ymarketing Digital Marketing Blog

Day 1 Recap: F8 Developer Conference 2015

March 27, 2015

This week, developers met in San Francisco for Facebook’s annual F8 Developer Conference. Here’s what to keep an eye out for 2015! Facebook’s unveiling spherical video in its News Feed. CEO Mark Zuckerberg says that this experience will eventually encompass live broadcasts as well. This move follows YouTube’s 360-degrees videos and Meerkat, the livestreaming app, […]

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yWeekly News: March 24

March 24, 2015

Display Media: AOL will announce a global partnership with Kenshoo on Thursday- allowing brands to advertise across its network to target Facebook and Twitter. AOL advertisers will gain access to proprietary predictive and first-party audience segments for targeting: -        Twitter inventory on desktop and mobile -        Native and video ad inventory on FB AOL’s predictive […]

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yWeekly News: March 16

March 16, 2015

Display Media: YouTube makes a move against brand-sponsored videos and quietly amended its ad policies to block “graphical title cards” from sponsors. Video overlays of sponsor logos and product branding are no longer allowed unless the sponsor pays Google to advertise on that channel. This pushes brands to spend money on Google ad units to […]

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yWeekly News: March 10

March 10, 2015

Digital Analysis Adbrain launches Cortex – a data intelligence platform where data and insights gather using Artificial Intelligence. It uses an algorithmic approach to “make sense” of the data systems, audiences, and optimization, and allows insights to be scalable across any platform. Cortex provides the first truly scalable cross-device solution with over 90% mobile match […]

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yWeekly News: March 2

March 3, 2015

Display Media The FCC (Federal Communications Commission) just approved its long-awaited network neutrality plan!!! Reclassifies broadband internet as a public utility and gives the agency more regulatory power in the process Also applies to mobile broadband Ban prioritization and the slowdown of lawful content What is Net Neutrality? Believers of Net Neutrality believes that all […]

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yWeekly News: February 17

February 17, 2015

Digital Intelligence: Scarab passed its Kickstarter goal of $100,000 to bringing over 16 new sensors to smartphones. The sensors can detect UV exposure and index, carbon monoxide, gamma radiation, liquid petroleum gas, nitrogen dioxide, the axis magnetic field sensor, a noise level detection circuit, and more. They’re also developing a wearable that is no more […]

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yWeekly News: February 3

February 3, 2015

Display Media: Studies show YoY marketers are investing more heavily in retargeting. Up from 7% last year, 14% of marketers claim to spend more than 50% of their digital ad budgets on retargeting. In companies with over 1,000 employees, 24% say they spent at least half of their digital budgets on retargeting. Over 90% surveyed […]

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yWeekly News: January 27

January 27, 2015

New week. New industry insights. Digital Intelligence: Big Data focuses on quantitative touch points: volume, velocity, variety and veracity. The disadvantage of a “Big Data” only approach is a paradigm completely based on numbers to predict behavior. Humans are inherently unpredictable and can demonstrate conflicting/irrational behavior when presented with choices. Numbers do not always emphasize […]

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yWeekly News- January 19

January 19, 2015

Start your Monday with a strong dose of digital #marketing news. Digital Intelligence: The discovery of PicWell: Choose SmarterDig. Benefits of an API Behavioral economists, health policy experts and data scientists created an API that helps individuals choose an insurance plan dedicated to their individual circumstances. The API is meant for health insurance exchanges (Minnesota […]

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yWeekly News: January 12

January 13, 2015

Here’s to the start of a new week. Check your inbox first and then get caught up on some industry insights. Display Media: Google announced on Tuesday that they will be getting more transparent with advertisers. They will now report what percent of video ads were viewable in DoubleClick (50% in view for 2+ seconds). […]

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