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yWeekly news: October 28

Posted by YM Social on October 28, 2015

y.marketing.colorSearch Engine Optimization

Google starts using “instant answers” in Chrome. This auto-completes queries with answers to questions as a sub-bullet. They have taken their mission to take the world’s information and “make it universally accessible and useful” another step further by displaying knowledge graph-type results directly in Chrome’s desktop address bar. The types of queries this impact (so far) include: ages, timeframes of significant events, & sizes of countries & states.

Users will be getting answers to their queries faster and with less effort. For SEOs, if a user is looking for a simple answer, what is their incentive to click on or finish that search result? If Google starts bringing more information into its address bar, we could end up seeing a decline in search volume and possibly traffic to our most user-friendly, informative pages.

http://www.wpromote.com/blog/internet-news/chrome-address-bar-quick-answer

 

Display Media

REvJet introduces a new Acronym: CSP (Creative-Side Platform)

8 weeks ago, RevJet began working with Microsoft, aiming to unify ad creation, serving, testing, measuring, and optimization into a single platform for desktop and mobile display, video and social.

RevJet integrates with whatever demand-side platforms (DSPs) its clients are using. Right now, these include Rocket Fuel and Radium One. For example, a creative agency would develop a series of display ads, running multiple iterations of the ads against each other simultaneously. Once it is clear which piece of creative is best performing in terms of clicks and conversions, the lower performing ad was halted, and the higher performing ad continued to be served.

With this new CSP, there is a potential to increase conversions  per thousand impressions and to see creative as a revenue center rather than a cost center.

http://adexchanger.com/platforms/revjet-has-a-new-acronym-for-you-creative-side-platform-csp/

 

Digital Intelligence

Google launches new Shopping Insights tool in time for the Holiday Season.

Uses actual AdWords search data to allow for exploring trends and popularity of products across the US. Drills down to city level, and trends over time (can play a timelapse trending video)

SEM has had tools like this for a while, and similar to Google, but focused more on the interactive mapping and heatmapping experience , rather than overall search term trends. Preset filters allows you to drill into specific shopping seasons only, device type, and location.

Search terms are limited to product searches. Shopping Insights works best when tracking major trends. The beta version currently includes data for the 5,000 most popular products on Google Shopping between April 2014 and September 2015.

http://techcrunch.com/2015/10/20/google-shopping-insights/

 

Performance Media

BING HAS REMARKETING!

Bing Ad’s now offers remarketing capabilities for search and shopping channels. Remarketing efforts, currently within Google, allows advertisers to revisit consumers who have shown a consider amount of intent. These efforts usually perform at a higher CRs while driving lead volumes.

http://searchengineland.com/bing-ads-remarketing-now-available-for-search-and-shopping-campaigns-233470

 

Social Media

Instagram introduces Boomerang

Boomerang takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward. Shoot in portrait or landscape.  Share it on Instagram.

This is yet another tool that, given this reversing capability, we as marketers can get incredibly creative with for clients moving forward.

http://blog.instagram.com/post/131684343987/boomerang-from-instagram

 

Facebook has just added the ability to upload 5-7 images that Facebook will automatically make a video.

Basically it’s a light version of Instagram’s Boomerang specifically used for Ads.

For our brands, we can now get more creative making moving images and mini videos to run in the background of our ads to be more eye catching and potentially improve results across all Facebook ad metrics and KPIs.

 

Twitter has announced Twitter Polls.

Now anyone at any time can quickly and easily poll their audience. We can utilize this tool in order to gather several data points from customer sentiment to product testing and review data.

https://blog.twitter.com/2015/introducing-twitter-polls

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yWeekly news: October 19

Posted by YM Social on October 19, 2015

rDa_CpqYSearch Engine Optimization

Google has announced that a prior recommendation they made for webmasters to make pages created with AJAX technologies crawlable has been deprecated due to advancements in their crawling abilities.

