yweekly news July 21 - ymarketing
yweekly news July 21


Digital Intelligence:

Tableau Now Offers Deeper Integration with:

  • Spark on Azure HDInsight, a cloud-hosted Apache Spark service
  • Azure SQL Data Warehouse, a fully-managed elastic data warehouse as a service
  • Azure SQL Database, a relational database as a service

For those into geek speak, the integration supports both live connectivity and in-memory extracts. Now, what does that mean? This means that you can take full advantage of the power of Azure which provides you with real-time access to your data directly in the cloud, no extracts or snapshots required.  This continues to push more and more industries into the world of cloud computing and storage.

Read more about it: www.tableau.com/about/blog/2015/7/visualizing-data-cloud-microsoft-azure-tableau-online-40832  


Performance Media:

Google is enhancing shopping ads for Mobile which will include expandable and swipeable Product Listing Ads. They’ve begun testing the  “Buy with Google” button with a few retailers. There’s also a priority for Local Inventory Ads, as they will now be shown first, when available, for local intent shopping queries, making the purchase process easier, and increase the inventory of mobile product listing ads.



Google is continuing its efforts to stress the uselessness of certain XML sitemap elements. In May, Google’s John Mueller pointed out that priority and change frequency don’t have any value anymore and this week Google’s Gary Illyes noted that the lastmod tag is ignored by search engines.  While Google supports these additional tags in an XML sitemap, this suggests SEO’s should not be wasting their time making sure these tags are in place and updated as they are basically being ignored by the engines.  As it stands, it looks like this may not just apply to Google, but become a search engine industry standard.

Read more about it: https://www.seroundtable.com/google-lastmod-xml-sitemap-20579.html


Social Media:

In another power play towards other video competitors, Facebook will allow brands to embed Facebook videos on 3rd party sites. This portability allows brands to continue connecting their content outside of Facebook alone. While viewing the video on a 3rd party site, many Facebook video activities are still accessible to the user, such as liking, sharing, and even an icon on the video that leads directly to the Facebook post. Facebook is also trying to avoid annoying viewers by muting auto play videos, unless you click on the video to hear the audio.

Read more about it: http://marketingland.com/now-you-can-embed-auto-play-facebook-video-on-your-site-134624


Display Media:

If your display media is still served in Flash, you may have an issue. FireFox and Chrome users will not be able to turn on the plug-in to access Flash content.  This could be on a site, system such as OAS, Operatives etc.  The good news for Firefox users is that most won’t notice a change. Just under 11% of websites use Flash, according to W3Techs, a technology survey company. However, if you’re one of the 11%, you may want to start migrating to HTML5.

Read more about it: http://blogs.wsj.com/digits/2015/07/14/google-mozilla-disable-flash-over-security-concerns


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