google adwords Archives - ymarketing

ymarketing Blog

yWeekly news: April 4th

Posted by YM Social on April 4, 2016

y.marketing.colorSearch Engine Optimization

Google has modified the knowledge graph to add a share functionality, along with a globe next to a company URL.

The share feature allows you to easily share the search result on Facebook, Twitter, and Google+ or email the link to a friend.  It also provides a custom URL for sharing on other networks.

The globe next to the website is likely designed to make the URL more visible.

This adds a new ability to share knowledge graph items everywhere, increasing user engagement with the Google SERPs.

Source: https://www.seroundtable.com/google-knowledge-graph-panel-share-feature-globe-21855.html

 

Digital Intelligence

Recent blog post to track Fitbit activity in Google Analytics!

The measurement protocol within GA can be used to track or translate various activities; sending data to GA can allow the blending of various events to provide a holistic picture of user activity

Blog post details a reliance on the service IFTTT (If This Then That): a way to use digital signals to alert an individual, track offline behavior, etc.

Metrics related to goals, calories burned, sleep, drinks and music can all be tracked inside the same GA profile as well!

 

Note: the service Last.fm, which is illustrated in the blog post to track music, no longer connects to IFTTT

Source: https://www.datarunsdeep.com.au/blog/track-your-life-in-google-analytics/

 

Performance Media

Google is complete redesigning AdWords! The new platform will make it easier to navigate and use.

Google last updated its platform in 2008. AdWords was initially designed to run in a desktop world. Then new platform will be more Display, Shopping, Mobile and Video friendly

There will be no functionality changes.

The platform is expected to be fully released by the end of 2017. Google will be reaching out to Advertisers for testing and feedback

Source: http://searchengineland.com/adwords-redesign-first-look-246074

 

Social Media

To help marketers better understand how their ads are doing in the auction, Facebook rolls out Delivery Insights in Ad Manager to help create better performing ads.

It will give insight to why the ad set [targeting level] is underperforming and offers recommendations to optimize targeting for better performance. This feature will be rolled out in the coming weeks and can be found in the “Delivery” column at the campaign & ad set level, and a tab under “Tools” in Ads Manager.

Facebook’s algorithm is a complex… mystery. So getting insight, especially from the horse’s mouth, can really help brands become competitive in the ad auction.

Source: http://marketingland.com/facebook-delivery-insights-how-ads-compete-auction-170018

 

Display Media

Pandora’s Ad Business and New Developments

Pandora appointed a new CEO, CFO, COO, and CPO to help direct its advertising future, which includes programmatic audio.

Although Pandora’s user growth has stalled, it has increased its ad revenue. This is partially due to its 80 million users, which allows them to talk to advertisers about scale, engagement, and a premium ad serving environment.  In addition, there have been developments regarding Programmatic Audio and utilizing user data to cross-device match.

As technology advances, audio advertising will become a key component in our display advertising campaigns. This can best be utilized in conjunction with mobile to reach new audiences with our messaging.

Source: http://adexchanger.com/ad-exchange-news/after-the-shakeup-key-facts-about-pandoras-ad-business/

Tags: , , , ,
Favorite FREE Social Media Tools for 2010

Posted by admin on February 26, 2010

It seems that there are more Social Media Tools on the market today than there are Starbucks, so it’s more important now than ever to save time (and money) to find the tools that excite even most experienced Social Mediaphiles.

That’s why ymarketing would like to share some of our favorite (and free!) Social Media Tools for 2010, in no particular order. Some of these tools have been out for some time, while others are brand spanking new. The purpose of this blog is to promote Social Media tools that will make your life easier and more fun, thus the categories will be somewhat random, but their effectiveness will not. Enjoy!

 

Great all-in-one comprehensive browser for real-time and social web. Tweetdeck allows users to open their Twitter, Facebook, LinkedIn, and MySpace accounts all in one directory.

hootsuite  Productivity enhancement service for Social Media users. Hootsuite Helps organize, schedule, and deliver content through Facebook and Twitter.

bit.ly  bit.ly is one of the first, and still our favorite, URL shortener for tracking and analytics.

vlingo  Voice interface technology that let’s you instantly acces your Facebook and Twitter accounts simply by speaking into your phone. Vlingo is a great hands free option for mobile tweeting on the go.

cotweet Allows multiple people to communicate through corporate Twitter accounts and stay in sync while doing so. No dropped balls with CoTweet, no stepping on each other’s toes.

flickrcreative commonsflickr creative commons search is a great place to find free photos (under a creative commons license) that you can use in blog posts, presentations, etc.

topsy Great competitive intelligence for twitter is what Topsy gives you. Keep your social media ear to the ground with this excellent tracking tool. 

wefollow Want to see how popular you are on twitter? Wefollow allows you to view categorical rankings of who’s hot on Twitter. 

 

 

For those of you who are interested in everything social media tools, and want a few suggestions of some great paid tools, here you go:

flowtown  Flowtown is a super cool tool allows you to take a random person’s email address and quickly determine what social networks that person is on, as well as name, age, gender, and occupation. (I believe it costs $15 a month)

swix Dashboard program for your Social Media account, Swix promote it as Google Analytics for Social Media. We love the scorecard aspect of it. ($10 a month)

 

 

 

 

Tags: , , , , , , , , , , , , ,
Lead Capture for just the Cost of a Click: Google Adwords Contact Form Extension

Posted by admin on January 8, 2010

The ymarketing Paid Search Team recently read an update to the beta for Google Lead Generation Forms in paid search ads at SEOroundtable.com. Have you ever wished you could easily increase leads for just the cost of a click? Google is testing it out with Google AdWords Contact Form Extensions to normal AdWords ads. The current leads are phone number based with three custom fields. Delivery of these ads is via email as a moment and clients are committed to contact the lead within 24 hours.

Google Contact Form OptionsWe have noticed the Mortgage and Entertainment Industries testing In the new Contact Form Extension. We have also seen other bloggers and paid search companies mention these ad format updates such as this blog post from DailyRadar.com

Things to know about the AdWords Contact Form

  • It will only associate with ads in the #1 position.
  • The Leads will be priced with the Max CPC Bid during beta test.
  • About the form: Requires Phone Number Collection, up to three custom questions, questions shown will be determined by Google quality algorithm.

Get whitelisted into the Program through your AdWords Account Manager at Google and start getting your phone leads from Google AdWords!

Here are some sites that like the new Google Contact Form Adwords Feature: searchengineland.com, insideaffiliates.com, seroundtable.com

Here’s a site that dislikes the new Google Contact Form AdWords Feature: blog.hubspot.com

SEO specialist ymarketing thinks:
This is worth testing. We want to see the results of the beta ASAP!
Do you have “real experience or results to share about your experience with this beta?”

What do you think?
Contact Us or Leave a Comment!

Tags: , , , , , , , , , , , , , ,