ymarketing Digital Marketing Blog

yWeekly news: August 25

August 25, 2015

Search Engine Optimization Google expands site links on mobile SERPs. John Mueller, Google Webmaster Trends Analyst said that “a desktop site is no longer necessary.” Shree Vaidya, head of SEO at Engage Interactive, believes this Google update is along those lines, to an extent. He thinks the expanded site links are more about device unification […]

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yWeekly news: August 18

August 18, 2015

Search Engine Optimization The first eye and click study on the new 3-pack for local results in Google has just been published. https://jurisdigital.com/click-study-the-new-3-pack-where-users-are-clicking/ The key findings of this study were that “organic was the clear leader with the #1 organic result generating 39.5% of total clicks.” Adding, “while 39.5% of the click-throughs on the organic […]

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yWeekly news: August 10

August 10, 2015

Search Engine Optimization Google Map Maker is now helping users find duplicate local listings more easily.  By searching for business info, verified and non-verified listings will now display in the tool giving you the opportunity to clean up duplicates that are unclaimed. Duplicate local listings can cause issues with local SEO efforts and overall placement. […]

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yWeekly news: August 3

August 3, 2015

  Search Engine Optimization Google’s Panda 4.2 update is rolling out globally. Google had confirmed the Panda update, but they did not confirm to us the extent of its reach. This means that it is impacting search results worldwide, rather than just results in the U.S. https://www.seroundtable.com/google-panda-worldwide-20674.html    Digital Intelligence Spotify recently bought analytics platform […]

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yWeekly news: July 27

July 27, 2015

Display Media In-app Ad fraud- firm claims to find large number of “mobile device hijacking” in which mobile apps load hidden ads and simulate human activity similar to traditional botnets. Forensiq says its fraud detection platform identified over 5,000 mobile apps committing ad fraud while monitoring for irregular impression traffic patterns on various real time […]

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yweekly news July 21

July 21, 2015

Digital Intelligence: Tableau Now Offers Deeper Integration with: Spark on Azure HDInsight, a cloud-hosted Apache Spark service Azure SQL Data Warehouse, a fully-managed elastic data warehouse as a service Azure SQL Database, a relational database as a service For those into geek speak, the integration supports both live connectivity and in-memory extracts. Now, what does that […]

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yWeekly News: May 11

May 11, 2015

Digital Intelligence: The Upshot (NY Times division that focuses on data visualization regarding politics, policy and everyday life) has done an analysis on the gender gap between black male and female populations in the United States. In the wake of incidents involving Freddie Gray, Eric Garner, Trayvon Martin, et. al, there has been a revived […]

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yWeekly News: April 13

April 14, 2015

Digital Intelligence: The Digital Analytics Association announced winners to their Awards for Excellence Recognizing industry talent and work is relevant for any discipline. The true value may very well be in the list of finalists published by the DAA beforehand. Being cognizant of major players and related work can help push precedent internally: one of […]

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yWeekly News: April 9

April 9, 2015

Digital Intelligence: Google Analytics Query Explorer receives a fancy update. Query Explorer is a tool used to pull custom datasets from GA, and it has been updated to be much more user-friendly. Drop down menus have been updated throughout the tool with plain-language metric/dimension names (instead of just their API values). Sampling settings are now […]

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yWeekly News: March 30

March 31, 2015

Digital Intelligence: DJ Patil, the first ever White House appointed Chief Data Scientist, recently did an interview on FiveThirtyEight. After the announcement of the brand new role, the actual related work was a mystery until DJ provided details during the interview: Precision Medicine: making sense of all the recent advancements in bioinformatics, chronic disease, cancer […]

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