ymarketing Digital Marketing Blog

yWeekly news: July 27

July 27, 2015

Display Media In-app Ad fraud- firm claims to find large number of “mobile device hijacking” in which mobile apps load hidden ads and simulate human activity similar to traditional botnets. Forensiq says its fraud detection platform identified over 5,000 mobile apps committing ad fraud while monitoring for irregular impression traffic patterns on various real time […]

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yweekly news July 21

July 21, 2015

Digital Intelligence: Tableau Now Offers Deeper Integration with: Spark on Azure HDInsight, a cloud-hosted Apache Spark service Azure SQL Data Warehouse, a fully-managed elastic data warehouse as a service Azure SQL Database, a relational database as a service For those into geek speak, the integration supports both live connectivity and in-memory extracts. Now, what does that […]

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yWeekly News: May 11

May 11, 2015

Digital Intelligence: The Upshot (NY Times division that focuses on data visualization regarding politics, policy and everyday life) has done an analysis on the gender gap between black male and female populations in the United States. In the wake of incidents involving Freddie Gray, Eric Garner, Trayvon Martin, et. al, there has been a revived […]

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yWeekly News: April 13

April 14, 2015

Digital Intelligence: The Digital Analytics Association announced winners to their Awards for Excellence Recognizing industry talent and work is relevant for any discipline. The true value may very well be in the list of finalists published by the DAA beforehand. Being cognizant of major players and related work can help push precedent internally: one of […]

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yWeekly News: April 9

April 9, 2015

Digital Intelligence: Google Analytics Query Explorer receives a fancy update. Query Explorer is a tool used to pull custom datasets from GA, and it has been updated to be much more user-friendly. Drop down menus have been updated throughout the tool with plain-language metric/dimension names (instead of just their API values). Sampling settings are now […]

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yWeekly News: March 30

March 31, 2015

Digital Intelligence: DJ Patil, the first ever White House appointed Chief Data Scientist, recently did an interview on FiveThirtyEight. After the announcement of the brand new role, the actual related work was a mystery until DJ provided details during the interview: Precision Medicine: making sense of all the recent advancements in bioinformatics, chronic disease, cancer […]

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Day 1 Recap: F8 Developer Conference 2015

March 27, 2015

This week, developers met in San Francisco for Facebook’s annual F8 Developer Conference. Here’s what to keep an eye out for 2015! Facebook’s unveiling spherical video in its News Feed. CEO Mark Zuckerberg says that this experience will eventually encompass live broadcasts as well. This move follows YouTube’s 360-degrees videos and Meerkat, the livestreaming app, […]

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yWeekly News: March 24

March 24, 2015

Display Media: AOL will announce a global partnership with Kenshoo on Thursday- allowing brands to advertise across its network to target Facebook and Twitter. AOL advertisers will gain access to proprietary predictive and first-party audience segments for targeting: -        Twitter inventory on desktop and mobile -        Native and video ad inventory on FB AOL’s predictive […]

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yWeekly News: March 16

March 16, 2015

Display Media: YouTube makes a move against brand-sponsored videos and quietly amended its ad policies to block “graphical title cards” from sponsors. Video overlays of sponsor logos and product branding are no longer allowed unless the sponsor pays Google to advertise on that channel. This pushes brands to spend money on Google ad units to […]

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yWeekly News: March 10

March 10, 2015

Digital Analysis Adbrain launches Cortex – a data intelligence platform where data and insights gather using Artificial Intelligence. It uses an algorithmic approach to “make sense” of the data systems, audiences, and optimization, and allows insights to be scalable across any platform. Cortex provides the first truly scalable cross-device solution with over 90% mobile match […]

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