This shows how far Google has come in regards to rendering JavaScript and AJAX technologies.  Previously pages built in AJAX were unable to be read by Google, now as long as you aren’t blocking Google from crawling the JavaScript or CSS they are generally able to render and understand your web pages the same as modern browsers.

As Google becomes more advanced, out-of-date guidelines that are made redundant by new automated processes will no longer be necessary.

http://googlewebmastercentral.blogspot.com/2015/10/deprecating-our-ajax-crawling-scheme.html

 

Display Media

Facebook Readies DSP Product for Early 2016 Launch

In early 2016, Facebook’s Atlas team will be rolling out a demand-side platform (DSP) capable of executing programmatic buys.

This adds a new dynamic to Facebook’s ad platform business, which already includes an ad server (Atlas), sell-side platform (LiveRail), and ad network (Audience Network).

This new DSP will push the Facebook data set into an addressable targeted display program through Atlas. This feature set beyond the activation of Facebook’s cross-device audience data is still being defined. In addition, there is no information about integration of third-party data sources.

With this new DSP, Facebook now offers a poignant product line that integrates people-based marketing, and cross-device measurement with the rest of their ad platform business. This will compete directly against DCM.

http://adexchanger.com/platforms/facebook-readies-dsp-product-for-early-2016-launch

 

Digital Intelligence

In 2014, five people died in New Orleans in a house fire. Three of them were children. There was no working smoke alarm. So the city analytics team and New York-based data group Enigma developed a model to predict which blocks in the city were at high risk.

Data for social good continues to be a trend seen across many verticals: including design, analytics, programming and non-profit organizations.

While there are various organizations  like HRDAG, DataKind  and Data Analysts for Social Gooddefining problems, designing for people and having the end goals in mind are critical components for such ventures.

 

Performance Media

Google Introduces Shopping Assortment Report in Google Merchant Center

Quickly discover top products that are not currently being offered in your Merchant Center product feed and identify new brands and products to add to your assortment.

Provides a near real-time view into online consumer demand for shoppable products

–        Benefits:

o   Identify popular products you don’t currently sell

o   Identify products you sell but may have forgotten to include in data feed

o   Identify products with incorrect GTIN (product identifier)

 

Social Media

Pinterest place pins will allow users to contact and find local retailers on iOS platforms.

Starting this week, pinners will now be able to call and get directions to brick-and-mortar locations through the app. Users will also be able to see store hours and tips left by visitors.

Pinterest pulls their location data via the public Foursquare API. Businesses using Pinterest should make sure that their Foursquare information is accurate.

http://marketingland.com/oh-the-pinners-will-go-pinterest-introduces-place-pins-65962

 

Facebook is currently testing a dedicated hub for users looking to watch videos on the platform, helping them “discover, watch and share videos on Facebook that are relevant to them.”

To access this video section, there will be an icon at the bottom of the iPhone app or users can access it through their “Favorites” section on the left-hand side of the news feed.

Facebook populates the feed with videos users saved for later, videos from friends, Pages they follow and videos based on their interests and FB engagements – such as “suggested videos.”

  • Suggested videos will present similar videos to what users just watched and allows spots for ads
  • A “pop-up” interface for video watching
  • A new “save” for later button for videos
  • Users can now watch videos while scrolling through their newsfeed

http://marketingland.com/watch-out-youtube-facebook-is-finally-building-a-video-hub-146516

 

Facebook announced that they are creating a new feed dedicated to shopping, allowing users a place to find products outside their News Feed.

Those who shop through this new feed will experience a fast-loading full-screen catalogue of items to purchase. Users can access the feed through the favorites section on the app and will be shown products based on their likes, interests and FB connections. They’ll also be able to search in this field.

  • The platform will also extend access to its immersive ad unit for e-commerce merchants. The ads, called Canvas, allow marketers to display products in a “catalogue” format.
  • The “buy button” option is currently not included in this interface, but experts believe it won’t be long until it’s added.
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yWeekly news: August 10

Posted by YM Social on August 10, 2015

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Search Engine Optimization

Google Map Maker is now helping users find duplicate local listings more easily.  By searching for business info, verified and non-verified listings will now display in the tool giving you the opportunity to clean up duplicates that are unclaimed.

