yWeekly news: July 27 - ymarketing
yWeekly news: July 27

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Display Media

In-app Ad fraud- firm claims to find large number of “mobile device hijacking” in which mobile apps load hidden ads and simulate human activity similar to traditional botnets.

Forensiq says its fraud detection platform identified over 5,000 mobile apps committing ad fraud while monitoring for irregular impression traffic patterns on various real time bidding (RTB) ad exchanges. Over a 10-day period, the company says it observed more than 12 million unique devices with “infected” apps, affecting about one percent of mobile devices it observed in the US

An annual loss to advertisers of more than $857 million globally, based on CPMs of $1.00 on Android and Windows Mobile and $1.25 on iOS

It is observed that some apps downloaded a script to simulate random clicks and load an advertiser’s landing page without the user’s knowledge. Other apps automatically redirected users through affiliate links to websites asking users to purchase items or other apps on the app stores

http://marketingland.com/study-in-app-ad-fraud-could-near-1-billion-globally-in-2015-136195

 

Search Engine Optimization

Google’s first Panda update in nearly 10 months was announced on July 22.

But rather than a fast rollout Google is saying this will rollout slowly over a few months, which means we will need to monitor this over time.  This update is expected to impact 2%-3% of English language queries.

http://searchengineland.com/google-panda-4-2-is-here-slowly-rolling-out-after-waiting-almost-10-months-225850

 

Digital Intelligence

THE US DIGITAL MEDIA AD SPEND REPORT: Mobile will fuel strong growth across formats as desktop and traditional spend slow.

–        Dollars are increasingly flowing from traditional ads to digital, as strong growth in mobile, video, and social spending continue to change the face of the US media market.
–        Over the next five years, marketers will especially embrace mobile. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines.

There are great applications within mobile and other digital formats that allows marketers to do proximity based marketing  within inches of a product. Mobile is one of the channels that has a ton of opportunity to both be extremely effective, and/or very annoying and intrusive.

http://www.businessinsider.com/mobile-will-drive-ad-spending-across-digitial-formats-2015-7

 

Performance Media

Google’s Geo-based ad customizer’s beta, includes hyper-relevant ad modifiers that will automatically insert local City, State, Region, etc. information into ads. Ad use both geo-specific search queries and/or searcher’s location to determine localized content.

 

Social Media

Twitter launches a new ad tool to help marketers hone in on live audiences.

The tool will have a calendar that highlights major global events such as sports, holidays, festivals, entertainment, politics etc. that can be filtered by event, location and date. Event insights, provides historical data about how events have performed on Twitter, including # of tweets, keywords & hashtags, reach and demographics etc.

Event activation enables marketers to launch ad campaigns targeting events with one click.

This new feature will allow brands on Twitter to be on the cusp of conversations as the tool simplifies research and execution during live events.

http://marketingland.com/twitters-event-targeting-helps-marketers-zero-in-on-live-audiences-136225