SEO | Search Engine Optimization
Search engine marketing consists of both paid search, or sponsored listings, and natural, or organic listings, and involves techniques to improve your business’ bottom line by leveraging the wildly popular online behavior known as search. Whether you are interested in achieving high rankings, increasing visibility within the search engines, generating more search traffic, or implementing an inbound link building campaign, you are looking for natural search engine optimization (SEO).
The ymarketing SEO methodology encompasses the following areas:
- Keyword research and targeting
- Site content and optimization
- Page HTML programming elements
- Internal link structure
- External link popularity (page rank, quality and quantity)