Duplicate local listings can cause issues with local SEO efforts and overall placement. This new feature will be useful for clients like Clark Pest where we are heavily local focused and are constantly trying to manage the various local listings for the client.

https://www.seroundtable.com/google-map-maker-duplicates-20697.html

 

Display Media

Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017

eMarketer predicts Instagram will earn $595 million in ad revenue this year and $2.81 billion by 2017 (10.6% more than Facebook’s total 2017 ad revenue). Instagram is now opening up a lot of pent-up demand. It will start selling ads — including direct response ads with links to “Shop Now,” “Install Now,” “Learn More” or “Sign Up” to all interested businesses. It will also give advertisers the ability to use Facebook’s powerful targeting tools to place ads on Instagram.

http://marketingland.com/forecast-instagram-will-pass-google-twitter-in-mobile-display-ad-revenue-by-2017-136732

 

Digital Intelligence

IBM Watson capabilities are being used to infer psychographics.

“The IBM Watson Personality Insights” builds a psychographic profile based on text data via blogs, tweets, forum posts, e-mails, etc. The snippet usually needs to be greater than ~100 words

With companies building more advanced algorithms and techniques focused on regressions, classification and similarity matching for predictive outcomes, the ‘human’ element can be lost quickly (i.e. Thick data)

Marriage of qualitative and quantitative information creates a great 1-2 punch for marketers. Competitors will be leveraging the technology on top of pre-existing capabilities for more refined targeting.

https://watson-pi-demo.mybluemix.net/

 

Performance Media

Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play. Search is one of the biggest drivers of app installs in the Play Store. Google will be innovating on new technologies to simplify campaign management and improve measurement for developers.

Google Play reaches more than 1 billion people on Android devices in over 190 countries. Search Ads on Google Play help developers drive more awareness of their apps. They also provide consumers new ways to discover apps that they otherwise might have missed.

http://www.ppchero.com/google-introduces-search-ads-on-google-play/

 

Social Media

Instagram has officially switched on its advertising API (application programming interface).

Before, advertisers would have to purchase ads by contacting an Instagram rep, which meant Instagram advertising was mostly limited to those willing to make big investments. Now, with an opened API – marketers can plan Instagram campaigns alongside other digital ads and cross-promote, plan and monitor their Instagram marketing activity.

Just in June, Instagram announced that all of FB’s ad targeting tools will be opened to Instagram advertisers and also launched a “Shop Now” button and other messages for advertisers to link outside the app (currently, Instagram does not push out links).

http://www.businessinsider.com/instagram-switches-on-ads-api-2015-8

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yWeekly news: July 27

Posted by YM Social on July 27, 2015

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Display Media

In-app Ad fraud- firm claims to find large number of “mobile device hijacking” in which mobile apps load hidden ads and simulate human activity similar to traditional botnets.

Forensiq says its fraud detection platform identified over 5,000 mobile apps committing ad fraud while monitoring for irregular impression traffic patterns on various real time bidding (RTB) ad exchanges. Over a 10-day period, the company says it observed more than 12 million unique devices with “infected” apps, affecting about one percent of mobile devices it observed in the US

An annual loss to advertisers of more than $857 million globally, based on CPMs of $1.00 on Android and Windows Mobile and $1.25 on iOS

It is observed that some apps downloaded a script to simulate random clicks and load an advertiser’s landing page without the user’s knowledge. Other apps automatically redirected users through affiliate links to websites asking users to purchase items or other apps on the app stores

http://marketingland.com/study-in-app-ad-fraud-could-near-1-billion-globally-in-2015-136195

 

Search Engine Optimization

Google’s first Panda update in nearly 10 months was announced on July 22.

But rather than a fast rollout Google is saying this will rollout slowly over a few months, which means we will need to monitor this over time.  This update is expected to impact 2%-3% of English language queries.

http://searchengineland.com/google-panda-4-2-is-here-slowly-rolling-out-after-waiting-almost-10-months-225850

 

Digital Intelligence

THE US DIGITAL MEDIA AD SPEND REPORT: Mobile will fuel strong growth across formats as desktop and traditional spend slow.

