If you’ve been keeping up with our blog, you probably noticed that we’re pretty passionate about helping the kids in Orange County. This month we launched PASTARS, an effort to feed children in our area a bowl of delicious pasta at least once per week. And now we’re back with another exciting program that will directly impact the youth in our community…
ymarketing has developed the mentorship program, FOCUS.
FOCUS is a natural extension of ymarketing’s internal learning curriculum, yUniversity, which is intended to bolster internal education and understanding. In yUniversity, every week or so one department puts on a class for the entire agency, affording everyone a basic understanding of a particular topic within that department’s field. This constant education and reeducation keeps everyone on the team connected, communicative, and in-the-know with the latest trends and best practices in digital marketing.
FOCUS is the natural extension of yUniversity and will launch in a partnership with the federal P21 initiative and the Anaheim School District. The program is twofold: First, it is a set of five interactive workshops that will give high school students a basic, 101-level training on all aspects of digital marketing. Second, the ymarketing team members will share their personal journeys to help students greater understand potential career avenues.
While FOCUS is the first advertising agency-based youth mentorship program in Orange County that has committed to working with the Anaheim School District’s P21 initiative, other companies (like Disney and Kaiser Permanente) have done P21 workshops in their respective industries, so we feel as though we’re in pretty good company.
While the entire team is excited to get going, our COO, Brian Yun, is particularly driven. “We hope that our involvement will help other agencies and local businesses to join in the effort to help provide direction to our youth. Our long term plan is to continue to provide a similar workshop each semester with a new group of students. We would love to expand our efforts to work in conjunction with our partnership with the Harbor Area Boys & Girls Clubs to continue educating and mentoring children in our community.”
FOCUS classes begin in the ymarketing office on January 22. At 9am. Sharp.