ymarketing Digital Marketing Blog

yWeekly news: April 4th

April 4, 2016

Search Engine Optimization Google has modified the knowledge graph to add a share functionality, along with a globe next to a company URL. The share feature allows you to easily share the search result on Facebook, Twitter, and Google+ or email the link to a friend.  It also provides a custom URL for sharing on […]

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yWeekly news: March 8th

March 8, 2016

Social Media Twitter’s new algorithmic timeline became available globally. The new timeline will show a compilation of the best tweets that users missed while they were away from the service. These tweets will appear at the top of the timeline in Twitter’s apps and on the web. How it’s relevant? This is important for brands as it […]

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FOCUS is Back in Session

February 25, 2016

Last month we introduced you to our FOCUS program, a mentorship designed for Orange County high school scholars to discover and learn about advertising and the digital media landscape. Our students have already accomplished two sessions of their 5-part journey.  The FOCUS team  was introduced to digital and content marketing within their first meeting and […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly news: February 22nd

February 23, 2016

Search Engine Optimization Google confirmed that over the weekend of January 9-10 they released an update to their core algorithm.  Initial rumors suggested this was the latest Penguin update, but Google later advised this wasn’t the case.  Additionally, Google announced in a separate statement from their PR team that the Panda algorithm is now part […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly news: February 1st

February 1, 2016

Search Engine Optimization Google has revamped their webmasters portal home page with a new design and some brand-new tools. Their new tools are: The Webmaster Troubleshooter: designed to be a step-by-step guide to moving your site or understanding search console messages. Popular resources: A curated list of popular Google Webmaster YouTube videos, blog posts, and […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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ymarketing FOCUSes on Educating the youth

January 18, 2016

If you’ve been keeping up with our blog, you probably noticed that we’re pretty passionate about helping the kids in Orange County. This month we launched PASTARS, an effort to feed children in our area a bowl of delicious pasta at least once per week. And now we’re back with another exciting program that will […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly news: January 11th

January 12, 2016

Search Engine Optimization Bing search results are now live on AOL.  The ten year partnership, which was announced last year kicked off on Jan 1st with Bing now controlling AOL’s web, mobile and tablet search providing paid search ads and algorithmic organic search results to AOL’s properties. https://www.seroundtable.com/aol-search-powered-by-bing-21426.html   Digital Intelligence The Digital Analytics Association  […]

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PaStars Team-Up: Caterina’s Club and ymarketing

January 6, 2016

Corporate Social Responsibility is a big deal here at ymarketing. Our team is always looking for new and exciting stewardship opportunities that enrich our community. We’d love to change the world, but we’re starting with our own backyard, for now… With that focus in mind, ymarketing is excited to announce a new partnership with some […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly news: December 7

December 8, 2015

Search Engine Optimization In November 2015, Schema.org release 2.2 took place. Some notable changes took place with this release including the additions of: –        branchCode to represent codes identifying business locations. –        homeLocation and workLocation as subproperties of Location. –        Barcode as a subtype of ImageObject. –        GeoCircle as a subtype of GeoShape, geoRadius, geoMidpoint. […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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yWeekly news: November 16

November 16, 2015

Search Engine Optimization Google will now be sending out new Google Search Console messages for SSL/TLS certificate “does not include domain name” or HTTPS mismatch errors. When you have an https:// error, it can introduce soft 404s into your website that are not normally detectable by programs like Screaming Frog or GSC. This can be […]

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For more information visit ymarketing.com, follow @ymarketing on Twitter or call 877.736.4321.
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