–        Dollars are increasingly flowing from traditional ads to digital, as strong growth in mobile, video, and social spending continue to change the face of the US media market.
–        Over the next five years, marketers will especially embrace mobile. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines.

There are great applications within mobile and other digital formats that allows marketers to do proximity based marketing  within inches of a product. Mobile is one of the channels that has a ton of opportunity to both be extremely effective, and/or very annoying and intrusive.

http://www.businessinsider.com/mobile-will-drive-ad-spending-across-digitial-formats-2015-7

 

Performance Media

Google’s Geo-based ad customizer’s beta, includes hyper-relevant ad modifiers that will automatically insert local City, State, Region, etc. information into ads. Ad use both geo-specific search queries and/or searcher’s location to determine localized content.

 

Social Media

Twitter launches a new ad tool to help marketers hone in on live audiences.

The tool will have a calendar that highlights major global events such as sports, holidays, festivals, entertainment, politics etc. that can be filtered by event, location and date. Event insights, provides historical data about how events have performed on Twitter, including # of tweets, keywords & hashtags, reach and demographics etc.

Event activation enables marketers to launch ad campaigns targeting events with one click.

This new feature will allow brands on Twitter to be on the cusp of conversations as the tool simplifies research and execution during live events.

http://marketingland.com/twitters-event-targeting-helps-marketers-zero-in-on-live-audiences-136225

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yweekly news July 21

Posted by YM Social on July 21, 2015

ymarketing-logo

Digital Intelligence:

Tableau Now Offers Deeper Integration with:

  • Spark on Azure HDInsight, a cloud-hosted Apache Spark service
  • Azure SQL Data Warehouse, a fully-managed elastic data warehouse as a service
  • Azure SQL Database, a relational database as a service

For those into geek speak, the integration supports both live connectivity and in-memory extracts. Now, what does that mean? This means that you can take full advantage of the power of Azure which provides you with real-time access to your data directly in the cloud, no extracts or snapshots required.  This continues to push more and more industries into the world of cloud computing and storage.

Read more about it: www.tableau.com/about/blog/2015/7/visualizing-data-cloud-microsoft-azure-tableau-online-40832  

 

Performance Media:

Google is enhancing shopping ads for Mobile which will include expandable and swipeable Product Listing Ads. They’ve begun testing the  “Buy with Google” button with a few retailers. There’s also a priority for Local Inventory Ads, as they will now be shown first, when available, for local intent shopping queries, making the purchase process easier, and increase the inventory of mobile product listing ads.

 

SEO:

Google is continuing its efforts to stress the uselessness of certain XML sitemap elements. In May, Google’s John Mueller pointed out that priority and change frequency don’t have any value anymore and this week Google’s Gary Illyes noted that the lastmod tag is ignored by search engines.  While Google supports these additional tags in an XML sitemap, this suggests SEO’s should not be wasting their time making sure these tags are in place and updated as they are basically being ignored by the engines.  As it stands, it looks like this may not just apply to Google, but become a search engine industry standard.

Read more about it: https://www.seroundtable.com/google-lastmod-xml-sitemap-20579.html

 

Social Media:

In another power play towards other video competitors, Facebook will allow brands to embed Facebook videos on 3rd party sites. This portability allows brands to continue connecting their content outside of Facebook alone. While viewing the video on a 3rd party site, many Facebook video activities are still accessible to the user, such as liking, sharing, and even an icon on the video that leads directly to the Facebook post. Facebook is also trying to avoid annoying viewers by muting auto play videos, unless you click on the video to hear the audio.

Read more about it: http://marketingland.com/now-you-can-embed-auto-play-facebook-video-on-your-site-134624

 

Display Media:

If your display media is still served in Flash, you may have an issue. FireFox and Chrome users will not be able to turn on the plug-in to access Flash content.  This could be on a site, system such as OAS, Operatives etc.  The good news for Firefox users is that most won’t notice a change. Just under 11% of websites use Flash, according to W3Techs, a technology survey company. However, if you’re one of the 11%, you may want to start migrating to HTML5.

