ymarketing Digital Marketing Blog

yWeekly News: April 13

April 14, 2015

Digital Intelligence: The Digital Analytics Association announced winners to their Awards for Excellence Recognizing industry talent and work is relevant for any discipline. The true value may very well be in the list of finalists published by the DAA beforehand. Being cognizant of major players and related work can help push precedent internally: one of […]

Read More
For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
Tags: , , , , , , , , , ,
yWeekly News: April 9

April 9, 2015

Digital Intelligence: Google Analytics Query Explorer receives a fancy update. Query Explorer is a tool used to pull custom datasets from GA, and it has been updated to be much more user-friendly. Drop down menus have been updated throughout the tool with plain-language metric/dimension names (instead of just their API values). Sampling settings are now […]

Read More
For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
Tags: , , , , , , , , , ,
yWeekly News: March 30

March 31, 2015

Digital Intelligence: DJ Patil, the first ever White House appointed Chief Data Scientist, recently did an interview on FiveThirtyEight. After the announcement of the brand new role, the actual related work was a mystery until DJ provided details during the interview: Precision Medicine: making sense of all the recent advancements in bioinformatics, chronic disease, cancer […]

Read More
For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
Tags: , , , , , , ,
Day 1 Recap: F8 Developer Conference 2015

March 27, 2015

This week, developers met in San Francisco for Facebook’s annual F8 Developer Conference. Here’s what to keep an eye out for 2015! Facebook’s unveiling spherical video in its News Feed. CEO Mark Zuckerberg says that this experience will eventually encompass live broadcasts as well. This move follows YouTube’s 360-degrees videos and Meerkat, the livestreaming app, […]

Read More
For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
Tags: , , , , , ,
yWeekly News: March 24

March 24, 2015

Display Media: AOL will announce a global partnership with Kenshoo on Thursday- allowing brands to advertise across its network to target Facebook and Twitter. AOL advertisers will gain access to proprietary predictive and first-party audience segments for targeting: -        Twitter inventory on desktop and mobile -        Native and video ad inventory on FB AOL’s predictive […]

Read More
For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
Tags: , , , , , ,
yWeekly News: March 16

March 16, 2015

Display Media: YouTube makes a move against brand-sponsored videos and quietly amended its ad policies to block “graphical title cards” from sponsors. Video overlays of sponsor logos and product branding are no longer allowed unless the sponsor pays Google to advertise on that channel. This pushes brands to spend money on Google ad units to […]

Read More
For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
Tags: , , ,
yWeekly News: March 10

March 10, 2015

Digital Analysis Adbrain launches Cortex – a data intelligence platform where data and insights gather using Artificial Intelligence. It uses an algorithmic approach to “make sense” of the data systems, audiences, and optimization, and allows insights to be scalable across any platform. Cortex provides the first truly scalable cross-device solution with over 90% mobile match […]

Read More
For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
Tags: , , , , , ,
yWeekly News: March 2

March 3, 2015

Display Media The FCC (Federal Communications Commission) just approved its long-awaited network neutrality plan!!! Reclassifies broadband internet as a public utility and gives the agency more regulatory power in the process Also applies to mobile broadband Ban prioritization and the slowdown of lawful content What is Net Neutrality? Believers of Net Neutrality believes that all […]

Read More
For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
Tags: , , , , ,
yWeekly News: February 17

February 17, 2015

Digital Intelligence: Scarab passed its Kickstarter goal of $100,000 to bringing over 16 new sensors to smartphones. The sensors can detect UV exposure and index, carbon monoxide, gamma radiation, liquid petroleum gas, nitrogen dioxide, the axis magnetic field sensor, a noise level detection circuit, and more. They’re also developing a wearable that is no more […]

Read More
For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
Tags: , , , , ,
yWeekly News: February 3

February 3, 2015

Display Media: Studies show YoY marketers are investing more heavily in retargeting. Up from 7% last year, 14% of marketers claim to spend more than 50% of their digital ad budgets on retargeting. In companies with over 1,000 employees, 24% say they spent at least half of their digital budgets on retargeting. Over 90% surveyed […]

Read More
For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
Tags: , , , , ,
All Posts
Next Page