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We use this blog to share our thoughts on various topics, from breaking news
in our respective fields to community support opportunities.

FEBRUARY 1, 2016

yWeekly News: February 1st

By: ymarketing

Search Engine Optimization

Google has revamped their webmasters portal home page with a new design and some brand-new tools.

Their new tools are:

The Webmaster Troubleshooter: designed to be a step-by-step guide to moving your site or understanding search console messages.

Popular resources: A curated list of popular Google Webmaster YouTube videos, blog posts, and forum threads.

Events Calendar: Office hours and events of Google’s team so you can meet them online or at a live event.

It has been awhile since Google has updated webmaster tools with a re-design.

Every webmaster uses (or, at least should use)  Webmaster tools in order to track search performance and other website metrics.

https://www.seroundtable.com/google-new-webmaster-home-21506.html

Digital Intelligence

Luna Metrics has posted a new article: A Better Way to Connect Tableau and GA

The pre-existing way to directly connect Tableau and GA has issues:

  • 10,000 row limit
  • Sampling starts at 500,000 sessions, also applies to a request with too many dimensions
  • “Filters” (GA sense of the word) does not apply

Using the Web Data Connector for Tableau, the GA Spreadsheet Add-On and importing data into Google Docs you can then:

  • Filter your data appropriately before importing into Tableau
  • Easily maneuver around the 10,000 row limit by starting a second sheet at 10,001 (combine sheets afterwards)
  • Get around sampling by pulling smaller data sets
  • Combine data from different GA sources

Performance Media

Google released its annual bad ads report which revealing that the search giant disabled over 780 million ads in 2015 for policy violations.

Pharmaceuticals: Over 12.5 million ads disabled for pharmaceutical products that were either misleading, or not approved for use.

Google says it has developed the technology to determine when mobile ad clicks are accidental, and will be able to prevent users from navigating to an advertiser’s site that they didn’t mean to visit.

In addition, Google is going to crack down even harder on weight loss ads in 2016 by adding more restrictions on what advertisers can claim is effective for weight loss. The company also intends to implement new protections against malware this year.

https://www.searchenginejournal.com/google-disabled-over-780-million-ads-for-policy-violations-in-2015/154747/

Social Media

Facebook pages improves organic reach with a new tool targeting posts to interests, demographics and geography.

Over the past few years, organic reach has been in decline as FB algorithms cater content that appears on news feeds based on a user’s interaction on the platform. More are choosing to show friends’ updates over page updates.

Posts can also be restricted from being viewed by selecting an audience to block

This is important for brands because relevancy is increased when posts are tailored to custom audiences, and the more engagement a post receives, the more likely it will appear on others’ newsfeeds organically.

Additional Information: http://marketingland.com/facebook-organic-audience-optimization-160548

Google files a patent to replace social media marketers!

Google’s system is built on email communication and when a linked is shared and clicked, Google’s pop-system will suggest how to share the link via social media.

Google will identify content within the email to show different suggestions on how to promote the content

http://marketingland.com/facebook-organic-audience-optimization-160548

Display Media

Google is expanding beta testing on a new ad product timed to Super Bowl 50 that will allow marketers to serve ads in real-time in response to relevant TV moments, the company said at a press event Wednesday.

The ads will live on YouTube as well as sites and apps on Google’s display ad network.

Participating marketers will need to pre-plan the content they want to run as part of Google’s new offering. But the product will allow for dynamic insertion in real-time, as the moment is happening or just after it occurred.

http://adage.com/article/digital/google-introduces-real-time-ad-product-super-bowl-50/302216/

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MARCH 9, 2017

yValues: Caring

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FEBRUARY 23, 2017

Headspace

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FEBRUARY 7, 2017

yValues: Smart

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JANUARY 26, 2017

2017 SEO Trends

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JANUARY 12, 2017

yValues: Driven

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DECEMBER 21, 2016

2016 Year in Review

By: ymarketing
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