Read more about it: http://blogs.wsj.com/digits/2015/07/14/google-mozilla-disable-flash-over-security-concerns

 

Take a look at the archives of all our digital news here

 

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yWeekly News: May 11

Posted by YM Social on May 11, 2015

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Digital Intelligence:

The Upshot (NY Times division that focuses on data visualization regarding politics, policy and everyday life) has done an analysis on the gender gap between black male and female populations in the United States. In the wake of incidents involving Freddie Gray, Eric Garner, Trayvon Martin, et. al, there has been a revived mainstream discussion about systemic inequalities throughout the country

The data visualizations in the article have been circulated around in the online space quite frequently. The visualizations are essentially non-interactive: a reminder that static images can deliver a tremendous amount of weight and meaning given appropriate context.

http://www.nytimes.com/interactive/2015/04/20/upshot/missing-black-men.html

Performance Media:

Google had a Livestream Event on May 5th and the biggest topic they discussed was mobile. Google has rolled out a new format for mobile dedicated ads mainly focused on comparison/shopping for cars, hotels, and mortgages. The new ads are more interactive and will focus more on swiping than clicking.

http://www.ppchero.com/analyzing-googles-may-5th-livestream-event-updates

SEO:

It’s Official: Google says more searches now on mobile than on desktop. Several Google employees remarked last year that we may see mobile search queries overtaking desktop queries this year. Google has just confirmed that this has happened. The company said that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

Google has recently unveiled their latest mobile-friendly algorithm update on April 21st.

This update targets mobile searchers by – supposedly – making sure that sites that meet Google’s guidelines for being mobile sites (a.k.a. ‘mobile-friendly’) are featured prominently in search results on mobile devices.

This gives us more color and a much clearer picture surrounding the context of Google’s actions behind releasing their mobile-friendly algorithm

http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369

Social Media:

Facebook made it easier for marketers to create native ads in their audience network, aiming to improve the relevance of mobile ads within 3rd-party apps. By creating ad templates based on common format sizes and best practices, publishers can define a variety of properties to make ad formats more in line with the app’s natural user experience.

Marketers can now manage multiple native ad requests to ensure the highest performing ad is delivered at the right time to the right person, which automatically optimizes for highest performing ads.

The new upgrade also allows users to display multiple ads in “h-scroll”

http://www.adweek.com/socialtimes/facebook-tests-feature-letting-users-pick-pages-friends-theyd-want-to-see-atop-news-feed/619554

Display Media:

Both Google and Yahoo are pushing ahead of the “HTTPS Everywhere” movement to create secure online ads. The focus for both Google and Yahoo is headed towards ad. Over upcoming months, Google Ad products will be encrypted

AdWords and DoubleClick will have the ability to serve HTTPS-encrypted display ads to any inventory that is also HTTPS-enabled.

http://marketingland.com/soon-all-google-ad-products-will-be-encrypted-yahoo-to-follow-suit-125704

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yWeekly News: April 13

Posted by YM Social on April 14, 2015

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Digital Intelligence:

The Digital Analytics Association announced winners to their Awards for Excellence

Recognizing industry talent and work is relevant for any discipline. The true value may very well be in the list of finalists published by the DAA beforehand. Being cognizant of major players and related work can help push precedent internally: one of the finalists for most influential industry contributor was Simo Ahava, whose blog has been used for internal education and reference:  http://www.simoahava.com/

http://www.digitalanalyticsassociation.org/awards2015_finalists

Performance Media:

“Store Visits” is a metric that matters. Google launched “store visits” metric in December and released data last Wednesday on this new metric:

  • US retailers measured 4x more conversions overall and 10x more conversions on mobile

