Last month we introduced you to our FOCUS program, a mentorship designed for Orange County high school scholars to discover and learn about advertising and the digital media landscape. Our students have already accomplished two sessions of their 5-part journey. The FOCUS team was introduced to digital and content marketing within their first meeting and dove into branding and web design on Friday with two of our agency creatives – Alex & Ashley!
The day’s theme piqued students’ curiosities, as our mentors’ presentations quickly became an active discussion on digital marketing. From best practices to best “fails,” together we explored what works and how things come together in digital advertising. At the end of a full day, we sent them packing with lunches and a homework assignment for their group portfolio. Check out some photos of the day. If you could join the discussion, what would you want to learn about digital marketing?