eCRM | Email Strategies for Conversion, Up-Sell and Cross-Sell, Loyalty and Retention

Email ecrm strategies for digital marketing from ymarketing

With effective e-CRM and email strategies you can:

  • Convert more leads to customers
  • Up-Sell and Cross-Sell new customers to increase revenue
  • Increase loyalty and retention of active customers
  • Drive repeat website traffic
  • Build a more robust database
  • Promote a blog and drive community participation

The right strategy for your business will involve analyzing content, calls to action, offers, voice and persona, data segmentation and touch point frequency. All of these components have tremendous impact on the outcome and results of a program.

The experienced team at ymarketing can help you implement an effective eCRM program to drive results in your business by offering the following services:

  • Campaign strategy
  • Data segmentation strategy
  • Blogging analysis and strategy
  • Design and creative review
  • Copy writing / blog writing
  • Conversion and sales tracking
  • Delivery of messages
  • Dashboard reporting of results
  • Analysis and recommendations

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