ALSO on Wednesday, xAd, introduced Blueprints – a technology that relies on physical boundaries of businesses rather than navigational map data/ location history (which Google’s ‘store visit metric’ does). xAd has marked perimeters for  more than 12 million US businesses already. They contend that typical geo-fencing  can miss ¾ of the building area thus resulting in inaccurate store visitation data

  • Per Google – US auto verticals saw 2x higher conversions with store visits data

http://searchengineland.com/google-adwords-store-visits-metric-conversion-lift-218205

http://marketingland.com/google-store-visits-part-larger-trend-toward-metrics-really-matter-111731

http://marketingland.com/xad-launches-blueprints-to-track-in-store-not-just-near-store-visits-for-location-marketing-124610

SEO:

Google has announced that branded searches will not be impacted by the mobile algorithm.

John Mueller of Google recently answered a long-standing question on the minds of SEOs about their new, upcoming mobile algorithm. He commented that it is not because these sites are somehow magically different but that these sites are the most relevant for that query, and that they will likely not see very much of an algorithmic drop in the search results. Google may demote the site one spot, but not much more than that.

https://www.seroundtable.com/google-brand-mobile-friendly-algorithm-20115.html

Social Media:

More tests coming for Twitter, as they experiment with filtering options for their search capabilities. The new filters include: filtering by live results (current), media content, tweets from people you follow and tweets from people near you (and would be interesting to see if Twitter can track, target and serve ads locally). Users now can also save and embed searches, which would be a great aggregator for campaign/hashtag conversations.

With these updates, Twitter is looking to organize its searches to help users find the most relevant content.

Twitter’s new search updates will make it easier for users to find valuable brand content and for users to join and participate in the conversation. The new filters will also make it more manageable for brands to be on the cusp of conversations and to observe brand/content sentiment in the Twitter-verse.

http://marketingland.com/twitter-is-testing-a-new-search-experience-with-more-filtering-options-124464

 

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yWeekly News: April 9

Posted by YM Social on April 9, 2015

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Digital Intelligence:

Google Analytics Query Explorer receives a fancy update.

Query Explorer is a tool used to pull custom datasets from GA, and it has been updated to be much more user-friendly. Drop down menus have been updated throughout the tool with plain-language metric/dimension names (instead of just their API values). Sampling settings are now editable, allowing us to pull larger datasets before sampling kicks in. Date fields now support plain-language date ranges (e.g. “60 days ago”). Segments are viewable by segment definition instead of API ID

http://fivethirtyeight.com/datalab/dj-patil-white-house-chief-data-scientist-interview

Performance Media:

Google introduced Google Compare for car insurance in California with more states to follow. This gives users an easier way to understand and compare products online to make informed decisions.

Users can buy policies online or call a local agent from their phone. It’s CPA model, but according to Google the payment is not a factor in ranking or eligibility.

http://adwords.blogspot.com/2015/03/introducing-google-compare-for-us-car.html

https://www.google.com/compare/autoinsurance/form?p=home

SEO:

Google has added subdomain support to their change of address feature in Google Webmaster Tools.

This new feature will allow us to easily tell Google when a site moves from a subdomain.  With this feature, we can give Google a more definitive signal saying the site moved.

http://searchengineland.com/google-adds-subdomain-support-to-change-of-address-tool-in-google-webmaster-tools-217395

 

More details have been released on the upcoming mobile friendly update from Google.  We now know that this algorithm update will only impact mobile phones and not tablets. This suggests that tablet search results are more than likely desktop drive as opposed to mobile driven.

https://www.seroundtable.com/google-mobile-friendly-algorithm-smartphone-only-20094.html

Social Media:

As part of their new test, Twitter is placing promoted tweets in people’s profile pages. Currently, the test ads are served on non-verified profiles and only seen when a user signs into the platform.

With Twitter’s new partnership with Google, be prepared to see ads served to logged out audiences because fly-by users may become more common since the partnership means that tweets will appear in search results.

https://recodetech.files.wordpress.com/2015/03/twitter-profile-ad.jpg?quality=80&strip=info

Display Media:

Adroll has plans to integrate retargeting and mobile by trying to acquire new users via app installs and maximize the lifetime value of their users ie: engagement, in-app conversions and sales.

