Launch Yamaha Motorsports USA's first product specific landing pages for all major product groups. Manage their first major integrated digital campaign using Paid Search, Display, and Social Media. This included 14 individual landing pages themed around a single model with a sales lead form, video, and dealer locator tools.
Implement a continuous testing process that incorporated learnings from "Call to Action" messaging, consumer behavior/UX insights and page content optimizations.
- 80% increase in leads from changes in "Call-To-Action"
- 24% increase in leads from form changes and optimizations
- Overall 123% in total leads combined from both optimization actions within a 2 week period!