- To feel concern about
- To wish; desire; like
Hey there. I’m James Ninness, the Senior Copywriter at ymarketing. To now I’ve been writing the yValues series as ymarketing but this blog on our final value, caring, calls for a different approach. I’m going to write it as me, James. I’m a husband, father of three kids and two dogs, and an employee of ymarketing for about two years now.
I promise to be honest. You can trust me, I’m in advertising.
ymarketing cares about their employees.
Let’s chat benefits. They and pay are what keep we employees from constantly updating our LinkedIn profile as we look for hope elsewhere. There’s a certain bundle that most companies offer: paid time off, life insurance, health, vision, and dental insurance, 401k, etc. Not to look a gift horse in the mouth, but that’s a pretty basic offering. Companies that care do more.
There are a good many above-and-beyond perks offered here I could mention, but two are of particular note to me. The first is an enormous subsidy with a gym across the street that most of us could never afford: Equinox. Signing up for just the Newport Beach location runs the average dad-who-has-neglected-his-body at least the monthly due of $159 plus the $300 initiation fee. Thanks to ymarketing we pay a lot less (under $50, total).
“I care about many things in life. I care about my family, ymarketing, and the planet… I also care about the work that I do with this company. It’s important that I do my best so our customers get the best results. Caring motivates me. “ —Jose Quezada, Web Developer
My favorite benefit is Summer Fridays. After spring and before autumn the ymarketing team gets to leave work on Fridays after four hours of work, but we still get paid for the entire day. With a staff our size, that adds up quickly…
Culture is the second piece of the happy-employee puzzle. ymarketing is teeming with a diverse group of talented folks. It should be a challenge to keep all of those people from different backgrounds with varying worldviews happy, but it certainly looks easy here. The ymarketing employees are inundated with mini-celebrations for holidays, birthdays, and anniversaries, each with an abundance of food, drink, and games. We just celebrated Hot Sauce Day. It was delicious. Even when it’s not a “special day” the mood around the office is generally jovial. Memes are traded, laughter is heard, and teams mingle with one another in the break room, around the lunch tables, or in clusters at any given desk.
ymarketing cares about their home.
Corporate Social Responsibility (CSR) is a lifestyle at ymarketing. Every single decision is dependent on its impact upon the environment. We recently won the Green Office Award from Hines, our building management company. This is not an easy thing to do, as there are a ton of requirements. I won’t list them all but to give you an idea, here are a few:
• “Replace end-of-life computer monitors with ENERGY STAR qualified liquid crystal display flat screen monitors.”
• “Angle all mini-blinds “up” at a 45-degree angle to prevent the sun’s radiant heat load from being transferred into the tenant space.”
• “Transition from paper products to compostable products such as corn-based or potato-based products if disposable plates, cups or bowls are necessary.”
CSR is about more than our environmental footprint. Most of the ymarketing leadership says they want to make a direct impact in our community. They mean it. In my time here I’ve seen two particular programs bloom despite the daily chaos of agency work.
“There’s no such thing as a great employee who doesn’t care about their work. There’s a sense of responsibility and ownership within every project: Make something you’re proud of!” —Rachel Krumwiede, Community Manager
FOCUS is the first program. I’ve already written about what FOCUS is and why we do it, but let me tell you what I’ve seen. When the sessions begin the
kids young adults future billionaires show up a bit unsure… They’re excited to be here, but it’s a tad intimidating. By the end of their time with us, they’ve forged fast friendships with the volunteers who take the time to lead classes, answer questions, and challenge the students’ understanding of what it is a digital agency does.
PaStars is the other program. This one is the closest to my heart. Like FOCUS, I’ve already written about what PaStars is, but let me tell you what it does. I’ve volunteered for many shifts at the Boys & Girls Club and I look forward to it every week. Kids are excited, lined up down the hallway for some pasta. We feed them, talk to them, hang out with them, and sometimes help with homework. Each week a few of them help serve their peers (our sign-up sheet is loaded with names weeks in advance). They have fun. We have fun. It’s a blessing for all involved.
Remember: ymarketing pays for all of this. They pay for the tangible resources (pens, paper, aprons, etc.) and they foot the bill for their employees to serve the community. That’s rare and something to be proud of.
ymarketing cares about their clients.
ymarketing says, “Yes.” Look, stuff happens. Things rarely go to plan. Last-minute changes come, mistakes are occasionally made, and sometimes minds are changed and efforts must be redoubled to hit a deadline. I’ve worked at some places where workflows are not nimble, where course adjustments come at an incredible cost of both time and money on the parts of the client and agency. Not here. At ymarketing the entire team goes above and beyond to do what they can, when they can, for the people we’re working with. We bend (and yes, sometimes to the point of near-breaking) to get the job done right, on time, and always above expectation.
“We come to work because we care. This company is fun but more than anything we care for our clients. Everyone here is emotionally invested, which allows us to produce the highest quality work.” —Richard Varalla, Account Executive
ymarketing says, “No.” This may not seem like a sign of caring, but stay with me here… Some agencies and clients don’t work well together. The relationship just isn’t meant to be. Most times this regretful future can be avoided with an honest decline early on. Some agency actions are dictated by dollar signs and what should be an emphatic “No,” turns into a dribbled, “Sure.” Chaos ensues. Sometimes the best way for an agency to care for a company is to tell them that the pairing just isn’t a good fit.
A lot of companies claim to care. Few actually do. Even less do something about it. Whether you work with ymarketing as a part of the team, the community, or a client, you’re in luck. At least, that’s how I feel. And I’m not just saying that because they are paying me to write this blog, which they are.
Get in touch and find out for yourself.