Their product collects anonymous data on website visitors and audience segments to retarget high-intent web users in-app and on the mobile web

We’re seeing next steps in mobile targeting capabilities and strategy. It’s exciting to see mobile targeting capabilities becoming more advanced, and people setting benchmarks/KPIs to gauge mobile campaign success.

http://adexchanger.com/mobile/ad-retargeter-adrolls-got-mobile-on-the-brain/

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Day 1 Recap: F8 Developer Conference 2015

Posted by YM Social on March 27, 2015

This week, developers met in San Francisco for Facebook’s annual F8 Developer Conference. Here’s what to keep an eye out for 2015!

facebooks-family

Facebook’s unveiling spherical video in its News Feed. CEO Mark Zuckerberg says that this experience will eventually encompass live broadcasts as well. This move follows YouTube’s 360-degrees videos and Meerkat, the livestreaming app, as these capabilities seem to be the latest trends in videos.

So what does this mean for marketers?  Brands will now have the ability to show a 360-degree point of view on products, events, and tours to make video consumption that much more engaging on social platforms. Multimedia continues to provide the biggest return on engagement, and brands should look forward to including these types of interactions in their marketing campaigns.

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Facebook is expanding on their Messenger Platform, which will allow its users to create and post content with third-party tools to help enrich communication on the platform. Users of Messenger will now be able to make content such as GIFs and effects-laden videos to instantly share with friends. “By creating more vivid ways to share, Messenger could differentiate itself from… competing messaging apps” says Tech Crunch.  Also in the works is that Facebook is collaborating with selected partners for business chats, where users can speak directly with brands as well as modify, track or return orders, all within Messenger. Users can also set up confirmation and shipping notices through the platform, where businesses will be able to push notifications through Messenger.

Why is this important? This means that businesses that offer customer support will have the opportunity to provide a more streamline method of addressing user issues and can provide insights into what consumers are buying and what brands they are engaging with to better target ads, further building one-to-one interactions with consumers, which helps build loyalty and advocacy for brands that do this the right way.

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Facebook is launching a new real-time Comment Plugin, which will sync live conversations between websites and Facebook pages.  Some of you may remember the older commenting social plugin, but this revamp will let visitors see user comments both on brand sites and on links shared through the platform, a missing feature in previous versions.

Why is this important?  With social communications being a two way street, brands will have the ability to showcase their customer service chops, with a more transparent view of synced comments, making conversations with brands even easier. However, brands and marketers may have to extend their communication guidelines in order to support the potential influx of communications coming their way. The benefit is still huge, as this will help marketers monitor conversations and replies that show up on both platforms, helping to streamline communication processes, as well as  help increase engagement on their channels.

A potential shift in content direction, Facebook now allows users to embed their Facebook videos onto other sites. This seems a little behind, as YouTube and Twitter allowed the embedding of their content a few years back, but this addition helps solidify that video continues to be a big deal.

Why is this important? Arguably, this could be a move from Facebook to continue making strides in creating a “content hub” for users, so they never want to leave the social network.  Boosting their focus on native videos (and their new video ad serving capability), Facebook may be angling their native videos on its platform to compete with YouTube (the second most popular search engine behind Google itself—which also happens to own YouTube), so that FB users can curate their own videos on the social network, may also begin to build a searchable inventory for users to browse videos from, similar to YouTube. This ultimately may lead to more advertising options for video beyond YouTube or other competitors.

liverail

Speaking of ads, Facebook is expanding LiveRail to help publishers optimize an assortment of mobile ads within the platform and improves its targeting capabilities. (Read as, Mobile is where the internet is going—so make sure it’s a part of your marketing campaigns!) Some new capabilities help refine targeting, which will include: prioritizing buyers, blocking specific ad categories, real-time reports, and suggestions for optimal inventory pricing.

Why it’s important? Better targeting = better returns on your ad spend.

