ymarketing Digital Marketing Blog

yWeekly News: February 17

February 17, 2015

Digital Intelligence: Scarab passed its Kickstarter goal of $100,000 to bringing over 16 new sensors to smartphones. The sensors can detect UV exposure and index, carbon monoxide, gamma radiation, liquid petroleum gas, nitrogen dioxide, the axis magnetic field sensor, a noise level detection circuit, and more. They’re also developing a wearable that is no more […]

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yWeekly News: February 3

February 3, 2015

Display Media: Studies show YoY marketers are investing more heavily in retargeting. Up from 7% last year, 14% of marketers claim to spend more than 50% of their digital ad budgets on retargeting. In companies with over 1,000 employees, 24% say they spent at least half of their digital budgets on retargeting. Over 90% surveyed […]

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yWeekly News: January 27

January 27, 2015

New week. New industry insights. Digital Intelligence: Big Data focuses on quantitative touch points: volume, velocity, variety and veracity. The disadvantage of a “Big Data” only approach is a paradigm completely based on numbers to predict behavior. Humans are inherently unpredictable and can demonstrate conflicting/irrational behavior when presented with choices. Numbers do not always emphasize […]

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yWeekly News- January 19

January 19, 2015

Start your Monday with a strong dose of digital #marketing news. Digital Intelligence: The discovery of PicWell: Choose SmarterDig. Benefits of an API Behavioral economists, health policy experts and data scientists created an API that helps individuals choose an insurance plan dedicated to their individual circumstances. The API is meant for health insurance exchanges (Minnesota […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly News: January 12

January 13, 2015

Here’s to the start of a new week. Check your inbox first and then get caught up on some industry insights. Display Media: Google announced on Tuesday that they will be getting more transparent with advertisers. They will now report what percent of video ads were viewable in DoubleClick (50% in view for 2+ seconds). […]

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yWeekly News- January 5

January 5, 2015

Cheers to a New Year, new resolutions and new industry insights. SEO: Google has incorporated a distinct song lyrics box into the SERP’s when relevant queries are made. For certain songs that Google now has license to the lyrics, this box will show up. There is also a link to view complete lyrics through Google […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly News- December 22

December 22, 2014

Take a break from wrapping presents and catch up on some industry news. Display Media: Google is making it easier to figure out if online ads actually drive in-store traffic with a new tool called “Store Visits.” This will give marketers insight into which types of ads motivate people to go to a store using […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly News- December 15

December 15, 2014

Kick off your week with some industry news. Take a look at some of the recent events from the digital space. Display Media: Native Ad-Tech Firm TripleLift makes native ads available through major DSPs. Triplelift announced last week that they’ll be integrating with major automated ad-buying tools (MediaMath, Turn, Triggit, AppNexus and The Trade Desk). […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly News- December 8

December 9, 2014

If your coffee hasn’t picked you up today, maybe our yWeekly industry news can! Happy reading! Digital Intelligence: Facebook has new Terms and Conditions. About those new terms Facebook gathers users’ details so that they can sell more advertising at higher rates. Individuals will be able to allow their friends to track their every move, […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly News- December 1

December 2, 2014

          A new month brings fresh digital insights. Take a break from your  Cyber Monday online shopping and enjoy  yWeekly News. Social Media: Just in time for Cyber Monday, Twitter hops on the discount train. Twitter released Twitter Offers, which allows advertisers to place digital coupons within tweets. How this helps […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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