ymarketing Digital Marketing Blog

yWeekly news: February 1st

February 1, 2016

Search Engine Optimization Google has revamped their webmasters portal home page with a new design and some brand-new tools. Their new tools are: The Webmaster Troubleshooter: designed to be a step-by-step guide to moving your site or understanding search console messages. Popular resources: A curated list of popular Google Webmaster YouTube videos, blog posts, and […]

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ymarketing FOCUSes on Educating the youth

January 18, 2016

If you’ve been keeping up with our blog, you probably noticed that we’re pretty passionate about helping the kids in Orange County. This month we launched PASTARS, an effort to feed children in our area a bowl of delicious pasta at least once per week. And now we’re back with another exciting program that will […]

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yWeekly news: January 11th

January 12, 2016

Search Engine Optimization Bing search results are now live on AOL.  The ten year partnership, which was announced last year kicked off on Jan 1st with Bing now controlling AOL’s web, mobile and tablet search providing paid search ads and algorithmic organic search results to AOL’s properties. https://www.seroundtable.com/aol-search-powered-by-bing-21426.html   Digital Intelligence The Digital Analytics Association  […]

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PaStars Team-Up: Caterina’s Club and ymarketing

January 6, 2016

Corporate Social Responsibility is a big deal here at ymarketing. Our team is always looking for new and exciting stewardship opportunities that enrich our community. We’d love to change the world, but we’re starting with our own backyard, for now… With that focus in mind, ymarketing is excited to announce a new partnership with some […]

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yWeekly news: December 7

December 8, 2015

Search Engine Optimization In November 2015, Schema.org release 2.2 took place. Some notable changes took place with this release including the additions of: -        branchCode to represent codes identifying business locations. -        homeLocation and workLocation as subproperties of Location. -        Barcode as a subtype of ImageObject. -        GeoCircle as a subtype of GeoShape, geoRadius, geoMidpoint. […]

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yWeekly news: November 16

November 16, 2015

Search Engine Optimization Google will now be sending out new Google Search Console messages for SSL/TLS certificate “does not include domain name” or HTTPS mismatch errors. When you have an https:// error, it can introduce soft 404s into your website that are not normally detectable by programs like Screaming Frog or GSC. This can be […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly news: October 28

October 28, 2015

Search Engine Optimization Google starts using “instant answers” in Chrome. This auto-completes queries with answers to questions as a sub-bullet. They have taken their mission to take the world’s information and “make it universally accessible and useful” another step further by displaying knowledge graph-type results directly in Chrome’s desktop address bar. The types of queries […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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How to Use Content Marketing to Grow Your Business

October 26, 2015

Content marketing is the reigning king and has been for over a century.   Enter ‘The Furrow’. Unless you were born very early in the last century or even the century before that, you’ve probably never heard of it but it was one of the earliest pioneers of content marketing. First published by John Deere […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly news: October 19

October 19, 2015

Search Engine Optimization Google has announced that a prior recommendation they made for webmasters to make pages created with AJAX technologies crawlable has been deprecated due to advancements in their crawling abilities. This shows how far Google has come in regards to rendering JavaScript and AJAX technologies.  Previously pages built in AJAX were unable to […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly news: October 16

October 16, 2015

Search Engine Optimization Gary Illyes  from Google  confirmed  a few things  at SMX East : -        John Mueller’s prior announcement of a coming Penguin update. -        Announced that the next Penguin update is in the “foreseeable future”.  SERoundtable speculates that it may come as early as  within the next few weeks. -        He also stated […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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