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Lastly, Facebook launches Analytics for apps. It’s a tool to help marketers who want better target campaigns based on accumulated data. The tool will give users a web dashboard to see how apps are performing in engagement and conversion rates.

Remember, this is just Day 1 of #F82015! We’ll see what Day 2 brings…

 

Images via TechCrunch: http://techcrunch.com/2015/03/25/everything-you-need-to-know-from-todays-facebook-f8-announcements/

 

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A Super Bowl Repeat of 4 years ago? Not For Social Media

Posted by admin on January 27, 2012

The last time the New York Giants met the New England Patriots in the Super Bowl was four years ago, back in 2008. That was when Facebook had less than 100 million users, LinkedIn had fewer than 30 million members, Google+ was non-existent and for the first three months of that year only 100 million tweets were posted on Twitter.

Come February 5, 2012 Facebook will have over 800 million users, Twitter over 300 million (over 300 million tweets a day), LinkedIn over 135 million and Google+ over 50 million.

And, oh, did we forget to mention YouTube. The latest stats are mind-blowing. Every minute 60 hours of video are uploaded to YouTube, with 4 billion videos being streamed daily.

So if you think that the advertisers for this year’s Super Bowl aren’t playing for increased interaction through YouTube, Facebook, Twitter and the blogosphere, you’re not paying attention.

Super Bowl Ads As Campaigns

We wrote in our last blog post how Doritos encouraged people to make ads, with the winning one getting the glory of Super Bowl exposure.  They are not the only ones using the lure of the Super Bowl to go to the public for creative.

Chevy has just announced the winner of its Super Bowl Ad Contest.  That’s a contest that had over 400 entries and 40 finalists. Those finalists’ ads were viewed by 32 million people on the Internet over a three week period.  And here’s the kicker – the winning ad is already airing. So much for the idea of world premieres at the Super Bowl. It’s the social buzz that counts.

  

And Chevy isn’t stopping there. They have an app – Chevy Game Time – that if you download onto your mobile phone, gives you a chance to win a Chevrolet. Chevy is giving away 20 new cars, as well as other gifts and discounts. When you register your app, you can do so through your Facebook or Twitter account, thus alerting all your friends about the contest. To win, all you have to do is stay glued to the commercials during the Super Bowl to see if your unique license plate appears in the commercial.

Teasers and Previews

Many of the advertisers have introduced teasers or previews of their Super Bowl commercials.

Volkswagen got a lot of buzz from their Darth Vader commercial last Super Bowl. To capitalize on last year’s success and to create anticipation for this year’s commercial, the company has released this teaser called The Bark Side. By the Super Bowl over 9 million people will have seen it. And in proud YouTube tradition, there are already videos showing dogs’ reactions to the teaser.

Kia is taking Super Bowl advertising to the movies. Several days before the Super Bowl, the company will show a teaser ad in movie theaters across the country, and the company hopes that “Consumers at the movies will start tweeting about the ad, and that should help us build momentum and awareness.”

Other’s getting into the preview/teaser game are Bridgestone, GoDaddy, Priceline, Skechers, and Cars.com.

Predicting the Winners

Super Bowl commercials are becoming more and more like the game itself. Prior to the game everyone predicts who will win, and when it’s over, the winner gets the glory. (By the way, if you are wondering which team the bookies in Vegas hope wins, it’s the N.E. Patriots. That’s because a number of sports books in Nevada took significant bets on the Giants to win the Super Bowl at long odds earlier this season — some as high as 80 to 1. But we digress) 

Some sites have put together lists of most anticipated commercials.

But for us, the winners will be judged on how much social media activity they generate. And this year, we’re going to go out on a limb and give predictions, of which company will benefit most from post-game social media interaction as a result of their Super Bowl commercial.

We plan on releasing our predictions the Friday before the Super Bowl, and our predictions will be backed by stats.

2012 Super Bowl Social Brand Scoreboard ReportThen when we publish the 2012 Super Bowl Social Brand Scoreboard Report the following week, we’ll see how good we are at predicting outcomes.

What company do you think will gain the most social media interaction? We’d love to know.

 

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