In 2014, five people died in New Orleans in a house fire. Three of them were children. There was no working smoke alarm. So the city analytics team and New York-based data group Enigma developed a model to predict which blocks in the city were at high risk.

Data for social good continues to be a trend seen across many verticals: including design, analytics, programming and non-profit organizations.

While there are various organizations  like HRDAG, DataKind  and Data Analysts for Social Gooddefining problems, designing for people and having the end goals in mind are critical components for such ventures.

 

Performance Media

Google Introduces Shopping Assortment Report in Google Merchant Center

Quickly discover top products that are not currently being offered in your Merchant Center product feed and identify new brands and products to add to your assortment.

Provides a near real-time view into online consumer demand for shoppable products

–        Benefits:

o   Identify popular products you don’t currently sell

o   Identify products you sell but may have forgotten to include in data feed

o   Identify products with incorrect GTIN (product identifier)

 

Social Media

Pinterest place pins will allow users to contact and find local retailers on iOS platforms.

Starting this week, pinners will now be able to call and get directions to brick-and-mortar locations through the app. Users will also be able to see store hours and tips left by visitors.

Pinterest pulls their location data via the public Foursquare API. Businesses using Pinterest should make sure that their Foursquare information is accurate.

http://marketingland.com/oh-the-pinners-will-go-pinterest-introduces-place-pins-65962

 

Facebook is currently testing a dedicated hub for users looking to watch videos on the platform, helping them “discover, watch and share videos on Facebook that are relevant to them.”

To access this video section, there will be an icon at the bottom of the iPhone app or users can access it through their “Favorites” section on the left-hand side of the news feed.

Facebook populates the feed with videos users saved for later, videos from friends, Pages they follow and videos based on their interests and FB engagements – such as “suggested videos.”

  • Suggested videos will present similar videos to what users just watched and allows spots for ads
  • A “pop-up” interface for video watching
  • A new “save” for later button for videos
  • Users can now watch videos while scrolling through their newsfeed

http://marketingland.com/watch-out-youtube-facebook-is-finally-building-a-video-hub-146516

 

Facebook announced that they are creating a new feed dedicated to shopping, allowing users a place to find products outside their News Feed.

Those who shop through this new feed will experience a fast-loading full-screen catalogue of items to purchase. Users can access the feed through the favorites section on the app and will be shown products based on their likes, interests and FB connections. They’ll also be able to search in this field.

  • The platform will also extend access to its immersive ad unit for e-commerce merchants. The ads, called Canvas, allow marketers to display products in a “catalogue” format.
  • The “buy button” option is currently not included in this interface, but experts believe it won’t be long until it’s added.
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yWeekly news: October 16

Posted by YM Social on October 16, 2015

rDa_CpqYSearch Engine Optimization

Gary Illyes  from Google  confirmed  a few things  at SMX East :

–        John Mueller’s prior announcement of a coming Penguin update.

–        Announced that the next Penguin update is in the “foreseeable future”.  SERoundtable speculates that it may come as early as  within the next few weeks.

–        He also stated that it should be the real-time/continuous version that we are expecting.

This is a major algorithmic change and it is the first time that the algorithm updates have been in real-time. If you get slammed by Penguin and the algorithm is real-time, as soon as Google processes your link removals  (like disavows  or they are actually removed) you can potentially recover immediately.

https://www.seroundtable.com/google-penguin-real-time-goal-20979.html

 

Display Media

Google Display Network Will Charge Only For Ads That Are Viewed

In the next several weeks, GDN is moving to 100% viewable. Google will move all CPMs to viewable CPMs in its display ad network.

Definitely a welcome news to advertisers worried about the Google’s stat that 56 percent of online display ads never have a chance to be viewed.  Among the reasons for their invisibility: they are low on a page, they have scrolled out of view or they are in a tab that isn’t activated.

GDN to become one of the only media platforms where advertisers don’t pay for an ad impression unless it was viewable. This means your media dollars will only be spent where they can have impact. In the next few months, all campaigns that buy on a CPM basis will be upgraded to be viewable CPM (vCPM).

With this all advertisers will be able to see viewable metrics so they can make better decisions.

http://marketingland.com/google-display-network-will-charge-only-for-ads-that-are-viewed-144768

 

Digital Intelligence

AdBlock Extension is quietly sold to a Mystery Buyer.

40 million users on Chrome & Safari use this extension.

Although there are 2 prevailing AdBlockers, both started as Open Source, but this one is the 2nd most widely used and went private a few years ago (2013).

Nobody pays attention, and since this has more users, it just gets installed more than the others and now some mystery company owns them. You can’t avoid ads because someone will buy the ad blocking company and let their ads through.  What a world we live in.

http://thenextweb.com/apps/2015/10/02/trust-us-we-block-ads/

 

Performance Media

Google announces Customer Match

Upload Emails Lists for Search, Gmail and YouTube Ad Targeting

Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data

The ability to set bids and create ad copy based on advertiser data on customers could be more powerful than doing so based on site visitor behavior

http://googlewebmastercentral.blogspot.com/2015/09/mobile-friendly-web-pages-using-app.html

 

Social Media

A slew of small things that are rolling out in the social sphere around Facebook

–        Profile videos:  Facebook is rolling out the ability to update your profile with a 7 second video instead of just a static image

o   Profile videos will allow brands to stand out and grab user’s attentions in newsfeeds, helping to gain engagement and attention. Per the Facebook way, these usually roll out to personal profiles for testing, before integrated into brand pages.

–        Instagram being shown in Facebook settings:  Continuing to lean towards the ability to sync Instagram ads through Facebook ads manager, hints of the integration are showing up in page settings

o   Instagram integration: with 53 percent of Instagram users follow their favorite brands, paired with Facebook’s targeting, Instagram will continue to be a sought after marketing platform

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