yWeekly news: August 3 - ymarketing
yWeekly news: August 3



Search Engine Optimization

Google’s Panda 4.2 update is rolling out globally.

Google had confirmed the Panda update, but they did not confirm to us the extent of its reach. This means that it is impacting search results worldwide, rather than just results in the U.S.



Digital Intelligence

Spotify recently bought analytics platform Seed Scientific to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Spotify hopes to better understand how artists, listeners, and brands are interacting with the platform’s streaming music services, as well as gaining insights into their competitors’ user interactions.

Today, the pace of business is so swift that fortunes can and are made and lost in a few seconds. As a result, companies like Spotify must constantly show investors how they can evolve their gains.

Big data capabilities are needed and justified to quickly attract more venture capital and financing. In turn, big data fuels operations and defrays enormous operating costs, including the acquisitions being made in order to help fuel that growth. All of this activity is intended to raise the valuation even more swiftly.


Performance Media

Google announced that they have updated their keyword quality score reporting. The change only affects the numbers that is seen within Adword’s engine. It does not change how the score is calculated or the ad auction.

Previously new keywords without traffic would receive either very high or very low quality scores that are inaccurate. Now quality score for new keywords will always default as 6 (the average for the three components calculated in quality score) until additional traffic comes through to determine the keyword’s true quality score.



Social Media

Facebook is currently testing LinkedIn-style profile tags on user profiles. Profile tags will allow users and their friends to add tags to profiles, which can be made of words, phrases or emojis. Once a tag is approved by the user, it will be visible to the public and listed by the amount of likes by friends

Since “Profile tags are a creative tool that lets you and your friends add tags to your profile to highlight the things that describe you and what you’re into,” it will be interesting to see if/when FB leverages and incorporates these profile tags as future targeting options for social marketers.

This is also a good way to identify potential influencers and tastemakers when looking to launch outreach efforts.