yWeekly news: October 19 - ymarketing
yWeekly news: October 19

rDa_CpqYSearch Engine Optimization

Google has announced that a prior recommendation they made for webmasters to make pages created with AJAX technologies crawlable has been deprecated due to advancements in their crawling abilities.

This shows how far Google has come in regards to rendering JavaScript and AJAX technologies.  Previously pages built in AJAX were unable to be read by Google, now as long as you aren’t blocking Google from crawling the JavaScript or CSS they are generally able to render and understand your web pages the same as modern browsers.

As Google becomes more advanced, out-of-date guidelines that are made redundant by new automated processes will no longer be necessary.

http://googlewebmastercentral.blogspot.com/2015/10/deprecating-our-ajax-crawling-scheme.html

 

Display Media

Facebook Readies DSP Product for Early 2016 Launch

In early 2016, Facebook’s Atlas team will be rolling out a demand-side platform (DSP) capable of executing programmatic buys.

This adds a new dynamic to Facebook’s ad platform business, which already includes an ad server (Atlas), sell-side platform (LiveRail), and ad network (Audience Network).

This new DSP will push the Facebook data set into an addressable targeted display program through Atlas. This feature set beyond the activation of Facebook’s cross-device audience data is still being defined. In addition, there is no information about integration of third-party data sources.

With this new DSP, Facebook now offers a poignant product line that integrates people-based marketing, and cross-device measurement with the rest of their ad platform business. This will compete directly against DCM.

http://adexchanger.com/platforms/facebook-readies-dsp-product-for-early-2016-launch

 

Digital Intelligence

In 2014, five people died in New Orleans in a house fire. Three of them were children. There was no working smoke alarm. So the city analytics team and New York-based data group Enigma developed a model to predict which blocks in the city were at high risk.

Data for social good continues to be a trend seen across many verticals: including design, analytics, programming and non-profit organizations.

While there are various organizations  like HRDAG, DataKind  and Data Analysts for Social Gooddefining problems, designing for people and having the end goals in mind are critical components for such ventures.

 

Performance Media

Google Introduces Shopping Assortment Report in Google Merchant Center

Quickly discover top products that are not currently being offered in your Merchant Center product feed and identify new brands and products to add to your assortment.

Provides a near real-time view into online consumer demand for shoppable products

–        Benefits:

o   Identify popular products you don’t currently sell

o   Identify products you sell but may have forgotten to include in data feed

o   Identify products with incorrect GTIN (product identifier)

 

Social Media

Pinterest place pins will allow users to contact and find local retailers on iOS platforms.

Starting this week, pinners will now be able to call and get directions to brick-and-mortar locations through the app. Users will also be able to see store hours and tips left by visitors.

Pinterest pulls their location data via the public Foursquare API. Businesses using Pinterest should make sure that their Foursquare information is accurate.

http://marketingland.com/oh-the-pinners-will-go-pinterest-introduces-place-pins-65962

 

Facebook is currently testing a dedicated hub for users looking to watch videos on the platform, helping them “discover, watch and share videos on Facebook that are relevant to them.”

To access this video section, there will be an icon at the bottom of the iPhone app or users can access it through their “Favorites” section on the left-hand side of the news feed.

Facebook populates the feed with videos users saved for later, videos from friends, Pages they follow and videos based on their interests and FB engagements – such as “suggested videos.”

  • Suggested videos will present similar videos to what users just watched and allows spots for ads
  • A “pop-up” interface for video watching
  • A new “save” for later button for videos
  • Users can now watch videos while scrolling through their newsfeed

http://marketingland.com/watch-out-youtube-facebook-is-finally-building-a-video-hub-146516

 

Facebook announced that they are creating a new feed dedicated to shopping, allowing users a place to find products outside their News Feed.

Those who shop through this new feed will experience a fast-loading full-screen catalogue of items to purchase. Users can access the feed through the favorites section on the app and will be shown products based on their likes, interests and FB connections. They’ll also be able to search in this field.

  • The platform will also extend access to its immersive ad unit for e-commerce merchants. The ads, called Canvas, allow marketers to display products in a “catalogue” format.
  • The “buy button” option is currently not included in this interface, but experts believe it won’t be long until it’s added.